The online video community is a vast and ever-expanding space home to no shortage of YouTube personalities. This form of expression has taken on a life of its own since the video hosting platform was established around 2006, with many becoming paid content creators through it. It also acts as a launch pad for the careers of many.
For example, beauty guru Michelle Phan (of rebellious singer makeup tutorials) has released her own cosmetics line after finding success on YouTube. The beauty and fashion segment of YouTube is quite large, as evidenced by videos like celeb sibling cosmetic looks and skeletal cosmetic guides. YouTube personalities like John Green (author of The Fault in Our Stars and creator of sarcoma-supporting soccer initiatives) are also becoming recognized names in real life.
From daily vloggers like Grace Helbig (comedic coffee cup designs) to talented musicians like DJ Flula (comedic car-made covers), YouTube is becoming increasingly less niche and more broad to incorporate different communities within a community.
34 Entertaining YouTube Personalities
33
Charitable YouTuber Campaigns
PewDiePie's '25 Million Bros' Are Fundraising for Save the Children
32
Domestic Abuse Makeup Tutorials
This Ray Rice Makeup Tutorial Throws Shade at the NFL
31
Sarcoma-Supporting Soccer Initiatives
John Green is Rooting For World Cup Teams Based on Donations
30
Social Media Persona Videos
The Barely Political 'Complaints' Skit Depicts Common YouTubers
29
Ebonics Literature Tutorials
YouTube’s Thug Notes Explain Classic Fiction in Modern Terms
28
Celebrity-Focused Cosmetic Tutorials
Makeup by Iman’s Demi Lovato X Factor Clip is Glamorous
27
Color Wheel Cosmetic Tutorials
The Ashleigh Ciucci Video Relays Shade-Focused Makeup Tips
26
Satrical Women's Rights Videos
The Feminist Parody Makeup YouTube Video Spoofs Gender Roles
25
Skeletal Cosmetic Guides
The 'Sugar Skull Burnt Face Halloween Makeup' Tutorial is Sinister
24
Male Makeup Tutorials
NorwayToNewYork Shows the Best Way for Men to Apply Foundation
23
Fantasy Character Makeup Tutorials
Michelle Phan Recreates Daenerys Targaryen in a Makeup Tutorial
22
Subway Sleeping Pranks
Stuart Edge and His Team Take on the NYC Public Transit System
21
Personality-Improving Makeup Tutorials
IISuperwomanII Will Help You Achieve Inner Beauty
20
Fantasy Film Makeup Tutorials
The Latest Hunger Games Makeup Tutorial is Catching Fire
19
Comedic Coffee Cup Designs
YouTube's Grace Helbig Teaches Us Ridiculous Father's Day Mug Sayings
18
Fantasy Character Song Covers
Gollum Sings in This Hilarious Video
17
Puppet-Inspired Lip Art
Kandee Johnson Presents a Lip Art Tutorial for Four Quirky Muppet Looks
16
Dramatic Diva Monologues (UPDATE)
The Beyoncélogues are Back With 'Single Ladies'
15
Rebellious Singer Makeup Tutorials
Look More Like a Rih with This Rihanna-Inspired Makeup Tutorial
14
Twerking Popstar Makeup Tutorials
Kandee Johnson's 'Wrecking Ball' Makeup Makes a Perfect Miley
13
Lupine Makeup Tutorials
Kandee Johnson's Wolf Makeup Look Will Have You Howling at the Moon
12
Iconic Author-Inspired Vlogs
This Internet Series Emma Approved Updates a Classic Jane Austen Book
11
Bitterly Single Christmas Cookies
Christmas Cookies for Singles Encourages You to Invest in Cats
10
Funny Photo-Taking Spoofs
Turn Your Phone Hilariously Reminds People How to Take a Good Picture
9
Comedic Car-Made Covers
Mamrie and DJ Flula Take on Dolly Parton and Britney Spears in Auto Tunes
8
Fast-Paced Celebrity Impressionists
One Man Does 105 Great Impressions in Five Minutees
7
Teen Heartthrob Makeup Transformations
Kandee Johnson Shows How to Be a Justin Bieber Lookalike
6
Melodramatic Viral Rants
This YouTube User Sent a Hilariously Awkward Message to the Haters
5
Prepatory Meal Videos
The MMandLShow Teaches Us to Be Smart About Food Preservation
4
Unsuccessful Series Recaps
Nick Douglas Fails to Make a Comprehensive Game of Thrones Summary
3
Celeb Sibling Cosmetic Looks
This Kylie Jenner Makeup Tutorial Mimics the Youngest Kardashian
2
Unicycle Pop Culture Videos
Jimmy Kimmel Asks a Man in Darth Vader Costume 'If He Can Do It Live'
1
Music Video-Inspired Fashion Makeovers
Shameless Goes Flawless by Maya Washington Channels Beyonce
Related Ideas
Background-Generating Digital Screens
YouTube is Launching its 'Dream Screen' Image Generator
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Australian-Made Influencer Skincare
Paullie is a New Gen Z Skincare Brand by Anna Paul
SEO-Optimized Summary Articles
The YouTube Summarizer is a Key Tool in Retaining Information
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
AI-Powered Personalized Avatars
Google Presents the VLOGGER AI to Replicate Users Digitally
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Mod Face Decals
Vittorio Masecchia's Beauty Face Decals Need No Fancy Makeup Skills to Apply
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
Inner Beauty Casting Calls
Glow Recipe's Dew You Anonymous Open Casting Chooses People Differently
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Free Content Creation Platforms
'Piggy' Raised $7.7 Million to Launch its Platform on ProductHunt
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Spanish Beauty Anthems
e.l.f. Collaborated with Manuel Turizo on "ojos. labios. cara."
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Human-Like AI Video Dubbing
Bemultilingual Specializes in Dubbing for Content Creators
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Expressive Beauty NFTs
Dream Vortex is the First NFT Collection from GORJS
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Game Show Makeup Collabs
Vanna White is the Face of Laura Geller Beauty x Wheel of Fortune
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Accessible Streamed Retro Animes
Viz Media Makes Some of the Most Iconic Animes Accessible
Innovative Avatar-Creation Apps
Idoru Helps Users Express Themselves Using Hyper-Realistic Avatars
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Childhood Show-Inspired 3D Makeup
HipDot Debuts Its Fourth Collection of One-of-a-Kind Makeup
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Premium Streaming Service Upgrades
Google is Adding New Features to YouTube for Premium Users
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Horizontal Video Applications
TikTok is Testing a Landscape Full-Screen Video Mode for Creators
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Social Podcast Video Apps
Algo for Podcasts Helps Podcasters Create Engaging Content
Media Platform Launch Sounds
YouTube Prepares to Launch its Own Introduction Sound
Producer Gaming Studios
Bloodpop Created 'Genpop Interactive' to Mix Gaming with Pop Culture
TikTok Star Streaming Collabs
TikTok star CelinaSpookyBoo Partners with Audible for a Podcast
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Creator-Backed K-Beauty Brands
Influencer Risabae Launches Her Own Makeup Brand, TWO SLASH FOUR
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
Personalized AI Playlist Art
YouTube Music Launches the AI-Powered Playlist Cover Art Feature
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Personalized Cartoon Videos
Cameo Launches a Kid-Friendly Personalized Video Service
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Multi-Language Audio Voiceovers
Human Voice Over Helps Content Creators Reach Diverse Audiences
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Collaboration YouTuber Cosmetics
The Sigma x Angela Bright Eyeshadow Palette Has 14 Shades
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
Creator-Focused Q&A Features
YouTube Introduces a 'Live Q&A' Feature for Live Broadcasters
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Streamed Custom Radio Stations
YouTube Music Presents its new Create a Radio Interface
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Creator-Inspired Caption Generators
OpusClip Captions Writes Social Posts Inspired by Big Names
Music-App Podcast Expansions
YouTube Music is Adding Podcasts the the US Platform
Virtual Music Video Generators
Banger.Show Creates Beautiful Videos in Minutes
Multinational Streaming Service Expansions
Pinterest Officially Brought its TV Service to Canada
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Streaming Service Emoticons
YouTube Introduces Twitch-Like Emotes for Comments and Live Streams
AI Comment Section Organizers
Feedby Sifts Through YouTube Comments to Bring Creators Insights
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love