Social media has changed the traditional way companies think about advertising, and that's never more apparent than with Twitter marketing campaigns. Whether it's Twitter-activated candy dispensers or social media-powered concerts, the prevalent digital media platform has become an integral part of marketing.
The amazing thing about these digital communities is how they can connect people globally. Creating Twitter marketing campaigns lets companies reach consumers all over the world. These digital campaigns not only have an expansive reach, they also allow for incredible amounts of consumer interaction.
Building brand advocates has never been easier than it is with Twitter; if a consumer enjoys a marketing campaign, they will then associate that enjoyment with the brand that created it. Along with the benefits comes a plethora of risks that can quickly spiral out of control. Consumers can take a company's campaign and flip it around to create negative associations with that brand. It's all part of the high risk, high reward nature that comes with digital connectivity.
31 Twitter Marketing Campaigns
From Virtual Red Carpet Campaigns to Social Media Scavenger Hunts:
Paul Maccarone — Sep 9, 2013 — Marketing
30
Job-Seeking Candy Campaigns
The Red M&M Hopes to Star in Another Brand's Super Bowl Commercial
29
Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting Taglines
28
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
27
Social Promotion Giveaway Trips
Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo
26
Puppet Social Media Trailers
This Muppets Most Wanted Trailer Mocks Melodrama with Twitter
25
Chocolate Social Media Feuds
Kit Kat Challenges Oreo to Twitter Tic-Tac-Toe with Hilarious Results
24
Tweeting Concert Websites
Become a Musical Genius Using the Metropole Tweetphony Site
23
Tweet-Leased Weenie Mobiles
The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day
22
Interactive Ice Cream Musicals
Ben & Jerry’s ‘Moosical’ Celebrates the Brand's 3
21
Social Media-Powered Concerts
The Doritos Boldstage Will Change the Show Based on Viewer Tweets
20
Twitter-Activated Candy Dispensers
The Toyota Etios Smile Machine Trades Gumballs for Tweets
19
Redefined Role Model Campaigns
Dove Social Media Campaign Aims to Expose Girls to New Role Models
18
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
17
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
16
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
15
Lipstick Kiss-Collecting Campaigns
This Lush Emotional Brilliance Campaign Aims to Set a Record
14
Tweet-Sending Bras
The Nestle SA 'Tweeting Bra' Tweets When It is Unclasped
13
Fictional King-Bashing Campaigns
HBO Invites Fans to Roast King Joffrey on Twitter and Facebook
12
Superhero Toilet Paper Campaigns
The Toilet Paper Ad Showing the Charmin Bear as Thor Will Delight
11
Profanity-Reversing Campaigns
The JELL-O 'Fun My Life' Campaign Turns Negativity Around
10
Interactive Food Campaigns
Toaster Strudel Launched Eat What You Tweet to Gain Followers
9
American Dream Coffee Rallies
Starbucks Indivisible Campaign Aims to Celebrate National Pride
8
Healthy High School Campaigns
The 'My Food My Way' Initiative Aims to Instill Healthy Eating
7
Heartwarming Pop Campaigns
The Diet Coke 'Heart Truth' Initiative Promotes Love
6
Social Media-Controlled Tennis
The 'Tweet & Shoot' Campaign Lets Fans Lob Balls Using Twitter
5
Hacked Social Media Hoaxes
This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
4
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
3
Speedy Soda Celebrations
Diet Coke Throws 30-Second Birthday Parties for Biggest Fans
2
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
1
Crowd-Sourced Commercial Concepts
Lincoln's #SteerTheScript Campaign Creates a Romantic Story
Related Ideas
Scale Model Business Cards
Tennis Court Business Card Has a Memorable Impact in the Marketing Game
Faceless Couple Photography
Murad Osmann's Follow Me to Portfolio is Full of Love and Imagination
Iconic Brand Mashup Designs
The 'Unexpected Products' Series Explores Our Relationship with Brands
President-Mocking Car Commercials
This Honda Commercial is In Preparation for President's Day
Cat Counterpart Captures
The Cats as Game of Thrones Characters is a Hilarious Comparison
Interactive Reality Shows
Are You Up for a Unique Survival Challenge? (SPONSORED)
Social Media Survival Contests
And Then There Were 8: Samsung's SOS Island Competition Heats Up
Sporty Lingerie Captures
The Ironic Youth Editorial is a Sultry Mix of Lingerie Photos and Sports
New York Neighborhood Challenge
NYFU's Contest Offers Great Prizes for Urban Living (SPONSORED)
Billionaire Bathroom Tissues
22 Carat Gold Toilet Paper Roll is the Most Expensive Disposable Item
Social Media Thighvertising
Teenagers in Japan Do Human Billboard Advertising for Cash
Chic Comic Book Lingerie
The Marvel Avengers Undergarment Set is Ideal for Nerdy Female Fans
Scrumptious Confectionery Necklaces
The M&Ms Chocolate Necklace is Sure to Please Chocolate Lovers
Kidnapped Candy Commercials
The Yellow M&M Chocolate Gets Abducted Before the Super Bowl
Cookie Ice Cream Cones
These Freshly Baked Cones are the Newest Way to Enjoy Ice Cream
Allegorical Gelato Campaigns
The Frozen Dutch Ice Cream Brand Tells a Story for Each Flavor
Dessert-Inspired Cosmetic Lines
The Etude House Sweet Recipe Collection is Delicious
Bra Evolution Infographics
This Spurst Graphic Outlines the History of Bras
Food-Inspired Formal Wear
Grammy Artists Show Their Favorite Foods Through Their Attire
Invisible Pop Can Cups
The Coke Can Glass Creatively Looks Like a Transparent Pop Can
Embellished Corset Couture
This Jewelled Bustier from RUNWAYDREAMS is Elegantly Ornate
Regal Collegiate Cartoons
The College Student Disney Princess Series is Cleverly Amusing
Ironic Comedian T-Shirts
The Will Ferrell 'Swag' T-Shirt from Fancy is Perfect for Class Clowns
Social Media-Inspired Cameras
The Instagram Camera Will Add a Hipster Touch to Any Night Out
Proper Bra-Sizing Infographics
This Infographic Teaches Women How to Find Their Bra Size
Fantasy Character Mashup Blogs
Joffrey Bieber Blog Hilariously Combines Two Controversial People
Clever Soda Couture
Raymond Waters Has Designed a Coke Tapestry and Bottle Cap Dress
Crass Calligraphy Portfolios
The Seb Lester Instagram Sketches Reveal His Sense of Humor
Attitude-Changing Chocolate Ads
The Kit Kat Ad Campaign Shows the True Value of a Break
Photoshop Touch Apps
The Adobe Photoshop App Allows You to Customize Photos
Animal-Saving Brakes
The Volvo Kangaroo Brake System Will Save Lives
Clever Exoskeleton Devices
This Fantastic Honda Walking Assist Device Helps to Rehabilitate
Chocolate-Flavored Bacon Cronuts
These 'Squats' Square Cronuts are Covered in Nutella & Bacon Bits
Addictive Social Gaming (INTERVIEW)
Matthew Primack, Managing Director at Fashion Week Live
Glitzy Superhero Lingerie
This Superman-Inspired Bra Pays Tribute to the Iconic Man of Steel
Sweatily Lounging Fashion Ads
The Prada Resort 2014 Campaign is Seductively Idle
Designer Dairy Desserts
The Arethusa Dairy Collaboration Set to Offer Delicious Ice Cream
Transparent-Topped Autos
The Honda Puyo Concept Car Offers an Uninterrupted Outdoor View
Social Media Hate Maps
Humboldt State University's Hate Heat Map Shows Where American Bigotry Is
Puppet Movie Poster Adaptations
Your Favorite Shows and Movies Get an Adorable Muppet Infusion
Devilishly Tempting Pizza Ads
Delissio Pizza Turns Dull Dinners Into Party Nights
Cruelty-Free Cosmetics
Human Nature Products Offer Fair Trade Skincare Items for Men and Women
Fantasy Cookie Canisters
This Game of Thrones Dragon Egg Jar is Magically Medieval
Superhero-Infused Vacuum Cleaners
The New Dyson Vacuums Make You Feel Powerful
Tax Service Ad Spoofs
This Jackson Hewitt Commercial Pokes Fun at Child Tax Benefits
Murderous Puppet Illustrations
Dan LuVisi's 'No Country for Old Muppets' Depicts a Muppet Murder
Hybrid Holiday Hot Dogs
Dog Haus' Thanksgivukkah Dog Brings Out the Best Flavors of Both Holidays
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
Tweet-Leased Weenie Mobiles
The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day
Interactive Social Video Apps
The MixBit App Can Record, Share and Mix Videos for Sharing Online
