These hyper-personalized retail experiences range from custom jewelry websites to department store fragrance labs like the one offered by British retailer Selfridges. The pop-up boutique allowed visitors to purchase a personalized fragrance that was designed based on factors like age, personal interests and style preferences.
Other favorites include gamified restaurant experiences that let patrons customize their table settings and menu items along with personalized parka retailers that put shoppers in the design driver's seat. Eddie Bauer's in-store service allowed shoppers to customize their very own winter jacket to meet both aesthetic and functional needs.
Additional examples of hyper-personalized retail include customized candy studios like the pop-up that was recently hosted by Kit Kat along with holiday retail environments like a Cadbury installation that left visitors with personalized photos and chocolate bars.
Appealing to niche demographics, these examples satisfy consumers' growing desire for products that fit every aspect of their lives.
23 Hyper-Personalized Retail Experiences
23
Luxurious Bespoke Lingerie
The Pieces Uniques Line by Maison Lejaby is All Bespoke & Truly Unique
22
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
21
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag
20
Interactive Retail Mirrors
Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
19
Personalized Designer Heels
For Two Days, Prada Allowed Consumers to Order Bespoke Shoes
18
Custom 3D-Printed Footwear
Feetz Offers Personalized Shoes That Blend Sleek Design With Comfort
17
Custom 3D-Printed Clogs
These Futuristic Sneakers Offer a Modern Take on Traditional Danish Clogs
16
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
15
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
14
Bespoke Dress Design Platforms
Rose Athena's Custom Dress Creations Turn Consumers into Designers
13
Personalized Scarf Bars
This Company is Giving Customers a Chance to Design Their Own Scarves
12
Customized Knife Retailers
'MyKnife' Enables One to Design a Knife to Their Exact Specifications
11
Upscale Watch Boutiques
The New London Larsson & Jennings Location Boasts an In-Store Fika Bar
10
Personalized Winter Parkas
This Store Allows Customers to Create a Custom Winter Jacket
9
Jewelry Printing Platforms
Trove Facilitates Custom Jewelry Creation In-Browser
8
Customizable Fragrance Studios
This Retailer Lets Consumers Personalize the Perfect Scent
7
Furniture Customization Apps
This App Allows Users to Design Their Own Custom Pieces
6
3D Printed Jewelry Services
Trove Custom Jewelry Provides a Totally Bespoke Experience
5
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
4
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
3
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
2
Data-Driven Custom Swimwear
Swimwear X Designs Bathing Suits Based on Individuals' Body Shapes
1
Personalized Shopping Sites
The Fitbay Website Shows You Clothes Based on Your Body Type
Related Ideas
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Authenticated Luxury Shops
The eBay Luxury Exchange Accepts Pre-Owned Luxury as Currency
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Multi-Sensory Footwear Pop-Ups
The UGG Feel House is a Comfort-Focused Community Space
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Next-Gen Fitting Rooms
The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Digitally Led Bakery-Cafes
Panera's Small-Format Store Has a Digitized Menu & Tracking Screens
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Luxe Lingerie Shopping Services
Coco De Mer Debuts a Private Shopping Service in Primrose Hill
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
Fine-Dining Bakery Bistros
Bistro Greggs Offers an Elevated Experience from the Bakery Chain
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Luxurious Retail Boutiques
Salvatore Ferragamo Inaugurates Its Newly Redesigned Boutique
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Swedish Craft Restaurant Designs
Erik Bratsberg Designs the Persona Restaurant in Stockholm
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Personalized E-Commerce Platforms
Jarikre Debuts a New E-Commerce Solution for Nigerian Consumers
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta