These prank marketing stunts range from hilarious to downright terrifying and promote everything from cars to dating apps. With the rise of experiential marketing and consumers wanting to play more of an active role in the marketing process, prank marketing has become an effective way for brands with a sense of fun to create entertaining and highly shareable content.
The beauty of prank marketing is that it can be executed at any time of the year, although the public may be more forgiving around April Fool's Day. For the first of April this year, Carwow stepped up to promise car deliveries by drone, while Cheapflights tried to dupe fans into thinking it is creating a hipster-only airline.
Outside of April Fool's Day, many brands have been quick to turn major holidays and product launches into an opportunities to set up playful pranks.
27 Prank Marketing Stunts
25
Fictional Hipster Airlines
This Website Celebrated April Fool's 2016 with a Hipster-Themed Prank
24
Drone Helicopter Car Deliveries
Carwow Will Offer Car Delivery via Helicopter to New Owners
23
Deceptive VR Test Drives
Jaguar's Car Pranks Reveal the True Power of the F-Type
22
Selfie Camera-Equipped Vehicles
The Honda Selfie Car May or May Not Be an April Fool's Day Joke
21
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
20
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
19
Embarassing Pickle Pranks
This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
18
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
17
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
16
Ghoulish Hologram Pranks
This Daring Man Used Technology to Set Up an Epic Ghost Prank
15
Actual Reality Headsets
The Google Cardboard Plastic is a Brilliant Prank on Modern Technology
14
High-Speed Test Drives
This Porsche Prank Challenges New Road Users to Drive a Sports Car
13
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
12
Foolhardy Car-Claiming Stunts
BMW's April Fool's Day Special Provides a Treat Instead of a Trick
11
Posessed House Pranks
This Paranormal Activity Prank Spooked Unsuspecting Home Hunters
10
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
9
All-Bed Airline Hoaxes
BLOC Hotels' Bed on an Airplane Prank is Still Just a Dream
8
Romantic Ride-Share Services
Tinder and Uber Partner for the Best April Fool's Day Prank
7
Prank Pop-Up Restaurants
Sobeys Tricked People into Thinking Grocery Store Food Was Gourmet
6
OLED Stargazing Pranks
LG's TV Prank Tricks the Public into Seeing Stars
5
Deceptive Cafe Pranks
Coop's Coffee Shop Prank Proves That People Love Grocery Store Coffee
4
PIN Code Pranks
For April Fool's, Mastercard Announces Retirement of the 2003 PIN Code Number
3
Head-Swapping Pranks
NCC's Movie Prank Puts a Cinema's Audience on the Big Screen
2
Cinematic Zombie Pranks
Grona Lund Promotes Its House of Nightmares with a Scary Prank
1
Vending Machine Pranks
The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
Related Ideas
Electric Cargo Bikes
The EsCargo Bike Features Innovative Steering Dynamics
Fashion Designer Cars
The Paul Smith Land Rover Defender Sports 27 Different Paint Colors
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
Japanese Panty Hats
These Quirky Clothing Pieces for Your Head are Inspired by Underwear
Eco-Manufactured Vehicles
BMW Concept Car is 3D-Printed Out of Degradable Materials
Pop-Up Tent Vehicles
The 'Cactus M' Concept Car Puts a New Spin on the Traditional B and B
Ice Cream Displays
The King's Brand Provides an In-Store Carnival Experience
Inappropriate Proposal Pranks
The Moon Ring Offers a Fart Rather Than a Diamond Ring When Opened
Hoodie VR Headsets
Artefact Envisions Two Exciting Redesigns of Virtual Reality Designs
Stick and Shoot Cameras
This Sticky Selfie Camera Turns Any Surface Into a Makeshift Photo Booth
Farm-Inspired Chocolate Displays
Milka Promotes Its Natural Ingredients with a Rustic Brand Design
Art Deco Supermarkets
E.Leclerc’s Bordeaux Grocery Store Design Takes Style Cues from the 30s
VR Ticket Previews
The StubHub Virtual Reality Features Lets People Experience Where They'll Sit
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
Ghost-Hunting Apps
This App Helps Users Detect Paranormal Activity in Their Home
Multifunctional Smart Ovens
The Tovala Smart Oven Cooks Specially Prepared Meals in Minutes
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
Ugly Produce Packaging
Loblaws' No Name Products Are Branded as 'Naturally Imperfect'
Deceptive VR Test Drives
Jaguar's Car Pranks Reveal the True Power of the F-Type
Cordless Jumping Pranks
IKEA Uses Cordless Bungee Jumping' to Promote Wireless Charging
Immersive Test Drive Experiences
Ford Gives Fans an Interactive Adventure in San Francisco
Pop-Up Seaside Dealerships
Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
Subtle Dairy Branding
The Aplos Brand Boasts Stylish Minimalist Dairy Packaging
Selfie Camera-Equipped Vehicles
The Honda Selfie Car May or May Not Be an April Fool's Day Joke
VR Tsunami Videos
The Virtual Reality Tsunami Simulation Aims to Improve Disaster Preparedness
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
Manly Diaper Bags
This Diaper Dude Messenger Boasts a Camo-Printed Exterior
Real-Time X-Ray Streaming
SureTech System Offers Accessible Video Support to Security Personnel
Photo-Snapping Footwear
The Selfie Shoe is Likely a Clever April Fool's Joke by Miz Mooz
Ridesharing Test Drives
Volkswagen's Vehicle Test Drive Can Be Ordered Through Uber
Swimming Beard Caps
Virgin Train Designs a Unique Water Cover for Facial Hair
Minimalist Car Brand Illustrations
Studio NOMO's Branded Posters Will Appeal to Serious Car Buffs
Wristband Selfie Sticks
The Pop Stick is a Selfie Stick That Rolls Around Your Wrist
Compostable Takeaway Packaging
Kore Kitchen's Meal Delivery Foods are Served in Bagasse Containers
Hotel Delivery Robots
Savioke's Relay Concept Replaces Traditional Service Staff
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Helpful Cuisine Apps
The How to Cook Everything App Directs Dads-to-Be in the Kitchen
Car Customization Ads
This Printed Car Advertisment Gives a BMW Its Stripes
Premium Dating Apps (UPDATE)
This Advertisement for Tinder Plus Will Take You on an Adventure
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
Virtual Reality Medical Devices
The SyncThink Eye-Sync May Help Diagnose Concussion Patients
Progressive Sports Cars
The BMW i8 is a Sustainable, High-Performance Sports Car
Haunted Train Stunts
Virgin Trains Hires a Paranormal Consultant Ahead of Halloween
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
Pizza-Delivering Robots
The Domino's DRU Robot Vehicle Delivers Pizza in Brisbane
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
Portable Yogurt Displays
This iOGO Demo Table is a Perfect Way to Introduce New Flavors in Store
Travel Wishlist Apps
Eighty Compiles Your Dream Destinations and Helps You Get There
Autonomous Shipping Robots
The Conceptual Ecotranzit Provides a Solution to Truck Deliveries
Climatic Car Pranks
Toyota's Weather Challenge Features a Forecast-Activated Sunroof
Embarassing Pickle Pranks
This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles
Fake Dating Apps
HYPEBEAST Plays Hilarious April Fool's Prank with HYPEBAE
Digitized Check-In Kiosks
These Self-Service Hotel Kiosks Replace Concierge Staff
3D Car Sound Systems
Audi's 3D Sound System Gives
Festive Shopping Quests
This Holiday Adventure Quest Got Shoppers Involved in a Festive Plot
Scary Photobooth Pranks
Hello Denizen's Haunted Halloween Photobooth Prank Captures Screams
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
Ghoulish Hologram Pranks
This Daring Man Used Technology to Set Up an Epic Ghost Prank
Tearjerking Christmas Videos
WestJet's 'Christmas Miracle' Brought Snow to the Dominican Republic
Annoying Teddy Bear Pranks
This Singing Teddy Bear is a Prank That Doesn't Come with an Off Switch
Optimized Food Delivery Services
Frichti's Meals Take Into Account Differences in Mealtimes
Wizard Sport Simulators
The LocomotionVR Transports Users to a Harry Potter Quidditch Game
Vending Machine Halloween Pranks
This 'Candy Kittens' Vending Machine Dispensed Tricks, Not Treats
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
Freaky Face Masks
These Beauty Face Masks Mimic Iconic Monsters
Interactive Produce Stations
Hakuhodo's Talking Food Prototype Lets Farmers Chat with Consumers
24-Hour Test Drives
Buick's '24 Hours of Happiness' Test Drive Encourages Wellness on the Road
Self-Contained Virtual Headsets
The Sulon Q Headset System is for AR and VR Experiences
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
Glamorous Selfie Phones
The Micromax Canvas Selfie A255 Combines Style and Technology
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
Foolhardy Car-Claiming Stunts
BMW's April Fool's Day Special Provides a Treat Instead of a Trick
VR Entertainment Centers
Namco's 'VR Zone Project i Can' Immerses Guests in Simulated Experiences
Twisted TV Ads
These Creepy Halloween Posters Put a Dark Spin on Popular TV Shows
Horror Film Video Games
The VR Paranormal Activity Video Game is Being Shown on the Big Screens
All-Bed Airline Hoaxes
BLOC Hotels' Bed on an Airplane Prank is Still Just a Dream
Educational Weapon Pranks
This Fake Gun Store Experiment Teaches People About the Danger of Guns
Cricket-Laced Milkshakes
'Wayback Burgers' Launches an Insect-Infused Milkshake on its Menu
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
Nostalgic Auto Ads
This BMW Super Bowl Commercial Goes Back in Time to 1994
Lie-Detecting Test Drives
Smart Has People Test Drive a Vehicle While Taking a Lie Detector Test
Hair-Raising Interactive Posters
This Movie Poster Design Gives People a Feel for Carrie's Powers
Halloween Grocery Pranks
Tesco Turned a Regular Grocery Store into a 'Spookermarket'
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
Anonymous Photo-Sharing Apps
The Rol App Lets You Send Photos to 3 Strangers from Around the World
Romantic Ride-Share Services
Tinder and Uber Partner for the Best April Fool's Day Prank
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
Turkey-Mimicking Apps
The Turkey Calls App is Perfect for Hunting and Generally Goofing Around
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
Sobriety Dating Services
The Sober Dating App Helps Those Who Don't Imbibe Find Love
Deceptive Cafe Pranks
Coop's Coffee Shop Prank Proves That People Love Grocery Store Coffee
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
PIN Code Pranks
For April Fool's, Mastercard Announces Retirement of the 2003 PIN Code Number
Female-Empowering Messaging Apps
The Bumble App for Dating Only Lets Women Start Conversations
Cinematic Zombie Pranks
Grona Lund Promotes Its House of Nightmares with a Scary Prank
Fatherhood Assisting Apps
The Baby Connect App Makes It Easier For Dads to Raise Their Children
3D Taco Videos
People Can Watch Danny Trejo Eat Tacos in 3D, 360 Degree Video From Home Now
Feline Dating Campaigns
This Canadian Cat Rescue Association Used Tinder for 'Catfishing'
Subscription-Free Broadcast Radio
Nissan is Now Offering Factory-Installed HD Radio Technology
On-Demand Test Drive Apps
Didi Kuaidi's Test Drive Supplies New and Used Vehicles On-Demand
Recreated Video Game Pranks
This 'Assassin’s Creed' Preview Event Was Turned into a Fight Club
Awkward Samaritan Ads
This Envo Water Commercial Comically Promotes Doing Good for Others
All-Electric Trucks
The Terberg Type YT202-EV Electric Truck is Being Tested By BMW
Globally Inspired Kale Chips
These Flavored Kale Chips Take Inspiration from Asia and India
Vending Machine Pranks
The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
Virtual Vacation Pranks
The Park Inn by Radisson's E-Scapes Offers Social Media Vacations