Interactive Ice Cream Musicals
Ben & Jerry’s ‘Moosical’ Celebrates the Brand's 3
Unrealistic Animal Race Ads
This Skechers Super Bowl Commercial Pits Man Against Cheetah
Morbidly Groping Lingerie
Get Your Freak On with this Spooky Glow-in-the-Dark Skeleton Bra
Search Engine Logo Competitions
The 2014 Doodle 4 Google Contest Prizes Are Bigger Than Ever
Divinely Adorned Ediorials
The CR Fashion Book 'Virgos' Photoshoot is Unearthly and Dark
Social Networking Impact Charts
This Chart Takes a Shot at Measuring Social Media Influence
Gorilla Perfume Scents
These Naturally Complex Sprays by Lush Change as You Wear Them
Vintage Cola Bottle Coolers
Keep Your Drinks Cool with This Old-School Coca Cola Bottle Fridge
Personalized Social Media Books
Printomatics Brings Virtual Interactions to Hard Copy 'Likebooks'
Chocolate-Infused Tech Products
The Android KitKat Collaboration Creates an Unlikely Partnership
Hipster-Inspired Hatchbacks
The Honda Gear is for Those Done with Conventional Eco-Cars
Small Business-Supporting Ads
The Intuit Super Bowl Contest Will Give Its Ad Spot Away
Vehicle Earpiece Ads
The Honda Bluetooth Handsfreelink Campaign is Simple and Surreal
Test Tube Barbecue Spices
Take Your Long Weekend Sumer Grilling to the Lab
Personified Frozen Snacks
Eyescream by Merche Alcala and Marion Donneweg Brings Treats to Life
Beauty-Budgeting Infographics
This Budget Infographic Teaches You How to Stay Chic In Recessions
Photo-Sharing Window Decor
The Instagram Stained Glass DIY Brings Social Media to Life
Retro-Inducing Sunglasses
These Ray Ban Sunglasses Will Retro-ize Your Photographs
Big Spender Toilet Paper
This 100 Dollar Bill Toilet Paper Will Make You Feel Like a High Roller
Homemade Pop-Up Breakfast Pastries
These Homemade Pop Tart Recipes are Stuffed With Sweet Fillings
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
Media Campaign Timelines
Social Advertising Has Changed Major Marketing Methods Drastically
Bacon-Injected Weiners
Bacon-Infused Hotdogs Will Please Bacon Lovers Around the World
Terrifying Tea Commercials
This Herbaria Tea Creative Commercial Uses Dramatic Imagery
Tweet-Tagging Flowcharts
This Simple Chart Explains How to Choose the Best Twitter Hashtag
Photography App Toys
This Instagram Mascot Brings the Picture-Sharing Platform to Life
Moisturizing Shower Smoothies
These Delightfully Scented Body Washes by LUSH are Truly Lavish
Amateur Super Bowl Ad Contests
This Super Bowl Commercial Contest has Become a Doritos Tradition
Disaster Driven Insurance Ads
This Allstate Commercial Points Out That Mayhem is Everywhere
DIY Stuffed Cookie Fillings
This Peanut Butter Cup Oreo Recipe is the Cookie to End All Cookies
Magnetized Inside-Out Cleaners
This Cuisipro Glass Cleaner Cleans Inside and Out at the Same Time
Futuristic Eco-Hatchback Concepts
This Concept Honda Hatchback is a Futuristic Grocery-Getter
Adorable Underwear Cushions
These Cute Handmade Cushions Look Like His and Hers Undies
Boozy Ice Cream Candies
These Alcoholic Dippin’ Dots are Fun and a Little Dangerous
Fake News Team Mugs
This Anchorman Mug Promotes the Iconic Channel 4 News Team
Crunchy Noodle Cupcakes
This Cupcake Recipe Turns Ramen Noodles into a Salty Style Desert
Knitted Public Telephones
The iPayPhone Yarn Bomb by Knits for Life Updates an Obsolete Fixture
Fantasy Pocket Monster Stitchings
This Geeky Cross Stitch Fuses Game of Thrones and Pokemon
Pumpkin-Flavored Chocolate Candies
The Pumpkin Spice M&Ms are an Exciting Fall Treat
Coiling Vegetable Slicers
This Portable Vegetable Slicer Lets You Julienne Carrots & Cut Prep Time
Nostalgic Toy Soldier Editorials
The Danny Allen by Herson Nebaya Portrait Series is Retro-Infused
Creamy Cookie Quarrel Commercials
This Oreo Super Bowl Commercial Gets Rough Fast
Self-Stabilizing Brooms
This Broom Set Will Help You Stay On Top of Your Cleaning Duties
Social Media Diaper Alerts
Huggies' TweetPee Tweets Parents When Their Infant Needs a New Diaper
Rugged Bacon Gift Boxes
The 'Original Collection' Features Father's Day Bacon for the Perfect Gift
Efficient Cell Phone Billing Ads
