Breakside Brewery Nature Calls beer was create in partnership with Columbia Sportswear as the perfect libation for outdoor adventurers to try out. The beer is brewed with water infused with real bear droppings sourced from a trail in Montana, which are attributed to the American black bear for an unexpected formulation. The beer is thus cheeky and humorous, but also draws a through line to Columbia's Engineered for Whatever ethos that embraces the unpredictable nature of life in the great outdoors.
Breakside Brewery Nature Calls beer is a limited time offering that is being offered at a few select events and locations for fans to try and get their hands on. The beer is reported to have a smooth, satisfying recipe with notes of honey and huckleberry in every sip.
Image Credit: Columbia / Breakside Brewery
Key Themes Behind This Trend
- Experiential Beverages
- Crafting beverages using unconventional ingredients like bear droppings appeals to adventurous consumers seeking unique and memorable drinking experiences.
- Branded Collaborations
- Strategic partnerships between breweries and outdoor lifestyle brands can create limited-edition products that resonate with highly specific lifestyle markets.
- Humor-infused Marketing
- Utilizing comedic elements in product development and marketing can capture consumer interest by creating engaging and relatable brand stories.
Where This Applies
- Craft Beer
- The craft beer industry benefits from innovation by creating specialty brews with novel ingredients that target niche consumer groups.
- Outdoor Apparel
- Outdoor lifestyle companies expanding into the beverage market can strengthen brand loyalty and diversify their product offerings.
- Event Marketing
- Limited-release products promoted through exclusive events can generate buzz and drive consumer engagement in the lifestyle and beverage sectors.
