Product sampling is an effective way for brands to get consumers one step closer to trying a product or service, but now many advertisers are using billboards as a means to dispense everything from drinks to snacks and clothing.
Rather than favoring trucks, pop-up stations or booths that need to be manned by a human, billboards are a way to automate the process of doling out free items. Some of the things that can be acquired from these useful billboards include everything from beer and sunscreen to sweet treats and beach essentials. Although physical products are often the most easy to give away, Fiat developed an interactive Parking Billboard to simulate the experience of the smart parking technology its cars use.
These product-sampling billboards succeed at instantly satisfying consumers who lust after the contents of an advertisement.
12 Product-Sampling Billboards
From Sunscreen-Dispensing Signage to Edible Cake Billboards:
Laura McQuarrie — Aug 11, 2015 — Marketing
12
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
11
Candy Giveaway Billboards
This Interactive Candy Advertisement Gives Out Gummy Sweets
10
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
9
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
8
Mosquito-Killing Billboards
This Outdoor Billboard is Equipped with Panels to Kill Zika Mosquitoes
7
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
6
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
5
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
4
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
3
Summer Gear Giveaway Ads
Lemon & Paeroa's Summer Sign Ads Gave Away Flip Flops and Towels
2
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
1
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
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Timely Delivery-Centric Billboards
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Desert Noodle Pop-Ups
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7-Eleven Enters Fast-Food Territory with Chicken Items
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Illusory Ice Cream Pop-Ups
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Candy Delivery Campaigns
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Clinical Retail Media
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Girded Billboard Posters
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Festival-Themed Retail Snack Campaigns
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Foodservice Product Showcases
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Interactive Streaming Ads
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Interactive Packaging Content
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Summer-Forward Food Billboards
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Customizable Marketing Postcards
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Modular Drive-Thru Displays
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Hyperreal Safety Installations
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Retail Marketing Advancements
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Expanded Breakfast SKUs
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Retail Conversation Marketing Campaigns
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