As brands aim to create meaningful limited edition collections, many notable unexpected brand collaborations have emerged that highlight the unique opportunity for surprising consumers. Such brand partnerships often serve as an ample opportunity for either brand to educate the other's fan base on their product offering.
One winning example of an unexpected brand collaboration is the Curiosity Lager, a limited edition craft beer created for Vancouver-based lululemon by the local team Stanley Park Brewing. While one may not at first associate beer with yoga, the collaboration honed in on a particular subset of fans and gave them an exclusive, meaningful experience with the product.
A gainful opportunity for both brands involved, unexpected brand collaborations help marketers create organic buzz around a product while forcing two fan bases to crossover.
32 Unexpected Brand Collaborations
32
Co-Branded Couture Scooters
The Vespa 946 Emporio Armani Scooter Celebrates Armani and Piaggio
31
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
30
Retail Concept Sneaker Designs
The colette x ASICS Collaboration Presents an Impressive Pair
29
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
28
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
27
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
26
Co-Branded Designer Headphones
Proenza Schouler x Master & Dynamic Promote Audio Luxury
25
Fruity Sneaker Collaborations
The Keds and eos' Collection Shares Shoes and Lip Balms
24
Fast Food Capsule Collections
The McDonalds x Colette Collaboration Features Posters and Tote Bags
23
Pharmacy Delivery Partnerships
Walgreens Wades into the Sharing Economy Application TaskRabbit
22
Blanket-Themed Shoes
These Mens Converse are Inspired by the Classic Hudson's Bay Striped Blanket
21
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
20
Triple-Branded Urban Boots
The COMME des GARCONS x Supreme x Timberlands are Waterproof
19
Paint-Splattered Kicks
The Naked x Reebok Ventilator Collaboration Celebrates Its 25th Birthday
18
Stylish Cycling Gear
The Colette X Coq Sportif Collaboration Collection Hits Stores in July
17
Co-Branded Bicycle Collections
The Ted Baker x Quella Collection is Fit for Stylish Millennials
16
Luxe Designer Desserts
Fauchon's Decadent Eclair Boasts Givenchy's Branding
15
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
14
Street Fashion Macarons
The Maison Pierre Marcolini x Kitsuné Features an Elongated Fox-Like Box
13
Graffiti Skincare Tools
This Limited Edition Clarisonic Collection Pays Tribute to Keith Haring
12
Canadian Rapper Fashions
This OVO x Roots Canada October Varsity Jacket is a Limited Release
11
Celebrity-Endorsed Suede Sneakers
These Stylish Kicks Feature a Textured Creeper Sole
10
Football-Themed Candies
Skittles' Seattle Mix Honors Seahawk Marshawn Lynch's Favorite Treat
9
Co-Branded Couture Sneakers
The Missoni x Converse Fall Sneakers Blend Elegant and Urban Styles
8
Comedian-Themed Coffees
This Promotional Drink Features a Portrait of Stephen Colbert
7
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
6
Dessert-Themed Skateboard Decks
These Boards by Emilio Pucci Boast Colorful and Abstract Patterns
5
Rockstar Camera Collaborations
This Leica Lenny Kravitz Edition is Made from Raw Brass
4
Collaborative Sports Beers
Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers
3
Holiday Clothing Donation Campaigns
This Brand is Helping Consumers Donate Used Clothes and Shoes
2
Creative Crowdsourced Rebrands
The New K-Swiss x Diplo Campaign is Seeking Creative Minds
1
Cereal-Covered Donut Holes (UPDATE)
Taco Bell is Making Their Cap'N Crunch Cereal Treat Official
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Streetwear Festival Collaborations
Culture Kings Partner with Rolling Loud for a New Drop
Experimental Streetwear Collaborations
Ksubi Unveils a Capsule with Buffalo-Based Artist Wasabi
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Minimally Designed Collaborative Streetwear
Stüssy and Our Legacy Joins Forces on a New Capsule
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Camo-Patterned Collaborative Sneakers
BAPE and adidas Originals Join on a Sneaker Model
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Stealthy Collaborative Sneaker Designs
adidas Joins Y-3 on a Special Y-3 Stan Smith Silhouette
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Formal-Ready Collaborative Footwear
CLOT and adidas Join Forces on a New Sneaker Model
Summery Collaborative Lifestyle Sneakers
KITH and adidas Continue to Grow their Range of Sambas
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Collaborative Football Fashion Capsules
Y-3 Joins adidas on a Limited-Edition Y-3 Predator
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Chunky Collaborative Footwear Series
Universal Works Joins Yogi Footwear on a New Capsule
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Singer-Endorsed Wireless Earbuds
Beats and Alo Yoga Recruit Tyla to Showcase the New Beats Fit Pro
Adaptogenic Alcohol-Free Lagers
This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
Collaborative Textural Lifestyle Sneakers
New Balance Presents Another Technical 1906 Sneaker
Plant-Based Retailer Expansions
Oddlygood Expands its Oat Products Into Asda Stores
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Festival-Backed Merch Collections
Levi's and Rolling Loud Boasts a Co-Branded Merch Collection
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Dynamic Collaborative Sporty Fashion
Advisry and adidas Join Forces on a Capsule for SS24
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Neutral Collaborative Streetwear Series
Lacoste and Highsnobiety Join on a New Collection
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
Playful Beverage Collaborations
Flow Beverage Corp. Joins Forces with Joyburst Beverages Inc.
Disruptive Fashion-Forward Capsules
Bad Birdie and Four Peaks Brewing Unleash Powerhouse Collab
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Mystery Milk Beverages
Milk2Go's Mystery Flavour Challenges Canadians to Guess the Newest Release
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Co-Branded Beer Cases
Laker Beer is Offering Piller's Discounts in CPG Beer Cases
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
West Africa-Honoring Collaborative Fashion
LABRUM and GUINNESS Join Forces on a Summer Capsule
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Collaboration-Heavy Spring Collections
PLEASURES Announced Its Spring 2023 Capsule
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Anytime Hydration Beverages
Leisure Project is Fueled by Electrolytes, Adaptogens & Nootropics
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Preppy Collaborative Retail Capsules
JW Anderson and Uniqlo Continue Their Ongoing Collaboration
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Lifestyle Basketball Sneaker Partnerships
New Balance Unveils More 550 Sneaker Collaborations
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Football Club-Inspired Lifestyle Capsules
Leeds United Partners with Acid FC on a Special Line
Collaborative Cyclist-Themed Footwear
END. and adidas Join Forces on the Social Cycling Series
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Minimal Collaborative Lifestyle Shoes
Joe Freshgoods and New Balance Join Forces on the 650s
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Mascot-Honoring Collaborative Capsules
Lee and Be@rbrick Joins Forces to Highlight Buddy Lee
Collaboration Beer-Infused Pizzas
The Co-op x Goose Island Pizzas Come in Two Varieties
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Collaborative Beer Lineups
Goose Island Beer Co. Debuts a Collaboration with Two Distilleries
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Collaborative Denim Collections
Lucky Brand Partners with Laura Ashley on a New Capsule Collection
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process