There are a number of recruitment strategies that can be put in place in order to ensure that a company finds the right candidate for a job. These examples include some unusual tactics, but they are ones that will resonate with young professionals who are seeking employment on the job market.
In order to assess if early applicants will be a cultural fit for the company, there are apps like Good.co and platforms Saberr to help employers make informed decisions. While formal interviews can cause prospective employees to be tense and sometimes, not their best selves, they will likely feel much more at easy answering questions that begin with "Would you rather...?"
One of the best examples of a hyper-targeted recruitment strategy comes from the 180LA advertising agency, which set up Snapchat geofilters at competing agencies in another city as a way to poach candidates who are highly connected to the newest social media platforms.
20 Unique Recruitment Strategies
From Cultural Fit Algorithms to Agency Recruitment Geofilters:
Laura McQuarrie — May 12, 2016 — Tech
20
Vanishing Recruitment Campaigns
GrubHub is Looking for an New Summer Intern on Snapchat
19
Cultural Fit Apps
Good.co Provides Personality Quizzes to Determine Where You Should Work
18
Fast Food Hiring Initiatives
This Chain Hired Thousands of New Workers on Its National Hiring Day
17
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
16
Immersive Hiring Videos
BetterCloud is Using 360-Degree Video to Interact With Potential New Hires
15
Creepy Recruitment Campaigns
Interns Beware: Mother New York Has 'Donald' Watching You
14
Blind Audition-Inspired Interviews
GapJumpers Hopes to Solve the Diversity Problem in Tech
13
Story-Based Job Platforms
Recruitment Platform Sumry Takes a More Human Approach to Hiring
12
Mid-Mission Army Recruitment
Sweden is Utilizing Video Conferences to Inform Interested Candidates
11
Talent Management Platforms
Clustree Helps Human Resources with Internal Hiring Opportunities
10
Personality-Based Hiring Platforms
This Job-Matching Tool Relies on Personality Rather Than Skills
9
Data-Driven Job Boards
eHarmony Mimics Its Matchmaking Model to Pair Job Seekers and Employers
8
Reverse Recruitment Platforms
Rather Than Searching, Applicants on 'Hired' Get Job Offers
7
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
6
Anonymous Job Interviews
This Company Conceals the Identity of Each Job Candidate
5
Cultural Fit Algorithms
This Recruitment Platform Uses Personality Analysis to Predict Performance
4
Bias-Eliminating Hiring Platforms
Responsiblr Aims to Close the Pay Gap and Diversify Workplaces
3
Resilient Consumer Contests
Columbia Sportswear is Recruiting an 'Agent of Tough' in Canada
2
Diversity-Promoting Hiring Initiatives
This Site Encourages Greater Diversity in the Tech Industry
1
Bias-Eliminating Interviewing Platforms
This Tool Changes a Candidate's Voice to Eliminate Bias
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Adorable Cake-Themed Personality Tests
CakeResume Presents the What Cake R U? Quiz
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Niche Search Engine Tools
Global Explorer Helps Users Discover and Dive Deeper into Topics
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Powered Resume Platforms
'Resume Generator' Makes Use of Recruiter Info and More
AI Interview Simulators
Interview with AI Creates a Personalized Roadmap to Help Candidates
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
Fish Pic Dating App Bans
Tinder Announces Ban On All “Fish Pics” On The App
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Resume-Ranking AI Scoring
CV Score Uses AI To Tailor Your Resume to a Job Listing
AI Avatar Dating Apps
The Snack App Allow Users to Turn Themselves into an AI Version
Attractiveness AI Tool Programs
MSCHF Unveils the New Hot Chat 3000 AI Tool to Rank Attractiveness
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Employee Recognition Platforms
The 'Beams' Employee Engagement Platform Offers Insights
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Aided Social Networks
Why Be Real Online when you can BeFake
AI Job Search Tools
LIQUORexam Launched a Free AI Resume and Cover Letter Builder
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Professional Journey Mapping Insights
Journey AI Converts Customer Research into Journey Maps
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Standalone Friend-Finding Apps
Bumble for Friends (BFF) is Being Tested in Select Markets
AI-Enabled Workplace Practices
IBM's New Center for Excellence Focuses on Harnessing AI
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
Job Hunting AI Tools
JobBuddy Streamlines The Application Process with AI
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Connection-Emphasizing Online Dating Coaches
The Rizz App Offers a Meaningful Approach to Dating
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
AI Job Application Tools
Huntr AI Creates Resumes and Cover Letters in Minutes
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Hourly Job-Finding Apps
Gigs is a Job Platform for the Gig Economy
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Accountable Workplace AI Policies
Google's AI Principles Guide Ethical Use of AI Tools
Personal AI-Enabled CRM Platforms
'HiWork' Manages Daily Interactions to Improve Networking
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Startup Applicant Tracking Platforms
The 'Briteloop' Platform is Built for Small Businesses
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Streamlined AI Recruiters
Holly Uses AI to Find 25 Good Candidates to Your Mailbox Every Day
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AI-Powered Search Engine Features
Google Presents its New Circle to Search Feature
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Mock AI Interviews
Mock Interviews by Talently.ai Helps People Prepare and Practice
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
AI Enhanced Job Searches
Jobright.AI is a co-pilot that helps you find, apply, and get the job
Career-Supporting Neurodiversity Initiatives
Deloitte is Committed to Helping All People Thrive
Resume-Optimizing AI Tools
ResumeOptimizerPro Can Tailor a Resume to a Job Posting in Seconds
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
AI-Assisted Job Hunting Features
LinkedIn Job Collections Use AI for Tailored Categories
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
AI-Powered Job Searches
LinkedIn Premium is Introducing a Coaching Chatbot for Job-Seekers
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Solo Traveler Planning Apps
The ffaroh. App Connects Travelers to Others When Exploring Alone
AI-Powered Recruitment Tools
Brainner Uses AI to Sift Through Hundreds of Resumes in Minutes
All-in-One Employee Wellness Platforms
The 'Cadre' Platform Empowers Team Members
AI-Powered College Admissions Platforms
'AdmitGPT' Helps with Strategies, Tips and More
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI Job Application Reviewers
Job Seekers Can Upload Their Resume and Get a Score in Minutes
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Streamlined Job Application Tools
Flash Apply Saves Candidates Time and Energy
Personalized AI Career Roadmaps
Career Recipes by Adaptiv Help Those Navigating Career Challenges
Streamlined Job Searching Tools
Upply is an All-in-one Tool to Aid Candidates in the Job Search
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
AI-Enhanced Remote Work Wellbeing
Remote Insight Helps Keep Employees Engaged and Happy
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Centralized AI Workplace Searches
Findr Helps Users Search Through All Their Apps at Once
Incarcerated Employment Programs
Next Chapter Aims to Create a More Equitable Workplace
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
AI Career Path Navigators
BridgePath Uses AI To Support Job Seekers on Their Next Steps
HR Productivity Tools
Notion for People & Hiring Offers a Tailored Approach to HR and Hiring
AI-Enhanced Job Searching Apps
Simplify Leverages AI to Match Candidates with Suitable Positions
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Network-Connecting AI Solutions
Village AI Connect with Your Network to Close Deals
Travel-Friendly Location Scouting
LocationScout Helps Travelers Find the Most Beautiful Spots
AI Website Strategists
AI Steve Can Offer Advice and Insight in a Few Simple Clicks
India-Based Refurbishing Brands
ReFit Global Sources Phones for Affordable Second-Hand Reselling
Omni-Channel Recruitment Services
Appcast Debuts a Comprehensive Recruitment Marketing Solution
Restaurant Discovery Websites
Find Me a Restaurant Will Help You Pick Where to Eat
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
AI User Interview Tools
Heardeer AI enables you to Collect 1000+ Interviews in 35 minutes
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Personalized AI Outreach Videos
Ubique is a Sales Tool for Mass Video Outreach
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
AI Product Strategy
Squad AI Streamlines Product Strategy
AI Interview Simulators
Code Coach Uses AI to Help Candidates Excel in Technical Interviews
AI-Driven Job Recruiter Tools
OnlyJobs Can Write Job Descriptions and Sift Through Resumes
Diverse Job Connection Platform
FlexRem Caters to Hybrid, Remote, In-Office and More
Digital International Move Support
Country Out Helps People Get Organized Before a Big Move
Inclusive Hiring Programs
El Car Wash Launched a Neurodivergent Hiring Program
Streamlined Start-Up Job Searching
Startup Jobs by Binh Pham is a Community for Job Seekers
Efficient Job Outreach Solutions
Career Connect Helps Job Seekers Find Company Emails