Product sampling is an effective way for brands to get consumers one step closer to trying a product or service, but now many advertisers are using billboards as a means to dispense everything from drinks to snacks and clothing.
Rather than favoring trucks, pop-up stations or booths that need to be manned by a human, billboards are a way to automate the process of doling out free items. Some of the things that can be acquired from these useful billboards include everything from beer and sunscreen to sweet treats and beach essentials. Although physical products are often the most easy to give away, Fiat developed an interactive Parking Billboard to simulate the experience of the smart parking technology its cars use.
These product-sampling billboards succeed at instantly satisfying consumers who lust after the contents of an advertisement.
12 Product-Sampling Billboards
From Sunscreen-Dispensing Signage to Edible Cake Billboards:
Laura McQuarrie — Aug 11, 2015 — Marketing
12
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
11
Candy Giveaway Billboards
This Interactive Candy Advertisement Gives Out Gummy Sweets
10
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
9
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
8
Mosquito-Killing Billboards
This Outdoor Billboard is Equipped with Panels to Kill Zika Mosquitoes
7
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
6
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
5
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
4
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
3
Summer Gear Giveaway Ads
Lemon & Paeroa's Summer Sign Ads Gave Away Flip Flops and Towels
2
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
1
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
Related Ideas
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
High-Performance Skincare Pop-Ups
The Olay Pit Stop Supports Skin & Body Care Tune-Ups
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Low-Power ePaper Displays
E Ink Unveiled ePaper for Sustainable Digital OOH Advertising
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Festival Refuel Delivery Bundles
ALDI Offers a Free Festival Refuel Kit via Uber Eats
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Ice Cream-Sponsored Music Festivals
The Magnum Ice Cream Company Supports Coachella
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Desert Noodle Pop-Ups
An Immersive Maruchan Pop-Up is Coming to Cabazon for Festival Season
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Freshness-Focused Perishable Goods Tools
Simbe Recently Enhanced Its Data Analytics Platform
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
DTC Physical Retail Expansions
Povison Opens Its First Permanent Store in Los Angeles
Meal Kit Installations
HelloFresh's Giant Delivery Box Features a Real Family Sharing Dinner
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Screen-Free Dining Challenges
Chick-fil-A Rewarded Customers Who Ditched Their Phones at the Table
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Glitching Movie-Inspired Banking Billboards
This BMO Billboard Brings a Film Detail to Life
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Bodega-Style Festival Activations
Pacsun Presented Its Bodega-Inspired Custom Installation
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Edible Ranch Billboards
Hellmann's WTF is Ranch? Invited Brits to Try a Beloved American Condiment
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Music-Driven Hospitality Concepts
W Montréal and Billboard Launch Billboard Live at W Montréal
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Ice Cream-Branded ASMR Studios
Magnum Canada's ASMR Studio is Unique and Experiential
Collectible Branding Initiatives
Up-Brands Unveiled New 'BLOK Éclair Branding' Collectibles
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI-Powered Digital Displays
Intellino Signamic Unites a Brand's Online and Physical Presence
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Drive-Thru Markets
Goods Offers Instant Grocery Pickup from an Underground Delivery System
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Toronto Ice Cream Deliveries
Ben & Jerry's Will Deliver Pints to Your Door Through a New Promotion
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
Richness-Indicating Popcorn Branding
The Pop Secret Butter Meter Helps Shoppers Make Decisions
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
AI-Powered Digital Menu Boards
Checkmate Developed "Digital Menu Boards That Think for Themselves"
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Digital Signage Tools
Screen Canvas Creates Custom Signage Directly on Your Apple TV
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform