In an effort to spotlight its #AExME campaign, American Eagle released a one-minute ad spot which features real customers and a store employee.
The energetic ad, titled 'Makes Moves' is set to the tune of Kendrick Lamar's 'DNA.' A diverse group of men and women are seen dancing, singing and moving in the fashion label's jeans, spotlighting the stylish and comfortable nature of the pants, while highlighting the different faces, bodies and personalities that love American Eagle. In addition, American Eagle's campaign features a digital content series that spotlights emerging musicians. Each featured artist has been integrated into the campaign with their own introductory video.
American Eagle's campaign celebrates authenticity, appealing to the average shopper.