For Euro Pride 2018, Swedish public transportation company Västtrafik shows its support for the LGBTQ+ community through the ultra-vibrant redesign of its streetcars. The 'Proud Tram' project celebrates diversity and freedom of expression in Gothenburg. The initative is described as a "moving art exhibition" and one that celebrates individuality "regardless of who you are, and who you love."
Six colors are depicted by Västtrafik's line numbers. During Euro Pride 2018 — a festival which runs from the 14th until the 19th of August, residents and visitors of Gothenburg can witness a visual reinterpretation of the rainbow.
Photographs of the creativity-focused Euro Pride-celebrating trams are up for auction, with all proceeds going to human rights organization RFSL.
Why This Trend Is Growing
- Vibrant Streetcar Redesign
- Opportunity for transportation companies to embrace vibrant and expressive designs to celebrate diversity and attract attention.
- Moving Art Exhibition
- Potential for public transportation companies to transform their vehicles into mobile art installations to engage and inspire passengers.
- Supporting LGBTQ+ Community
- Growing demand for companies to express solidarity with the LGBTQ+ community through bold and meaningful initiatives.
Industries Being Reshaped
- Transportation
- Opportunity for transportation companies to innovate their vehicles' design to reflect social causes and engage with passengers.
- Art
- Art organizations can collaborate with transportation companies to transform vehicles into captivating art experiences for the public.
- Nonprofit
- Human rights organizations can partner with transportation companies to raise awareness and funds for social causes through creative initiatives.
