This year’s Super Bowl Teaser ads are all about building suspense, anticipation and titillating viewers with only a few pieces of a story. Some of these trailer clips only last about 15 to 30 seconds, but they can pack a surprising amount of narrative into that time.
Familiar brands like Budweiser, GoDaddy and Volkswagen will be back for yet another year to claim prime advertising time during the Super Bowl, along with advertisers like Cheerios, Jaguar and Nestlé that will be debuting Super Bowl commercials for the very first time.
Some of the most interesting characters to look out for on Super Bowl Sunday include the reunited Full House cast in Danone’s Oikos yoghurt ad, David Beckham for H&M and The Muppets in Toyota’s car commercial.
22 Super Bowl Teaser Ads for 2014
From Nostalgic Sitcom Yoghurt Ads to Villainous Auto Ads:
Laura McQuarrie — Jan 26, 2014 — Lifestyle
20
Kidnapped Candy Commercials
The Yellow M&M Chocolate Gets Abducted Before the Super Bowl
19
Television-Commerce Fashion Ads
The H&M Super Bowl Ad Will Let Fans Buy Right from Their TVs
18
Small Business-Supporting Ads
The Intuit Super Bowl Contest Will Give Its Ad Spot Away
17
Meme-Ridden Web Design Ads
This Squarespace Super Bowl Teaser Ad Explores Internet Themes
16
Villainous Auto Ads
This Jaguar Super Bowl Spot Highlights the Car's Dark Side
15
Finger-Licking Chip Commercials
Winners of Doritos' Crash the Super Bowl Contest Get an Ad Spot
14
Staged Beer Party Ads
This Bud Light Commercial Provides a Taste of Its 2014 Super Bowl Ad
13
Canine Car Shop Ads
The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl
12
Retro Football Soda Ads
This Pepsi Super Bowl Ad Imagines the Origins of Halftime
11
Milestone-Noting Software Ads
The TurboTax 2014 Super Bowl Ad Celebrates Life's Notable Moments
10
Applauding Auto Shop Ads
The Slow Clap Super Bowl Ad from CarMax Celebrates Its Consumers
9
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
8
Suspenseful Canine Car Ads
This Audi Super Bowl Ad Teaser Promises a Big Surprise on Game Day
7
Comically Formulaic Car Commercials
This Volkswagen Game Day Teaser Aims to Perfect Super Bowl Ads
6
Customer-Herding Webhost Ads
The 2014 GoDaddy Super Bowl Ad Brings Customers in Droves
5
Military-Minded Deodorant Ads
The Axe Peace Line of Products Preaches Love Over War
4
Stranded Puppet Car Commercials
The Big Game Trailer by Toyota Features The Muppets in Trouble
3
Mysteriously Nutty Teaser Ads
Wonderful Pistachios' 2014 Super Bowl Ad Stars Stephen Colbert
2
Hybrid Canine Car Ads
This Audi Commercial Builds Suspense for Its Upcoming Super Bowl Ad
1
Altruistic Super Bowl Ads
The Super Bowl Bank of America Ad Will Raise Money for the Global Fund
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Super Bowl Donut Promotions
This Krispy Kreme Super Bowl Promotion Enhances Value for Fans
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Game Day QSR Packs
The Whataburger WhataWings Party Pack Celebrates Super Bowl LVIII
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Food-Focused Betting Games
Tums and DraftKings Teamed Up to Create the Tums Prop Bites Platform
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Cereal-Flavored Milk Drinks
Nestlé Sensations Come in Two Familiar Flavors
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Anime-Themed Cereal Boxes
The Reese's Puffs Cereal Box Gets a New Dragon Ball Z Makeover
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Canadian Beer Train Debuts
The Coors Light Chill Train Brings Prizes to Toronto for the Big Game
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Fruity Yogurt Easter Snacks
Welch's Fruit 'n Yogurt Eggs are an Alternative Easter Treat
Football-Inspired Ice Cream Holders
SNICKERS® & Rome Odunze Unveil SNICKERS Ice Cream Chiller
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
S'more-Packed Ice Creams
These New Ben & Jerry’s Sundaes Focus on Toasted Marshmallows
Super Bowl Commercial Contests
Doritos is Giving 1 Fan a Chance to Star in a Super Bowl Commercial
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Exclusive Marshmallow-Flavored Sodas
Pepsi and Peeps to Launch the Marshmallow-Flavored Soda Again
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Toaster Pastry Prediction Platforms
Prop-Tarts Challenges Pop-Tarts Fans' Intuition
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Oktoberfest-Inspired Pretzels
Snyder's of Hanover Beer Flavored Oktoberfest Rings are Arriving Now
Poop-Themed Game Day Ads
Tushy Will Pay Fans $10k to Poop on Super Bowel Monday
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Arizona-Inspired Aluminum Bottles
PepsiCo Design Drops a Limited-Edition Pepsi Zero Sugar Design
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Baseball-Themed Ice Creams
Turkey Hill Graham Slam Returns, a Long-time Fan-Favorite Flavor
Sports-Themed Snack Chips
Postseasoning: The Chip Has a Sweet-Heat Flavor Blend
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
Low-Cost Super Bowl Snacks
These Target Private Label Products are Priced Under $5 Each
Football Season Pizza Deals
Little Caesars NFL 4-Quarter Calzony Meal Deal with Pepsi is Low-Cost
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Branded Tailgate Contests
Bush's Baked Beans and Peyton Manning Debut Tailgate Contest
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Plant-Based Cheese Stadiums
Violife is Sharing 100% Vegan Snack Boxes for the Super Bowl LVII
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Comedian QSR Breakfast Campaigns
Taco Bell 'Breakfast with Peter' Stars Pete Davidson
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Post-Football Holidays
Drumstick is Petitioning for #DrumstickMonday After the Big Game
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Comedic Mascot Roasts
Mr. Peanut Will Be Roasted for Planters' Game Day Commercial
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Collaborative QSR Breakfast Menus
The New Taco Bell x Yeastie Boys Breakfast Menu Has Arrived
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Snackable Chili Spreads
The Hormel Chili Board Elevates Game Day Eating
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Cheesy Chili Beers
The Hormel Chili Cheese Brew is a Flavorful Game Day Sipper
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Retro-Inspired Yogurt Snacks
Müller Corner Originals Revives a 90s-Inspired Yogurt Product
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Temporary Retirement Sweepstakes
Coors Light is Helping Adults to Experience the Retiree Life
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
Decaent Super Bowl Cookies
Crumbl Released New Big Game Cookies for Super Nowl Lviii
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Celebratory Football Season Chocolates
The See's Milk Peanut Butter Footballs are Limited-Edition