The top September 2021 toys provide a look at some of the toys that will be at the top of wish lists come the holiday season. To support kids during the back-to-school season and beyond, brands are releasing playthings that are focused on providing extra inspiration and encouragement when it comes to making friends, building confidence and creative self-expression. With options for kids of all ages, some of these fun ideas include the Disney ily 4EVER Fashion Dolls and the Thomas & Friends Friendship Set, both of which have the potential to help ease kids back into in-person classes and face-to-face interactions with their peers.
Kids and adults alike will appreciate products like oversized posable dinosaurs, AI-powered companions and board games that inspire a sense of wanderlust.
Top 35 Toys Trends in September
35
Sensory-Focused Wooden Toys
Matolaki Designed the Montessori Mechanical Wooden Toy For Children
34
Three-in-One Child Activity Centers
The 'Little Hoppa' Grows with Children to Prolong Use
33
Functional Building Block Cars
This Life-Size Toyota Supra GR is a LEGO Vehicle That Drives
32
Rollable Octagonal Board Games
The Umbra Rolz Chess/Checkers Set is Stylish and Travel-Friendly
31
Ultra-Modern Flying Disc Toys
TheTOSY Flying Duo is Waterproof and Paired with Many LEDs
30
Digital Reflex-Improving Games
The 'Ryflx' Training System Improves Reflexes with Daily Use
29
Oversized Prehistoric Toy Figures
The Mattel Jurassic World Large Apatosaurus Figure is Posable
28
Video Game-Themed Kinetic Sculptures
The LEGO Pac-Man Piece Opens and Closes its Mouth
27
Surprise-Filled Dollhouses
The LOL OMG House of Surprises is a Colorful, Urban Modern Dollhouse
26
Bowl-Hugging Cereal Toys
Kellogg Bowl Buddies Make Breakfast Meals More Fun
25
Cat Treat Toy Blasters
The Nerf Catnip Disc Blaster is Loaded with Catnip Discs
24
Expressive Fashion Dolls
The Disney ily 4EVER Fashion Dolls Help Kids Explore Their Personal Style
23
Digital Droid Pets
The R2-D2 Tamagotchi is a Pocket-Sized Sci-Fi Companion
22
Crystalline Classic Board Games
The Monopoly Glass Edition Game is an Elegant Take on a Classic
21
Interactive Kangaroo Toys
Peek-A-Roo Has an Animated Pouch with a Baby Inside
20
Cityscape-Designed Chessboards
(Archi)TECT’S GAMBIT Chessboard is Designed by Carpenter
19
Street Art Card Games
UNO Created a Plastic-Free Card Deck with Shepard Fairey
18
Sci-Fi Film-Inspired Dart Blasters
The NERF LMTD ALIENS M41-A Blaster Has a Detailed Design
17
Cooking Family Board Games
The MasterChef Family Board Game Helps Players to Sharpen Their Skills
16
Kids Candy AR Apps
Kinder Releases AR-Powered App For Kids Called 'Applaydu'
15
Language-Learning Card Games
The 'Close Enough' Language Card Game Offers Educational Experiences
14
Sparkling Baby Dolls
Glitter Babyz Dolls Promote Nurturing Play with Extra Glitz
13
Puppet-Topped Play Speakers
Toniebox is Introducing Sesame Street Character Collectibles
12
Fashion-Conscious Fairy Dolls
Dream Seekers are Soft Dolls for Girls to Inspire Self-Belief
11
World Travel Board Games
Trekking the World by Underdog Games Takes Players Around the Globe
10
Building Block Stunt Sets
LEGO City Stuntz Help Kids Create Daring Stunts for Minifigs
9
AI-Powered Companion Dolls
Takara Tomy's Ami-chan is a Robotic Granddaughter for Older Adults
8
Custom Nail Polish Creators
The Color Fusion Nail Polish Maker Inspires Creativity in Kids
7
Back-to-School Friendship Sets
Thomas & Friends Fosters Socio-Emotional Skills in Pre-Schoolers
6
Career-Themed Playhouses
Kinder Joy & Charmed Playhouses Debuted New Empowering Playhouses
5
Educational Collectible Cards
Sainsbury's to Launch Its Much-Loved Collectible Card Collection
4
Child-Friendly Navigation Apps
Waze Introduces an Exciting Paw Patrol Theme to Its App
3
Kid's Movie Screening Contests
Fans of PAW Patrol Can Win A Private Movie Screening and Toys
2
Archival Cartoon Collectibles
The Walt Disney Archives Minnie Mouse Funko Pop 5-Pack is Limited
1
Thought-Provoking Card Games
The Worst-Case Scenario Card Game is Incredibly Engaging
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Adorable Plush Sneaker Collections
Colorful Plush-Inspired Sneakers Unite Character and Comfort
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Plushie Keychain Collectibles
The LINE FRIENDS Plushie Keychains are Playful and Expressive
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Anniversary QSR Toy Drops
Mcdonald’s Disneyland 70th Anniversary Toys Mark a Milestone
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Interactive Hatching Dinosaur Toys
Spin Master Corp. Boasts the Primal Hatch Jurassic World T.REX
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Weighted Plush Companions
Hugarounds Bring Calming Comfort to Kids During Stressful Transitions
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
QSR Plush Toy Offerings
Squishmallows Return to McDonald’s Happy Meal with a Digital Element
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Pickle Plush Toys
Giggle Pickles are Personality-Packed Collectibles That Laugh When Shaken
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Affordable Pet Products
Target Adds New Items to its Affordable Pet Brand for National Pet Month
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Dinosaur Tile STEAM Toys
Clixo's Dino Adventure Pack Encourages Screen-Free Holiday Play
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Sci-Fi Series Shopping Experiences
Stranger Things 5 at Target Invites Fans into Hawkins
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Expressive Plush Toys
Mood Bears Encourage All Ages to Talk About Their Feelings
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Collectible Plush Pillows
The SquishPillow by Original Squishmallows is Super Soft and Cozy
Virtual Pet-Themed Backpacks
Tamagotchi Introduces the All-New Adventure Companion Backpack
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Feline Adventure Board Games
Adventures in Friskies World Includes a Special Toy to Entertain Cats
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Customizable Kids Stationery
Taggeez Lets Kids Decorate Their School Essentials with Charms
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Book Series-Inspired Collectibles
Bonkers Toys Debuts the Warrior Cats Merchandise Line
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Puppy-Inspired Collectible Toy Lines
Battat Debuts the Pucci Pups Surprise Collectibles
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Plush Tournament Collectibles
Jazwares is Dropping Officially Licensed Products for FIFA 2026
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Screen-Free Sleep Companions
Tonies' Sleepy Friends Support Restful Bedtime Routines
Iconic Customizable Plush Toys
Build-A-Bear x Hello Kitty and Friends Workshop Expands
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Toy-Gifting Menu Promotions
Cracker Barrel Introduces a Limited Edition Menu for Young Guests
Miniaturized Doll Carriers
The Toy Tushbaby Doll Carrier Scales Down the Tushbaby Hip Carrier
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products