These youth influencer innovations range from collaborative video apps to online tween influencer communities that pair YouTube stars with brands that can accelerate their career. Priding themselves on their authenticity and social awareness, today's Gen-Z demographic is an early adapter of social media channels -- often turning everyday social media engagement into a lucrative and promising career choice.
Some memorable youth influencer innovations that are helping teens achieve online success include influencer pairing algorithms and Snapchat-specific advertising agencies that work to ensure teen audiences are marketed to effectively. Other standouts include livestreaming multimedia apps and meme-inspired GIF generators that help web users release high quality and professional level content while meeting budget and time restrictions -- top priorities among young content creators.
18 Youth Influencer Innovations
From Collaborative Video Apps to Tween Influencer Communities:
Jana Pijak — Dec 7, 2016 — Social Media
18
Influencer Viral Video Platforms
ivvi is an Influencer Marketing Platform for Viral Videos
17
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
16
Teen Influencer Clothing Collections
The Zaya by Zendaya Line Features a Wide Range of Pieces
15
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
14
Self-Service Influencer Marketplaces
'FameBit' is a Platform to Connect Influencers and Brands
13
Intelligent Influencer Tools
Sapie Space Uses Machine Learning to Find Social Influencers
12
Influencer Marketing Platforms
'Convertgrid' is an Email Marketing Tool for Bloggers and Creators
11
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
10
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
9
Live Social Media Extensions
Instagram Launched Live Videos and Disappearing Photos
8
Influencer Pairing Algorithms
'Hiip' Uses Data and Algorithms to Match Brands and Influencers
7
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
6
Collaborative Social Video Apps
'Lifeslice' Enables Collaborative Video Creation Between Friends
5
HD Video-Streaming Apps
The Alively App Lets Users Stream High-Quality Videos to Their Friends
4
Collaborative Video Apps
The 'Wheel' App Allows Users to Create Themed Chains of Videos
3
User-Friendly Video Editors
The 'Videoshop' App Makes It Easy to Edit Digital Videos
2
Video Meme GIF Converters
'GIPHY Loves Vine' Creates and Saves Vine GIFs
1
Music Video GIF Creators
Vevo will Let Users Create and Download GIFs from Its Music Videos
Related Ideas
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Gen Z Mental Health Apps
Chill Pill is a Social Media App Centered Around Mental Health
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Powered Video Generators
Snap Launches the Higgsfield AI Video Creator for Personalized Use
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Social Podcast Video Apps
Algo for Podcasts Helps Podcasters Create Engaging Content
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Musician Mentoring Programs
The Gibson Generation Group Cultivates Youth Talent
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Gen Z Debit Cards
Venmo is Introducing a Teen Account & Debit Card for Gen Z
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Creator-Inspired Caption Generators
OpusClip Captions Writes Social Posts Inspired by Big Names
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Teen Social Safety Features
Discord Launches the 'Teen Safety Assist' Feature for Youth
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More