The Alively app is a video-sharing system from the former head product manager of Facebook Live. Working at Facebook, Vadim Lavrusik realized that the social network's livestreaming video service, as well as other sharing apps like Instagram, prevented teens from sharing without inhibition, since they would take down their images and videos if they didn't receive enough likes. The Alively app removes any sort of like feature, only allowing for people to comment and hopefully encouraging a freer live video-sharing environment.
The app works similarly to Snapchat in that a user's contacts are the same as the contacts in their phones. But, while Snapchat sends images and videos for later viewing, the Alively app is (almost) livestreamed. The app intentionally adds a 10 to 30 second delay to ensure that the streaming video reaches the highest possible quality.
Key Themes Behind This Trend
- Live Video-streaming
- The Alively app removes the like feature to encourage a freer live video-sharing environment, presenting an opportunity for livestreaming innovation.
- Private Social Networks
- The Alively app operates based on a user's phone contacts, providing an opportunity to create more private social networks within friend groups.
- Delayed Video Streaming
- The Alively app purposely adds a delay to the video streaming, suggesting an opportunity for creating new experiences for users through delayed video delivery.
Where This Applies
- Social Media
- The Alively app presents an innovation opportunity for social media networks to replace the like feature with alternative forms of engagement.
- Video Streaming
- The Alively app offers a novel approach to video streaming that could pave the way for future innovations in the field.
- Mobile Apps
- The Alively app operates through a user's phone contacts, indicating an opportunity for mobile app developers to create more private social networks based on phone contacts.
