With noteworthy campaigns released by brands like Burger King, Reebok, asos and Budweiser, there is much to note in terms of innovation regarding the September 2018 commercials.
The #BareSkinProject is a new multimedia campaign from luxe Japanese skincare brand Sk-II that includes young actress Chloë Grace Moretz and focuses on themes surrounding women's confidence.
Separately, iconic Italian outerwear brand Moncler tapped Mille Bobbie Brown, young star of Netflix's 'Stranger Things,' and a host of other inspiring individuals like Paralympic fencer Bebe Vio for a thought-provoking campaign about the stars' various definitions of "going beyond."
Meanwhile, the clever new Budweiser commercial leverages the brand's rich history by using Google tagwords to highlight their place in various cultural moments of the past. Produced by the brand's Brazilian agency of record, the ad features search tagwords like "1987 California hip-hop Budweiser" to convey a connection to the music scene of that time.
Top 25 Commercials in September
25
Responsive Alcohol Ads
Diageo's Responsive Ads Change Based on the Weather and Time of Day
24
Empowering Feminist Fitness Campaigns
Reebok's #BeMoreHuman Campaign Stars Strong, A-List Women
23
Shoppable Fragrance Videos
Jo Malone's Interactive Campaign Video Lets Viewers Shop in the Ad
22
AR Fragrance Campaigns
'DKNY Stories' is Being Promoted on BeautyPlus with an Exclusive Filter
21
Politically Informed Fashion Ads
SHOOP's Collection is Accompanied by a Playful Fake News Ad
20
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
19
Dual Digital Storytelling Campaigns
Movistar's Perspectives Campaign Raises Awareness of Bullying
18
Inclusive Board Game Ads
The Scrabble 'Family' Ad Reshapes the Traditional Meaning of the Word
17
Refreshed Citrus Punch Campaigns
SunnyD is Sporting a New Look and a Gen Z-Targeted Campaign
16
Authentic Cultural Fashion Campaigns
Bihor Couture is a Brand That Celebrates Romanian Fashion
15
Feminist Fast Food Ads
Burger King's Chick Tax Confronts Prejudice with This Humorous Ad
14
Behind-the-Scenes Beauty Commercials
In Its New Ad, Dove Gives a Shout Out to the Women Off-Screen
13
Empowering Sporty Commercials
Muscle Milk's Playful Ad is Targeted at the Female Athlete
12
Inclusive Tech Campaigns
Microsoft's '3D Holiday' Commercial Celebrates Our Differences
11
Robotic Fashion Campaigns
This New Moncler Campaign Stars Sophia the Robot
10
Thought-Provoking Outerwear Campaigns
Moncler Taps into Millie Bobby Brown for Its BEYOND Ad
9
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
8
Emboldening Skincare Campaigns
Olay's 'Face Anything' Campaign Celebrates Unique Traits
7
Exploratory Beauty Campaigns
The ASOS Face + Body Series Talks Identity, Gender & Beauty
6
Playfully Animated Hotel Campaigns
Hotel Trivago's New Campaign Has a Whimsical Aesthetic
5
Chaotic Mother-Celebrating Commercials
Walmart's Ode to Motherhood Erupts in Complete Chaos
4
Collaborative Gen Z Skincare
Simple Launched Limited-Edition Skincare with Girl Band 'Little Mix'
3
Sitcom-Style QSR Ads
KFC's 'What's for Dinner' Stars Jason Alexander as the Colonel
2
Search-Themed Beer Campaigns
Budweiser's 'Tagwords' Campaign Shares Google Search Terms
1
Authenticity-Celebrating Jean Campaigns
The #AExME Campaign Features Real American Eagle Customers
Related Ideas
Story-Inspired Interactive Campaigns
The Converse Campaign Encourages People to Claim Their Chucks
Empowering Lifestyle Entertainment Companies
Kin Delivers Content to Motivated Women
Free-From Produce Lines
Eden Green Technology's Crisply Makes Locally Grown, Fresh-Picked Produce
Crayon-Inspired Cosmetics
The Crayola Beauty Makeup Range is Exclusively Sold Through ASOS
Body-Empowering Fashion Campaigns
This Converse Campaign Taps Lourdes Leon for Positivity
Lengthy Advertising Imagery
Versache Promotes Inclusive Fashion with the 'Longest-Ever' Ad Image
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
Creativity-Encouraging Campus Pop-Ups
The ASOS Blank Canvas Activation Unlocked Fun Prizes
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
Arty Cinematic Travel Posters
The Big Domain's Latest Imitative Strongly Inspires Wanderlust
Interactive Book Club Subscriptions
'Little Feminist' Provides Kids with Hands-On Activities
Limited-Edition QSR Pool Floaties
The KFC Colonel Sanders Floatie Has a Chicken Bucket Holder
Refined High-Performance Apparel
The Arc'teryx Veilance Collection Boasts a Subdued Color Palette
Empowering Breastfeeding Models
Sports Illustrated Motivates Socially Important Discussions
Elegant Desert Fashion Photography
Le Fawnhawk's Branding is Mysterious, Delicate and Ethereal
VR Cooking Toys
'4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
Blockchain Produce Packaging
Walmart and IBM are Fighting for Transparency in the Food Industry
Blockchain Beer Dispensers
Civic Has Debuted the World’s First 'Cryptobeer' Vending machine
Energy Boosting Face Masks
The 'Awakening Mask' Refreshes Your Energy to Blast Past Fatigue
Royal Wedding Chicken Buckets
The KFC Golden Bucket Will Celebrate the Upcoming Royal Marriage
Inclusive Creativity-Enabling Streetwear Labels
dfrntpigeon Provides Support for At-Risk Youth
Vibrant Youth Shades
JUNiA's First Eyewear Collection for Kids Offers Eco-Friendly UV-Protection
Bunless Lobster Burgers
Burger & Lobster's 'Double Drown' Plays Off of KFC's 'Double Down'
Playful AR Clothing Apps
The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
Female-Centric Fashion Photography
Kamilla Hanapova & Anastasia Skutar's Styled Photoshoot is Chic
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
Celebrity-Driven Fashion Magazines
Vogue's September 2018 Issue Will Be Directed by Beyoncé
Size-Inclusive Activewear
Khloe Kardashian's Good American is Now Venturing into Activewear
Divergent Beauty Brands
SPKTRM, the Inclusive Beauty Brand, Has Pledged to Ban Model Retouching
Patriotic American Lagers
The Freedom Red Reserve Lager is Based on a Recipe by George Washington
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
Customer-Centered Inclusive Campaigns
Primark Taps into Its Customer Base for a Heart-Warming Ad
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
Heritage-Inspired Premium Cereal Lines
Kellogg's New Health-Focused Product Has a Modern Look
Mock Influencer Fashion Campaigns
The Juicy Couture Fall 2018 Ads are Styled as Sponsored Posts
Virtual Department Stores
shopDisney is Being Touted as a "Virtual Disney Department Store"
Empowering In-Store Fashion Shows
Justice's Interactive Back-to-School Campaign Boasts Inclusivity
Cafe-Inspired Coffee Makers
These New Keurig Coffee Machines Create Barista-Quality Drinks
World Cup-Branded Beers
The Budweiser FIFA World Cup Packaging Celebrates the 2018 Games
Delayed Flight Vending Machines
Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
Celebrity-Headed Fashion Campaigns
The New Calvin Klein Campaign Taps into the Kardashian Clan
Bat-Shaped Face Masks
Wish Formula's Bat Face Mask is Spooky and Refreshing
Voice-Controlled Storytelling Games
LEGO Duplos Stories Feature Digital and Physical Play
Inclusive Underwear Advertising
Lively Lingerie Focuses on Real Women in Its Advertising
Fast-Acting Face Masks
'INSTAMUD' from GLAMGLOW is a Pore-Refining 60-Second Treatment
Sci-Fi Interactive Mall Campaigns
LEGO Star Wars Honors the Film with High-Tech Gesture Sensors
Virtual Beauty Concierges
