With young consumers becoming increasingly tech-savvy, tween-targeted sales strategies have become extremely important. Reaching the tween demographic using traditional techniques is often ineffective so retailers have found a way to connect through technology and social media. This list contains social-powered retail innovations and technology-driven strategies that are targeted towards youth.
The prevalence of social media has given retailers an opportunity to transform virtual shopping into an interactive experience. Products such as social media shopping catalogs and personalized virtual boutiques allow young tech-inclined shoppers to turn online shopping into a social activity. As a result, young consumers like tweens are more likely to engage with online brands and make more online purchases.
In addition to augmenting the online experience, retailers have begun enhancing the physical one for younger shoppers. Technological additions such as opinionated clothing holders and 3D retail shopping walls make retail more accessible for tweens.
22 Tween-Targeted Sales Strategies
22
Opinionated Clothing Holders
The C&A Facebook Hangers Provide Mass Feedback to Shoppers
21
3D Retail Shopping Walls
The Ultimate Retail Therapy With the adiVerse Virtual Footwear Wall
20
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
19
Gamified Payment Apps
The LevelUp App Lets You Pay and Gain Store Credits with Experience Points
18
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
17
Physical Search Engine Shops
Google Chrome Zone Pop-Up Opens in London
16
Self-Serve Shopping Apps
There's No Need for Cashiers with the Pago Mobile App
15
Binary Decision Retail Apps
The 'A/B' App Lets You Split-Test Purchase Decisions Among Friends
14
Item-Hunting Fashion Apps
The 'Walkby' App Does Your Clothing Shopping for You
13
Point-Awarding Browsers
The 'Perk' Browser Pays You to Surf the Web
12
Virtual Fashion Sampling
Webcam Social Shopper by PrestShop Creates an AR Fitting Room
11
Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog
10
Online Gift Advice Apps
Shopycat App Makes Gift Recommendations from Facebook Activity
9
Social Media Shopping
Wal-Mart Online Adds Small Town Appeal to the Big Box Retailer
8
Crowdsourced Shopping Playlists
Gap Store in San Francisco Lets Customers Choose In-Store Music
7
Fashion-Grabbing Apps
The 'Snap Fashion' App Finds Outfits for You Using Snapshots
6
Social Media Shopping Catalogs
Pickie is a Personalized Magazine Based on Your Online Interactions
5
Phone-Tapping Payments
Bump Pay Allows You to Transfer Money to a Friend with a Tap of the Phones
4
Brand-oriented E-commerce
The Avenue 32 Website Invites Designers to Form Personal Pages
3
Social Network Shopping Rewards
Plink Integrates Facebook Credits and Real-Life Purchases
2
Social Shopping Streams
The Tweetalicious App Aggregates All Your Favorite Deals into One Timeline
1
Markdown-Monitoring Apps
Save Money With Daily Discounts Through the Amazon Deals App
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Text-to-Shop Retail Services
Walmart Text to Shop Makes it Easier Than Ever to Shop
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Youthful Beauty Metaverses
Claire's ShimmerVille Transports Gen Z to a Place for Play & Shopping
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Online Fashion Retailers
ByteDance Launched a New Multinational Storefront Called 'If Yooou'
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Gen Z-Targeted Sleepwear Brands
The Children's Place Recently Launched the PJ Place Brand
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
AI-Powered Measuring Tools
3DLook's New AI Tool Helps Accurately Measure the Body for Shopping
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Multifaceted Fashion Metaverses
AeroWorld is an Immersive Virtual World from Aéropostale
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
eCommerce Fashion Sizing Solutions
'Stailor' Helps Customers Get the Right Size to Reduce Returns
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
B2B eCommerce Retailer Platforms
Walmart Business Streamlines Access to Essentials
Spring-Ready Tween Dresses
Hayden Girls Offers a Range of Dresses for Tween Girls
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Shareable Purchase Features
Fashion Retailer Hollister Has Launched Its New Share2Pay Option
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Online Tuxedo Showrooms
Generation Tux Launches a New Physical Showroom in Ohio
Occasion-Driven Apparel Retailers
Windsor Fashions Llc Expands into the Canadian Market
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Collaboration Springtime Clothing Collections
Diane von Furstenberg for Target Has Over 200 Pieces
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta