There are a number of recruitment strategies that can be put in place in order to ensure that a company finds the right candidate for a job. These examples include some unusual tactics, but they are ones that will resonate with young professionals who are seeking employment on the job market.
In order to assess if early applicants will be a cultural fit for the company, there are apps like Good.co and platforms Saberr to help employers make informed decisions. While formal interviews can cause prospective employees to be tense and sometimes, not their best selves, they will likely feel much more at easy answering questions that begin with "Would you rather...?"
One of the best examples of a hyper-targeted recruitment strategy comes from the 180LA advertising agency, which set up Snapchat geofilters at competing agencies in another city as a way to poach candidates who are highly connected to the newest social media platforms.
20 Unique Recruitment Strategies
From Cultural Fit Algorithms to Agency Recruitment Geofilters:
Laura McQuarrie — May 12, 2016 — Tech
20
Vanishing Recruitment Campaigns
GrubHub is Looking for an New Summer Intern on Snapchat
19
Cultural Fit Apps
Good.co Provides Personality Quizzes to Determine Where You Should Work
18
Fast Food Hiring Initiatives
This Chain Hired Thousands of New Workers on Its National Hiring Day
17
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
16
Immersive Hiring Videos
BetterCloud is Using 360-Degree Video to Interact With Potential New Hires
15
Creepy Recruitment Campaigns
Interns Beware: Mother New York Has 'Donald' Watching You
14
Blind Audition-Inspired Interviews
GapJumpers Hopes to Solve the Diversity Problem in Tech
13
Story-Based Job Platforms
Recruitment Platform Sumry Takes a More Human Approach to Hiring
12
Mid-Mission Army Recruitment
Sweden is Utilizing Video Conferences to Inform Interested Candidates
11
Talent Management Platforms
Clustree Helps Human Resources with Internal Hiring Opportunities
10
Personality-Based Hiring Platforms
This Job-Matching Tool Relies on Personality Rather Than Skills
9
Data-Driven Job Boards
eHarmony Mimics Its Matchmaking Model to Pair Job Seekers and Employers
8
Reverse Recruitment Platforms
Rather Than Searching, Applicants on 'Hired' Get Job Offers
7
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
6
Anonymous Job Interviews
This Company Conceals the Identity of Each Job Candidate
5
Cultural Fit Algorithms
This Recruitment Platform Uses Personality Analysis to Predict Performance
4
Bias-Eliminating Hiring Platforms
Responsiblr Aims to Close the Pay Gap and Diversify Workplaces
3
Resilient Consumer Contests
Columbia Sportswear is Recruiting an 'Agent of Tough' in Canada
2
Diversity-Promoting Hiring Initiatives
This Site Encourages Greater Diversity in the Tech Industry
1
Bias-Eliminating Interviewing Platforms
This Tool Changes a Candidate's Voice to Eliminate Bias
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American Eagle Launched an AE Jeans Try-on Haul Lens
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
AI Training Marketplaces
LinkedIn Tests Platforms Paying Experts to Train AI
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Career Content Generators
Life to CV Converts Your Story Into Tailored Interview Answers
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Direct Gen-Z Campus Engagements
CNC Agency Launches 'CNC College'
AI Hiring Platforms
Hyring AI Uses Agents To Automate Screening And Interview Workflows
AI Agent Booking Systems
Fresha, Which Operates in Beauty & Wellness, Signals the Prevalence of AI
People Analytics Trends
Phenom Acquired Included To Add Agentic People Analytics
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Hobby-Based Hiring Platforms
Monster's Founder Launches the Scoutly Platform
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Healthcare-Focused Talent Acquisition Services
Chapter 2 Health Talent Revolutionizes the Industry
AI-Driven Recruitment Technology Providers
Manpowergroup Talent Solutions Partners with Carv
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Innovative Hospitality Recruitment Approaches
Nazuna Co., Ltd. Addresses High Employee Turnover
Creative Talent Matching
Ariadna is an AI Talent Agent Connecting Creatives With Teams And Studios
AI Hiring Platforms
Vinter AI Recruitment Platform Streamlines Candidate Evaluation
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Conversational Rental Finders
The RentCafe App in ChatGPT Helps with Finding a New Apartment
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Human-Centric Marketing Agencies
Literal Humans Prioritizes Authentic Storytelling Over AI Content
Lifelong Reskilling Cultures
McKinsey And General Catalyst Highlight Continuous AI-Era Upskilling
AI-Powered Driver Hiring Tools
Jack Whatley Debuts the AI-Powered Truck Driver Recruiter Software
Hiring Automation Tools
AI Resume Screener Automates Candidate Scoring And Data Extraction
AI Resume Builders
Resumehog Helps Tech Professionals Tailor Resumes for Job Success
Data-Driven Hiring Tools
Datapeople Insights Provides Actionable Data To Improve Hiring Decisions
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Resume Screening Automation
SummarizeFast Speeds Up Candidate Filtering With AI-Powered Insights
AI Recruiting Platforms
Fastrack Automates Candidate Screening, Outreach, And Scheduling At Scale
AI In-House Production Features
Catalyst Brands Has Introduced Roundel AI Copy Tools
Community-Centered Bakery Cafés
Paris Baguette expands through neighborhood café experiences
Agency Vibe-Coding Platforms
Havas' 'Brand Insights AI' Is a Claude-Powered GEO Product
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
AI Interview Preparation Tools
MockMock AI Provides Personalized Interview Practice And Coaching
Authentic Self-Focused Dating Apps
The Glimr Dating App Places an Emphasis on Authenticity
Geo-Fencing Advertising Features
Celerant Technology Implements a New Geo-Fencing Feature
Europe-Focused Global Leader Campaigns
SIT Debuts 'Step into the Map. Every Street Teaches'
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
App Strategy Insights
ScreensDesign Reveals Proven Tactics Behind Top iOS Subscription Apps
Academic Outreach Assistants
GetResearch Uses AI To Connect Students With Professors Efficiently
Role-Specific Screening Blueprints
Willo Launches Its Willo Insights To Assess Candidates
AI Career Assistants
JobFit AI Optimizes a Customer's Job Applications Efficiently
Transparent Hiring Platforms
Ghost Jobs Brings Transparency And Accountability To The Job Market
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Recruiting Data Monetization
AI Turns Staffing Reference Checks into Qualified Sales Opportunities
Proximity-First Friendship Apps
Friending Launched the Friending App to Foster Friendships
AI Hiring Platforms
HelloWeHire Accelerates Recruitment With AI CV Matching And Screening
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Job Search Tools
Job Tracker Helps You Stay Organized Through Every Stage Of Your Job Search
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
AI-Driven Recruitment Tools
Leoforce Emphasizes Its Candidate Engagement Agent
AI Marketing Strategies
Marketing Frameworks Generates Tailored Marketing Insights And Content
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Smart Job Searches
Adzuna Helps Job Seekers Find Relevant Roles Faster With Data
Resume Optimization Tools
HireSense Provides Instant Resume Feedback and Career Guidance Insights
AI Expert Networks
Ethos Uses Voice Interviews to Match Companies With Specialists
Cultural Dining Discovery
AuthFoodMaps Helps Users Find Authentic Ethnic Restaurants Nearby
AI Recruitment Platforms
CVBird Leverages AI to Match Candidates and Jobs Efficiently on Telegram
Hidden Job Finders
Hidden Job Search Helper Finds Roles Directly From Business Websites
AI Interview Platforms
Smart Admissions Enables AI-Driven University Interview And Evaluation
AI Interview Practice Tools
TechPrep AI Simulates Real Interviews To Help Developers Perform
Anonymous Advice Tools
Geists Social Advice App Uses Truth Or Dare For Personal Insights
AI Job Searches
Launchpads Uses AI to Simplify and Personalize Your Job Hunt
AI Editor Matches
Simply Skills Uses AI To Instantly Connect Creators With Video Editors
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
AI-Powered Travel Discovery
Amap Uses AI Rankings to Guide Singapore Visitors
Interview Preparation Platforms
Ace Every Interview With OfferGenie’s AI-Powered Copilot Tools
Authentic Connection Tools
Spark Dating’s Card-Based Approach Ignites Meaningful Conversations
AI-Assisted Preliminary Research Methodologies
Brand Vision Harnesses AI to Enhance Its Offerings
Team Management Suites
FirstHR Simplifies Hiring and Team Development for Small Businesses
Market Analytics Tools
Zabble Insights Turns Google Reviews Into Clear Business Intelligence
AI Interview Assistants
JobCue Provides Real-Time AI Guidance For Job Interview Responses
Resume Optimization Tools
Jobalytics Offers AI Insights To Improve Resume Alignment & Success
AI Cover Letters
QuickApply Generates Personalized Cover Letters Using AI From Your CV
Resume Optimization Tools
AI Resume Tailor Customizes CVs And Cover Letters For Job Descriptions
Women-Focused Tech Hiring Drives
HCLTech Presents the 'Women in Tech' Hiring Drive 2025
AI Job Trackers
Resu.build Turns Resumes into Living Documents with Feedback and Applications
AI Hiring Tests
Super Filter AI Generates Tailored Candidate Tests From Job Descriptions
Gen Z-Focused Tech Initiatives
SJTU Welcomed Gen Z Students as Part to Discuss Tech
AI Career Guidance
Stepping Stonez Uses AI To Suggest Ikigai-Aligned Career Paths
Founder Networking Platforms
Founders Match Uses AI And Analysis To Improve Co-Founder Discovery
Job Application Assistants
Tap Apply Speeds Up Applications With AI-Powered Form Filling
AI Career Coaches
CareerGenie Offers AI-Powered Interview Practice And Resume Tailoring
AI-Powered Interview Prep Platforms
'SwiftPrep' Improves Applicant Confidence When Preparing
VC Job Finders
Job Search by GreenRobot Lists Opportunities At VC-Backed Companies
Job Application Organizers
Track And Organize Job Applications Easily With Grindstone’s Tech Tools
Remote Workspace Cafes
Cafe Hunt Helps You Find Laptop-Friendly Cafes With Key Amenities
Pre-Interview Screening Tools
Hiretool.io Enables Multimedia Candidate Screening
Job Search Organizers
Track Applications And Get AI Insights For Job Success With NextJob
Streamlined Hiring Tools
Bid2Work Simplifies The Process Of Finding Jobs And Hiring Talent
Career Decision Dashboards
'Perspectives' Helps You Analyze and Compare Job Opportunities Clearly
Career Development Platforms
Huntr Combines Job Tracking With AI-Powered Application Tools
Immigration Tracker Tools
Migroot Gamifies Moving Abroad and Speeds Up Your Relocation Process
Career Decision Tools
Great Job Or Meh Job Helps Users Compare Job Opportunities Visually
AI Job Trackers
JoboTrak Helps Track Applications and Optimize Your Job Search Efficiently
Facial Research Engines
IntroThem Uses Facial Recognition To Deliver In-Depth Prospect Research
Student Activity Finders
Extracurriculars Helps High Schoolers Discover AI-Powered Activities
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Technical Interview Platforms
Rounds.so Provides Crowdsourced Tech Interviews And Assessment Tools
AI Marketing Jobs
Marketing Jobs Hub Centralizes Top Marketing Roles Using AI Technology
AI Cover Letters
The Cover Letter AI Generates Personalized Cover Letters For Job Seekers
Interview Preparation Tools
Behavioral Buddy Helps Users Practice And Improve Interview Skills
AI Hiring Tools
Talvin AI Automates Recruitment Interviews With Voice Based AI Agents
Career Writing Tools
Cover Letter Writer Generates Job Application Letters With AI Assistance
AI Talent Finders
FRATCH Connects Companies With Freelancers Using AI-Powered Matching
Smart Job Matching
OpenJobs AI Streamlines Job Search And Matches You With Ideal Roles
AI Job Application Tools
Jobs Copilot Automates Job Apps And Acts As A Personal AI Recruiter
Resume Review Tools
HumanEye Provides Human-Led Resume Feedback For A Personal Job Search Edge
AI Interview Tools
CrackedHire Helps Users Practice Interviews and Receive Feedback
AI Hiring Assistants
RecruitWrite AI Enables Fast Creation of High-Quality Job Descriptions
Job Discovery Tools
The Instant Job Surfaces Early Stage Roles Before They Reach Main Job Boards
Green Career Marketplaces
Find Environmental Roles Easily With Environmental Job Boards Platform
Data-Comparing Social Apps
The Mutually App Matches Users Based on Their Digital Footprint
Career Optimization Tools
Odyseek Offers Smart Resume Insights And Interview-Ready Career Support
Career Acceleration Tools
CareerSprinter Pro Plan From CareerSprinter Offers AI-Powered Prep
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
CV Job Matchers
MatchMe Helps Analyze CVs and Match Skills to Relevant Job Roles
Repurposed Workplace Training Hubs
Cachet Group Transformed the Anytime Fitness Basement
Tiered Office Incentive Programs
Superhuman Launches the Ways of Working Program
Hiring Management Tools
PontaHR Simplifies Recruitment With A Modern Applicant Tracking System
Hospitality Strategy Communities
The PickUp Unites Revenue Managers in One Hub