Target Launched a 'Target Beauty Studio' Powered by YouCam
Spicy Peach Lemonades
Taco Bueno's Launched a Trio of 'Cool & Fiery Lemonades'
Hyper-Targeted Footwear Billboards
adidas Originals' Personalized Ads Speak to Specific Consumers
Empowering Afro-Latinx Art
GRL TRBL Challenges Politics and Promotes Inclusivity
Dessert-Inspired Shake Menus
Shake Shack Introduced Its New Featured Shakes Menu
Digital Back-to-School Shopping Platforms
Amazon Offers an Wide and Inclusive Variety of Supplies
Fitting Room Ad Campaigns
This American Eagle Campaign Gives All Shoppers the Chance to Be Models
Posh Plus-Sized Eyewear
These Jins Eyewear Styles are Designed for Full-Figured Women
Collaborative Sustainable Celebrity Streetwear
SZA's Sustainability Gang Pack Fights Fashion Waste
Superhero Movie Reward Partnerships
7-Eleven Benefits from the Deadpool Marketing Campaign
Supportive Women-in-Design Initiatives
Jessica Walsh's Ladies Wine & Design Empowers the Community
Ice Cream-Inspired Cereals
The General Mills Dippin’ Dots Cereal Comes in Two Tasty Flavors
Beer-Tweeting Soccer Campaigns
Norrlands Guld Honors FIFA with a Playful Social Marketing Stunt
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
Female CEO-Inspired Fashion
Alexander Wang Has Come Out with a New Line of Business-Savvy Apparel
Efficient Back-to-School Shopping Applications
Walmart's Shop-Assistant App Boasts New Features
Astrology-Inspired Makeup Sets
The Limited Edition Wet n Wild Zodiac Collection is Well-Priced
Handmade Anti-Reflective Sunglasses
The Supreme Sunglasses SS18 Collection Drops Five Styles
Traveler-Connecting Selfie Campaigns
Absolut & JCDecaux Singapore Launch an Interactive Initiative
Immersive Country Music Fairs
The Budweiser County Fair Will Boast a Range of Engaging Activities
Feminist Architecture Collectives
'RebelArchitette' Promotes Female Inclusion in Architecture
Iconic Cat Swim Suits
This Hello Kitty Bathing Suit is Unique and Adorable
VR E-Shopping Kiosks
Amazon Set Up Interactive Virtual Reality Kiosks for Amazon Prime Day
Athlete-Designed All-Conditions Jackets
ANIFA & Michael Owen Produce a High-performance Collab
Pumpkin Enzyme Skin Peels
Dermalogica's New Rapid Reveal Peel Reduces the Appearance of Fine Lines
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
Sustainable Co-Branded Summer Clothing
Puma and Asos Partnered on This Entirely Sustainable Line
Celebrity Email Marketing Initiatives
Ryan Reynolds' OOO Emails Have Boosted Interest in Aviation
TV-Themed Pop-Up Bars
Chili’s is Sponsoring a Recreation of The Dundies from The Office at Replay
Language-Teaching Vending Machines
Yakult's Drink Vending Machines Share Common Japanese Phrases
Shark-Inspired Gaming Skins
Fortnite's Shark Week Skins Celebrate the Iconic TV Event
Eco-Friendly Party Tumblers
The 'Pirani Party Tumbler' Sustainably Reinvents the Classic Red Cup
Ayurvedic Face Mask Powders
Khadi’s Newest Skincare Products Address Specific Skincare Concerns
Wanderlust-Targeting Interactive Microsites
Hawaii Tourism Authority Uses a Multi-Media Approach
Brewhouse-Approved Burgers
The Burger King American Brewhouse King Burger is Indulgent
Cult Cartoon-Inspired Keychains
The Simpsons Keychains by Atmos Lab x Secret Base are Edgy & Cool
Motivational Classroom Ad Spots
GapKids' Forward With Campaign Boasts Confidence and Acceptance
Empowering Taboo-Addressing Blankets
Thinx's Absorbent Blanket is Designed to Liberate Women
Female-Centered Empowering Razor Campaigns
Billie Celebrates Female Body Hair with Its New Video
Inclusive Online Fashion Campaigns
ASOS Goes a Step Further in Celebrating Diverse Body Types
Burger-Celebrating Coin Promotions
The McDonald’s MacCoin Celebrates 50 Years of the Sandwich
Educational Not-for-Profit Organizations
Akasa is a Wellbeing-Centric Los Angeles-Based Collective
Inclusive Board Game Ads
The Scrabble 'Family' Ad Reshapes the Traditional Meaning of the Word
Face Mask-Removing Wipes
YES TO's Thick Cloths Were Specially Designed for Face Mask Removal
Bubbling Paper Face Masks
YES TO's Single-Use Face Masks Help to Hydrate, Soothe and More
Humorous Family-Centric Travel Campaigns
Delta Airlines Reminds Kids in Seattle to Visit Home
Back-to-School Course Promotions
Brit + Co Advertises Its Creative Classes in a Vibrant Newsletter
Collaborative Cheese Donuts
Japan's Mister Donut Created a Cheese-Themed Fast Food Donut Range
Dinosaur-Shaped Waffle Desserts
Sweetosaur's 'Wafflesaurus Rex' Takes Cues from Japanese Taiyaki
Sandwich Cookie Iced Coffees
International Delight Has Just Unveiled Oreo Iced Coffee
Bold LGBTQ-Supporting Publicity Stunts
Coca-Cola Celebrates Pride with That 'Coke is a Fanta'
Unaltered Beauty Ad Symbols
Dove's Marketing Materials Will Feature a 'No Digital Distortion Mark'
Egg White-Based Face Masks
Skinfood's Egg White Pore Masks are Full of Natural Vitamins
Stereotype-Opposing VR Airline Tours
Scoot Breaks the Relation Between Low-Cost & Low Expectations
Whipped Body Washes
Olay's Foaming Whip Body Wash Richly Lathers & Leaves a Lasting Fragrance
Feminist Fast Food Ads
Burger King's Chick Tax Confronts Prejudice with This Humorous Ad
Hearing Impairment-Friendly Coffee Shops
Starbucks' Signing Store is Opening in Washington, D.C
Politically Oriented Inclusive Events
The ICA's Program is a Five-Day Powerful Gathering
Behind-the-Scenes Beauty Commercials
In Its New Ad, Dove Gives a Shout Out to the Women Off-Screen
Complimentary Fries App Promotions
McDonald’s is Rewarding App Users with Free Fries on Fridays
Voice-Controlled Social Lenses
The Hands-Free Snapchat Lenses Respond to Words Like "Hi" & "Love"
Culturally Inclusive Campaign Ads
Pantene Debuts a New Commercial, Featuring Malaysian Singer Yuna
Deep-Cleaning High-Tech Vacuums
The Dyson Ball Animal 2 is Ideal for Families with Kids and Pets
Inclusive Cosmetic Films
CoverGirl's Short Film Credits 1,000 Inspiring Women
Robotic Fashion Campaigns
This New Moncler Campaign Stars Sophia the Robot
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
Exploratory Beauty Campaigns
The ASOS Face + Body Series Talks Identity, Gender & Beauty
Empowering Skincare Campaigns
Kora Organics' #myKORA Celebrates Customers Ages 15 to 53
Cookie-Infused Cream Cheeses
Walmart is Selling a Sweet Cookie Butter Cream Cheese Spread
Celebrity-Starring Fashion Campaign Shorts
Dsqaured2's FW18 Taps into Kendall Jenner & Bella Hadid
Self-Driving Shopping Services
This Pilot Project Lets You Take Self-Driving Waymo Cars to Walmart
5G Frequency Tests
Toronto's Rogers Centre Stadium is Set to Expand Its Technology Testing
Scholarship Back-to-School Promotions
Staples Offers Support to Students with a Raffle Opportunity
Historic Mascot Webisodes
Comedy Central's Drunk History Tells the Story of KFC's Colonel Sanders
Mosaic Toddler Jumpsuits
adidas' New Pink Mosaic Onesie is Stylish and Perfect for the Summer
Elevated Chain Burger Menus
Denny's Burgertown U.S.A Menu Introduces Three New Options
Dancer-Fronted Beauty Campaigns
Mette Towley is Featured in Revlon's New Live Boldly Ad
Celebratory Burger Giveaways
Burger King Drive-Thru Offers Free Whoppers to Women in Saudi Arabia
Feminist Comedy Clubs
The Ruby LA is a Feminist and Inclusive Comedy Theater and School
All-Encompassing Hydration Kits
Laneige's Hydration Trial Kit is Ideal for Travel
Reparative K-Beauty Balms
Peach & Lily's 'KBeauty Rescue Balm' Intensely Hydrates the Skin