Multinational drink and brewing company Molson Coors has announced the launch of Beer Drops, a unique flavor-enhancer formulated to make light beers taste more like the brand's iconic Miller Lite.
The new flavor droppers arrive as part of a broader marketing campaign aimed at establishing Miller Lite as the ultimate light beer for those who actually love the full taste of beer. Moreover, the new campaign cheekily takes shots at other light beer brands, with a new slogan reading "light beer shouldn’t taste like water. It should taste like beer."
"Other brands go into places that dilute beer or introduce off-the-wall flavors, we stand for beer. Miller Lite is going to own what we stand for," said Sofia Colucci, vice president of marketing for the Miller family of brands.
Light Beer Flavor Droppers
Molson Debuts Beer Drops to Make Light Beer Taste More Like Miller Lite
Trend Themes
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3. Specialty Beer Drops - Curating and developing a wide range of beer drops and beer-specific flavors allows brands to cater to a diverse demographic which seeks to personalize their drinking experience.
Industry Implications
1. Beverage Manufacturing - Companies can invest in developing innovative flavor enhancers and additives to cater to evolving consumer preferences and open new revenue streams.
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