This Commercial is Part of the Orange Me Cellphone Ad Campaign
Fantasy TV Death Guides
DeviantArtist Studio Incandescence Maps the Kills in the Game of Thrones
Anti-Internet Chocolate Zones
Kit Kat Sets Up a No Wifi Zone without Internet to Give a Break
Festive Snack Flavors
Gingerbread Twix and M&Ms are the Perfect Holiday Snacks
Polar Rock Concerts
This Icy Metallica Concert Will Be Held in Antarctica, Without Amps
Vinyl Fantasy Figures (UPDATE)
These Funko Game of Thrones Figures are Cute but Deadly
Energy-Encapsulating Paintings
Rachel Reinert Creates Vivid Abstract Expressionist Artwork
Sympathetic Pudding Giveaways
Jell-O Giving Away Pudding All Over San Fran to Ease Superbowl Loss
Hilarious Celebrity Restaurant Sites
The Guy Fieri Parody Menu Serves Up 'Donkamole' and Doritos
Middle Earth Puppet Portraits
When Hobbit Art Combines with Fraggle Rock, Adventure Ensues
Hilarious Anchorman Auto Ads
The New Ron Burgundy Dodge Commercials Promote the SUV's Odd Features
Towering Ice Cream Sandwiches
This Massive Ice Cream Sandwich is Amazingly Vegan-Friendly
Helmeted Hero Tech Accessories
The Thor iPhone Case from Shop Jeen Celebrates the Comic Warrior
DIY Instantaneous Pop Slushies
This Science Trick Turns a Bottle of Cola into a Coca Cola Slushy
Sullied Auto Ads
The Volvo XC90 Campaign Urges People to "Take Adventure with You"
Real-Time Vacation Guides
The 'Suggestme' Travel Guide Finds Destinations Hot Now
Croissant-Inspired Sleeping Bags
These Croissant Sleeping Bags Offer Campers a Doughy Slumber
Race-Ready Minivans
The Pikes Peak Honda Odyssey is Set to Conquer the Iconic Hill Climb
Mystically Dissolving Bath Salts
These Mumkin Bath Bombs by LUSH are A Wonderful Way to Get Clean
Speedy Shoe-Polishing Wipes
The 'Jason Markk Quick Wipes' are an On-the-Go Cleaning Solution
Cake-Flavored Classic Candies
These Tasty Cake Flavored M&M's Will Be Available Come May 2014
Emergency Contraceptive Deliveries
The Durex Condom Delivery Program Brings Protection When Needed
Instantly Resourceful Smartphone Apps
This Ad Promotes the Yellow Pages App as a Fix All Solution
Scrap Metal Sports Cars
A Team of Designers Created a Make-Your-Own Lamborghini from Junkyard Find
News Anchor-Modeled Figurines
The Ron Burgundy Action Figure is a Must-Have for Anchorman Fans
Personal Transformation Soap Bars
Become Your Ideal Self with Miracle Soap
Romance-Inducing Drink Commercials
This Coca Cola Commercial Features Dozens of Floating Pop Cans
Concave Floor Cleaners
The Eiffel Broom Has Inward-Angled Bristles So Not to Loose Swept Up Dust
Calorie Explanation Videos
Counting Calories is Showcased in This Buzzfeed Video
Interplanetary Meal Rations
NASA has Released Images of Astronauts Meals from the Last 50 Years
Fantasy Wedding Invitations
The Game of Thrones Wedding Invitations Showcase the Popular Series
Henna Hair Dyes
These Bars Of Henna By Lush Color Your Hair With Natural Ingredients
Voice-Activated Stereos
Spotify is Teaming Up with Car Makers for Innovative Streaming Stereos
Music-Making Bevarage Ads
The Coca Cola Ad Explored Recording Sounds of Joy Around Tokyo
Unconventional Candy Commericals
Elite Chocolate is Promoted by Anyone Who Enjoys Chocolate
Handsy Automaker History Commercials
The Honda 'Hands' Ad Documents the Auto Maker's Long History
Parody Superhero Film Reviews
The YouTuber 'EveryDayThor' Gives a Review of the Man of Steel Film
Retro Hot Dog Rollers
The Nostalgia Hot Dog Roller Lets You Cook Your Sausages Old-School Style
Life-Saving Beauty Blunder Kits
These Beauty Kits by Lush Have Everything You Need To Stay Fresh
Happiness-Charting Twitter Graphs
The Vermont Complex Systems Center Chart Examines Feelings
Fantasty Femmes Concept Art
Elin Jonsson Has Created These Art Nouveau Game of Thrones Posters
Bodacious Bedroom Beauties
The Marie Claire US May 2013 Cover Shoot Stars Scarlett Johansson
Bacon Gift-Endorsing Infographics
This Fun Infographic States Bacon is the Best Gift for Dad
Iconic Puppet Shaker Sets
The Muppets Salt and Pepper Set Pays Tribute to the Fun-Loving Group
Winter Holiday Candles
Etsy Shop 'Theme Fragrance' Creates a 'Winter is Coming' Candle Scent