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22 Tween-Targeted Sales Strategies

From 3D Retail Shopping Walls to Virtual Fashion Sampling

— July 16, 2013 — Tech
With young consumers becoming increasingly tech-savvy, tween-targeted sales strategies have become extremely important. Reaching the tween demographic using traditional techniques is often ineffective so retailers have found a way to connect through technology and social media. This list contains social-powered retail innovations and technology-driven strategies that are targeted towards youth.

The prevalence of social media has given retailers an opportunity to transform virtual shopping into an interactive experience. Products such as social media shopping catalogs and personalized virtual boutiques allow young tech-inclined shoppers to turn online shopping into a social activity. As a result, young consumers like tweens are more likely to engage with online brands and make more online purchases.

In addition to augmenting the online experience, retailers have begun enhancing the physical one for younger shoppers. Technological additions such as opinionated clothing holders and 3D retail shopping walls make retail more accessible for tweens.
4.8
Score
Popularity
Activity
Freshness
22
Social Network Shopping Rewards
Social Network Shopping Rewards
Plink Integrates Facebook Credits and Real-Life Purchases
<
21
Social Media Shopping Catalogs
Social Media Shopping Catalogs
Pickie is a Personalized Magazine Based on Your Online Interactions
<
20
Social Shopping Streams
Social Shopping Streams
The Tweetalicious App Aggregates All Your Favorite Deals into One Timeline
<
19
Brand-oriented E-commerce
Brand-oriented E-commerce
The Avenue 32 Website Invites Designers to Form Personal Pages
<
18
Online Gift Advice Apps
Online Gift Advice Apps
Shopycat App Makes Gift Recommendations from Facebook Activity
<
17
Point-Awarding Browsers
Point-Awarding Browsers
The 'Perk' Browser Pays You to Surf the Web
<
16
Markdown-Monitoring Apps
Markdown-Monitoring Apps
Save Money With Daily Discounts Through the Amazon Deals App
<
15
Social Media Shopping
Social Media Shopping
Wal-Mart Online Adds Small Town Appeal to the Big Box Retailer
<
14
Fashion-Grabbing Apps
Fashion-Grabbing Apps
The 'Snap Fashion' App Finds Outfits for You Using Snapshots
<
13
Item-Hunting Fashion Apps
Item-Hunting Fashion Apps
The 'Walkby' App Does Your Clothing Shopping for You
<
12
Self-Serve Shopping Apps
Self-Serve Shopping Apps
There's No Need for Cashiers with the Pago Mobile App
<
11
Virtual Fashion Sampling
Virtual Fashion Sampling
Webcam Social Shopper by PrestShop Creates an AR Fitting Room
<
10
Binary Decision Retail Apps
Binary Decision Retail Apps
The 'A/B' App Lets You Split-Test Purchase Decisions Among Friends
<
9
Crowdsourced Shopping Playlists
Crowdsourced Shopping Playlists
Gap Store in San Francisco Lets Customers Choose In-Store Music
<
8
Social-Powered Vending Machines
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
<
7
Gamified Payment Apps
Gamified Payment Apps
The LevelUp App Lets You Pay and Gain Store Credits with Experience Points
<
6
Preference-Driven Online Shopping
Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog
<
5
Phone-Tapping Payments
Phone-Tapping Payments
Bump Pay Allows You to Transfer Money to a Friend with a Tap of the Phones
<
4
Physical Search Engine Shops
Physical Search Engine Shops
Google Chrome Zone Pop-Up Opens in London
<
3
Opinionated Clothing Holders
Opinionated Clothing Holders
The C&A Facebook Hangers Provide Mass Feedback to Shoppers
<
2
Personalized Virtual Boutiques
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
<
1
3D Retail Shopping Walls
3D Retail Shopping Walls
The Ultimate Retail Therapy With the adiVerse Virtual Footwear Wall
<