The top September 2021 toys provide a look at some of the toys that will be at the top of wish lists come the holiday season. To support kids during the back-to-school season and beyond, brands are releasing playthings that are focused on providing extra inspiration and encouragement when it comes to making friends, building confidence and creative self-expression. With options for kids of all ages, some of these fun ideas include the Disney ily 4EVER Fashion Dolls and the Thomas & Friends Friendship Set, both of which have the potential to help ease kids back into in-person classes and face-to-face interactions with their peers.
Kids and adults alike will appreciate products like oversized posable dinosaurs, AI-powered companions and board games that inspire a sense of wanderlust.
Top 35 Toys Trends in September
35
Sensory-Focused Wooden Toys
Matolaki Designed the Montessori Mechanical Wooden Toy For Children
34
Three-in-One Child Activity Centers
The 'Little Hoppa' Grows with Children to Prolong Use
33
Functional Building Block Cars
This Life-Size Toyota Supra GR is a LEGO Vehicle That Drives
32
Rollable Octagonal Board Games
The Umbra Rolz Chess/Checkers Set is Stylish and Travel-Friendly
31
Ultra-Modern Flying Disc Toys
TheTOSY Flying Duo is Waterproof and Paired with Many LEDs
30
Digital Reflex-Improving Games
The 'Ryflx' Training System Improves Reflexes with Daily Use
29
Oversized Prehistoric Toy Figures
The Mattel Jurassic World Large Apatosaurus Figure is Posable
28
Video Game-Themed Kinetic Sculptures
The LEGO Pac-Man Piece Opens and Closes its Mouth
27
Surprise-Filled Dollhouses
The LOL OMG House of Surprises is a Colorful, Urban Modern Dollhouse
26
Bowl-Hugging Cereal Toys
Kellogg Bowl Buddies Make Breakfast Meals More Fun
25
Cat Treat Toy Blasters
The Nerf Catnip Disc Blaster is Loaded with Catnip Discs
24
Expressive Fashion Dolls
The Disney ily 4EVER Fashion Dolls Help Kids Explore Their Personal Style
23
Digital Droid Pets
The R2-D2 Tamagotchi is a Pocket-Sized Sci-Fi Companion
22
Crystalline Classic Board Games
The Monopoly Glass Edition Game is an Elegant Take on a Classic
21
Interactive Kangaroo Toys
Peek-A-Roo Has an Animated Pouch with a Baby Inside
20
Cityscape-Designed Chessboards
(Archi)TECT’S GAMBIT Chessboard is Designed by Carpenter
19
Street Art Card Games
UNO Created a Plastic-Free Card Deck with Shepard Fairey
18
Sci-Fi Film-Inspired Dart Blasters
The NERF LMTD ALIENS M41-A Blaster Has a Detailed Design
17
Cooking Family Board Games
The MasterChef Family Board Game Helps Players to Sharpen Their Skills
16
Kids Candy AR Apps
Kinder Releases AR-Powered App For Kids Called 'Applaydu'
15
Language-Learning Card Games
The 'Close Enough' Language Card Game Offers Educational Experiences
14
Sparkling Baby Dolls
Glitter Babyz Dolls Promote Nurturing Play with Extra Glitz
13
Puppet-Topped Play Speakers
Toniebox is Introducing Sesame Street Character Collectibles
12
Fashion-Conscious Fairy Dolls
Dream Seekers are Soft Dolls for Girls to Inspire Self-Belief
11
World Travel Board Games
Trekking the World by Underdog Games Takes Players Around the Globe
10
Building Block Stunt Sets
LEGO City Stuntz Help Kids Create Daring Stunts for Minifigs
9
AI-Powered Companion Dolls
Takara Tomy's Ami-chan is a Robotic Granddaughter for Older Adults
8
Custom Nail Polish Creators
The Color Fusion Nail Polish Maker Inspires Creativity in Kids
7
Back-to-School Friendship Sets
Thomas & Friends Fosters Socio-Emotional Skills in Pre-Schoolers
6
Career-Themed Playhouses
Kinder Joy & Charmed Playhouses Debuted New Empowering Playhouses
5
Educational Collectible Cards
Sainsbury's to Launch Its Much-Loved Collectible Card Collection
4
Child-Friendly Navigation Apps
Waze Introduces an Exciting Paw Patrol Theme to Its App
3
Kid's Movie Screening Contests
Fans of PAW Patrol Can Win A Private Movie Screening and Toys
2
Archival Cartoon Collectibles
The Walt Disney Archives Minnie Mouse Funko Pop 5-Pack is Limited
1
Thought-Provoking Card Games
The Worst-Case Scenario Card Game is Incredibly Engaging
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Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Playful Anime Fall Collections
The Forever 21 x Hello Kitty & Friends Line Launches for Fall 2023
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Cutesy Anime Travel Products
The Pokémon Travel Gear from Village Vanguard is Comforting
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
New Year-Themed Plush Toys
These Year of the Dragon Plushies are Launching at Disney Store Japan
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Adorable Organic Stuffed Animals
Estella Boasts a Range of Eye-catching Handmade Toys
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Dog-Friendly Board Games
The Dog’s Best Friend Game Incorporates Enrichment and Training
Ergonomic Dog Toys
Earth Rated's Debut Dog Toy Collection is Durable, Stimulating & Safe
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Sensory Calming Weighted Plush Dolls
Bumpas Dolls Helps Calm Kids During Travel
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
NYC-Themed Baby Gift Sets
The Big Apple Baby Gift Set by Estella Features Clothes, Toys and More
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Transforming Crossover Dinosaur Toys
These Transformers x Jurassic Park Toys are Detailed
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Custom Face Action Figures
The Tron Identity Program Action Figures are Arriving at Disney World
Plush-Themed Party Games
What Do You Meme? Launches a Squishmallows Card Game and Plush
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Sensory Plush Accessories
Moosh-Moosh Offers Hooded Blankets and Starlight Buddies Plush Toys
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Childrens TV Show Games
Paramount is Launching a Paw Patrol Game with Immersive Gamebox
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures