These September 2018 social good innovations range from empowering online entertainment platforms to feminist fast food ads. Standouts in the world of marketing include Burger King's Chick Tax commercial which confronts a common issue most women face -- the reality of "42% of women's products being more expensive than men's products."
Other notable examples include 'Ivory Lane,' WWF Singapore's unique fictional e-shop which was launched to raise awareness about the cruel practice. The shop featured a variety of fictional ivory products that were beautifully branded, causing discussion, backlash and even positive comments from a rare few. The bold publicity stunt brought attention to the ongoing ivory trade which continues to take elephant lives despite of the many laws put in place to stop it.
Visually impaired grocery aids and mental wellness pop-ups round off this list and speak to major brands' growing focus on inclusive and authentic marketing.
Top 30 Social Good Trends in September
30
Empowering Lifestyle Entertainment Companies
Kin Delivers Content to Motivated Women
29
Co-Learning Concept Spaces
'Campfire Campus' Sets Itself Apart as Asia’s First Co-Learning Space
28
Reimagined Beekeeping Systems
HoneyComb Hives Has a New Smart-Frame System That Aids Bee Movement
27
Multi-Use Classroom Furniture Designs
Hertz Furniture Creates Pieces for the Next Generation
26
Inclusive Creativity-Enabling Streetwear Labels
dfrntpigeon Provides Support for At-Risk Youth
25
Women's Cannabis Platforms
Latitude Was Created to Share Real Stories of Women's Cannabis Use
24
Fashion Retailer Recycling Initiatives
ASOS' Leftover Fabrics are Used to Make Sanitary Pads
23
Age-Defying Luxe Fashion Projects
This Helmut Lang Campaign Boldly Breaks Generation Barriers
22
Empowering Feminist Fitness Campaigns
Reebok's #BeMoreHuman Campaign Stars Strong, A-List Women
21
Hand-Painted Tribute Sneakers
MR. BRAINWASH Honors the Late DJ AM With a Range of Sneakers
20
Ethical Cruelty-Free Handbag Designs
Alexandra K.'s Bag Was Gifted to the Duchess Of Sussex
19
Self-Sustaining Maternity Units
HKS Architects Increases the Capacity of Uganda's Maternity Ward
18
Revolutionary Fashion Magazine Covers
Vogue Arabia's Cover Boldly Celebrates the Female Body
17
Mental Wellness Pop-Ups
'The Bakery' by Lidl Supports Discussions on Mental Health
16
Children-Informed Community Pavilions
Enorme Studio Taps into the Imagination of Children
15
Bright Organic Kid Collections
Hanna Andersson's Organic Children's Clothes are Playfully Printed
14
Charitable Climbing Initiatives
The North Face & Khumbu Climbing Center Joined for a New Campaign
13
Menswear-Inspired Womenswear Lines
Tradlands Offers High-Quality Essentials for the Stylish Tomboy
12
Inclusive Bathhouse Concepts
Ruth Pearn Fights Period Poverty with Accessible Public Toilets
11
Dual Digital Storytelling Campaigns
Movistar's Perspectives Campaign Raises Awareness of Bullying
10
Bold LGBTQ-Supporting Publicity Stunts
Coca-Cola Celebrates Pride with That 'Coke is a Fanta'
9
Guided Photo-Editing Phone Tutorials
Apple Offers Users Free 30-Minute Photo-Editing Sessions
8
Anti-Ivory E-Shops
WWF Singapore Launched 'Ivory Lane' to Bring Awareness to the Ivory Trade
7
Feminist Fast Food Ads
Burger King's Chick Tax Confronts Prejudice with This Humorous Ad
6
Visually Impaired Grocery Aids
Wegmans Supermarkets Offer a More Accessible Way to Grocery Shop
5
Prideful Vibrant Tram Designs
Västtrafik Celebrates Euro Pride with Bold and Colorful Streetcars
4
Educational Holodeck Rooms
The Cognitive Immersive Room Teaches Language in a Technological Space
3
Veteran-Supporting Energy Drinks
Red Bull's New Camo Can Supports United Service Organizations
2
Gun Control Marches
March for Our Lives is Inspired, Created, and Led by Parkland Students
1
Charitable Gluten-Free Cookies
The Caramel Chocolate Chip Cookies are a Girl Scout Exclusive
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Next-Generation Plant-Based Milk Campaigns
This Silk Nextmilk Campaign Boasts Plant-Based Diets
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Plant-Based Breakfast Challenges
Silk's Feel Planty Good Challenge Winner Gets Breakfast for Life
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Indigenous Ingredient-Celebrating Products
Jungle Kitchen Just Launched a New Vegan Food Range
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Bread Bag Awareness Campaigns
The #TellTheWholeStory Campaign Raises Domestic Violence Awareness
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Sustainable Toilet Papers
Asda and The Good Roll Bring Sustainable Toilet Papers to the UK Market
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Anti-Chemical Farming Partnerships
GreenField and Snacktivist Foods Announced a New Initiative
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids