For the 2016 Rio Olympic Games, sponsor companies produced an array of Olympic ad campaigns that ranged from funny to inspiring to sentimental. The ads show both the inspirational athletes who are competing and increase brand awareness among consumers.
Nike produced a large campaign for the Rio Olympics titled the 'Unlimited' campaign. The campaign featured a series of ads focusing on athletes pushing their limits and the challenges they faced to get where they are today. The series included ads like 'Unlimited Courage' with transgender athlete Chris Mosier and 'Unlimited Together' with Chance the Rapper and the US Men's and Women's Basketball teams.
Visa also released several ads during the Olympics, some showcasing its new payment technologies that were released for the Olympic athletes it sponsors to use during the Games.
33 Olympic Ad Campaigns
32
Future Olympian Ads
This 'Fatherly' Ad Shows Kids with Incredible Talent and Supportive Parents
31
Poetic Multicultural Smartphone Ads
This iPhone Commercial Features the Voice of Maya Angelou
30
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
29
Marginalized Athlete Ads
Powerade's Ad Tributes Shakur Stevenson's Rise to the Olympics
28
Animal-Themed Olympic Ads
The BBC Sport Olympic Ad Features Jungle Animals Performing Athletics
27
Friendship-Themed Auto Ads
Toyota's Olympic Campaign Celebrates the Beauty of Friendship
26
Inclusive Olympic Ads
Canadian Tire's Heartwarming Ad Pays Tribute to the Canadian Olympic Team
25
Boundary-Pushing Olympic Ads
Nike's 'Unlimited' Campaign Goes Beyond the Brand's Signature Tagline
24
Sporty Social Media Campaigns
Ford's New Snapchat Ad Plays on the Spirit of the Olympic Games
23
Olympic Travel Ads
United Airlines' Olympic Advertisement Showcases Its Partnership with Team USA
22
Dramatic Olympic Campaigns
The New Under Armour Ad Highlights the Grueling Training of an Olympian
21
Olympic Outfitter TV Ads
This Commercial Showcases Ralph Lauren's Olympic Apparel
20
Awe-Inspiring Olympic Ads
Visa's 'The Swim' Ad Tells the Story of a Refugee Swimmer
19
Sentimental Olympian Ads
This Special Olympics Ad Ties in with Father's Day Celebrations
18
Inner-Child Athletic Campaigns
The Never Lose the Love Ad Shows Athletes as Their Younger Selves
17
Olympic Origin Stories
Gatorade Tells the Usain Bolt Origin Story in 'The Boy Who Learned To Fly'
16
Transgender Olympian Ads
The Nike 'Unlimited Courage' Ad Stars the First US Transgender Olympian
15
Sweaty Olympic Ads
Gatorade Sweat is a Selling Point for Its Beverage in This Commercial
14
Olympic Payment Technology Ads
The Olympics Commercial Shows the Ways Customers Can Pay With Visa
13
Transcending National Anthems
Samsung Created 'The Anthem' From Blending the Songs of 15 Nations
12
Olympic Chocolate Milk Campaigns
The New 'Built with Chocolate Milk' Ad Features Olympic Swimmers
11
Honorary Athlete Commercials
Samsung's 'The Chant' Pays Tribute to South Sudan's Olympic Team
10
Patriotic Yogurt Sporting Ads
Chobani's 'No Bad Stuff' Campaign Debuts for the Upcoming Olympics
9
Travel-Oriented Olympic Ads
Air Canada's 'Fly the Flag' Ad Celebrates the Beauty of Travel
8
Inspiring Hijabi Athlete Ads
The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad
7
Nostalgic Olympic Gold Ads
Coca-Cola's Ad Blends Gold Moments for #ThatsGold Campaign
6
Olympic Football Ads
The NFL Makes its Olympic Ad Debut With 'One Team'
5
Gritty Olympic Ads
The Gillette 'Perfect Isn't Pretty' Campaign Showcases Athletes' Dedication
4
Olympic-Inspired Cereal Ads
This Ad Features the Lucky Charms Leprechaun Helping a Pole Vaulter
3
Unbranded Beer Commercials
The 'Golden Challenge' Ad Features Long Jump Record Holder Bob Beamon
2
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
1
Unifying Olympic Ads
The Nike 'Unlimited Together' Ad Features a New National Anthem
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Iconic Nylon-Covered Sneakers
The Adidas Samba OG Has Been Shown Off in Two New Options
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
College Sports-Inspired Sneakers
Nike's Air Huarache “Oregon Ducks” Colorway is a Limited Release
Marathoner-Inspired Sporty Capsules
Nike Presents its New EK Umoja Collection of Sportswear
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Athlete-Designed Basketball Sneakers
UNINTERRUPTED and Lebron James Unveil New Nike Lebron 20
Elevated Collaborative Football Shoes
adidas and Notitle Join Forces on the Samba Sneakers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Minimal Joint Lifestyle Sneakers
JJJJound and adidas Join Forces on a Collaborative Samba
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Vintage Suede-Accented Shoes
Sporty & Rich Debut a New Samba Silhouette in Partnership with adidas
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Athlete-Collaborative Vibrant Footwear
Lionel Messi and adidas Join Forces to Drop Bright Sambas
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Athlete-Backed Sports Capsules
Sabrina Ionescu Partners with Nike for the 'Sabrina 1'
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Athlete-Collaborative Leather Footwear
Lionel Messi Presents his Samba Sneaker Collaboration
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Aluminum-Wrapped Sportswear Store
Oshinowo Studio Designs the New adidas Store in Lagos
Repeating Patterned Lifestyle Sneakers
Nike Launches a United in Victory Version of the AF 1s
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
LA-Celebratory Footwear Series
Vans Unveils a New Love-Filled Collection of Classic Footwear
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Inclusive Sports Torches
The Paris 2024 Olympics Torch Won’t Be Extinguished After The Games
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Greek Soccer Club-Inspired Kits
The Volos FC 2024 Collection is Manufactured by Admiral
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign