It feels wasteful writing about the November 2017 sports trends when it means that reading it would potentially pull one away from this year's World Series. The fall classic has proven to be just that, with two games — Game 2 and Game 5 — that have proven to be all-time greats. That said, even those who aren't fans of baseball have had plenty of entertainment recently, as the calendar currently sits in that rare window during which all four of the major North American sports as well as the Premier League are currently underway.
It's clear that November is a ripe time for sports when looking at the ideas listed here. One indicator is that sports-branded partnerships are on the rise, with NBA, Premier League, and NHL sponsorships listed featuring the likes of Lebron James, Dirk Nowitzki, David Beckham, and Connor McDavid.
Top 35 Sports Trends in November
From Chatbot Fantasy Leagues to Soccer Star Capsule Collections:
35
Collapsible Muscle-Massaging Rollers
The Neofit Roller Compacts Down to be Used During Travel
34
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
33
Workout Storage Belts
The 'BASEbelt' Pocket Storage Belt Keeps Essentials Stored During Activity
32
Eco Workout Equipment
Ecowellness Specializes in Eco-Friendly Fitness Equipment for Home Use
31
Activity-Tracking Goggles
The 'Zwim' Swim Goggles Let You Monitor Your Performance in Real-Time
30
Packable Adventure Backpacks
Gobi Gear's Free Spirit 30L is Ultra-Light and Fully Packable
29
Laser Illumination Cycling Helmets
The 'Beacon Helmet' Warns Drivers That You're Approaching
28
Interactive Yoga Platforms
'Manduka + Yogaia' Offers Live-Streamed Classes and Real-Time Feedback
27
Packable Modular Surfboards
The 2PRT Surfboard Features a Two-Piece Design for Easy Travel
26
Yoga Sequencing Cards
The Yoga Train Card Set Offers a Simple Way to Understand Yoga
25
Flexible Athletic Denim
Athleta's 100% Denim Sculptek Skinny Jean Offer Stretch and Support
24
Athlete Virtual Reality Cameras
The 'LucidCam' Could Help Improve Sports Performance
23
Floatation Device Wetsuits
The Quiksilver x Aqua Lung Highline Airlift Keeps Surfers Safe
22
Customized Sportswear Subscriptions
Under Armour's Subscription Box is Tailored to Individuals
21
Pregnancy Fitness Studios
'Fit Pregnancy Club' is a Boutique Fitness Studio for Expectant Mothers
20
Secure Bike Rack Benches
The 'Bike Bench' Offers a Place for a Cyclist to Relax with Their Bike
19
Angular Sports Complexes
The Saint-Laurent Sports Complex Punctuates the Surrounding Outdoor Space
18
Designer Fashion BMX Bicycles
The 'Dior BMX Bike' Will Be Available in the Near Future
17
Fly Fishing Car Tops
'The Olympian' by Trxstle Allows Consumers to Take Their Gear Anywhere
16
Abstractly Colorful Basketball Courts
Katrien Vanderlinden's Aalst Court is Based on Toy Blocks
15
Skateboard Training Wheels (UPDATE)
The SkaterTrainer 2.0 is a Skateboarding Accessory for Kids
14
Female-Focused Skate Shoes
Nike's Women's SB Bruin High is the First Women-Focused Skate Shoe
13
Camel's Milk Energy Drinks
Camelicious' Endurance Drink Contains Natural Caffeine and Camel Milk
12
Team-Specific AR Basketball Games
The 'NBA AR' App Lets Users Practice Their Shot Anywhere
11
Hilarious Dancing Board Games
'Mad Moves' Makes You Dance Out Humorous Combinations
10
Collaborative Golfer Cocktails
John Daly Created a 'Grip It & Sip It' Line with Phusion Projects
9
Paper-Paved Bike Highways
This Bike Highway in the Netherlands is Paved with Toilet Paper
8
Experience-Oriented Loyalty Programs
North Face's 'VIPeak' Lets Consumer Redeem Experiences
7
Soccer Star Capsule Collections
Adidas X David Beckham Celebrates the Sports Star's Career
6
Penalizing Fitness Apps
The Fitbit-Connected 'Lazy Jar' Keeps Users Accountable on Fitness Goals
5
Balling Chip Promotions
The DirkWich Program is a Partnership Between Dirk Nowitzki and Which Wich
4
Stationary Exercise Studios
SoulAnnex Introduces No-Bike Classes Taught by SoulCycle Instructors
3
Filmmaker-Created Basketball Ads
Nike's 'Want It All' is Its Season-Opening NBA Ad
2
Creativity-Highlighting Hockey Commercials
adidas' What if Hockey... Campaign Features Superstars
1
Chatbot Fantasy Leagues
'Flash Draft' is a Fantasy Football League Embedded in Facebook Messenger
Related Ideas
Vintage Football Jerseys
Disney x Adidas x Brain Dead World Cup 2026 Drop Football-Themed Apparel
Athlete-Led Brand Co-Creation
LI-NING and Stephen Curry Partner on Product Development
Soccer Game Updates
EA SPORTS FC 26 Released The World's Game Update for International Football
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Fashion Soccer Activations
Herbalife Has Joined FIFA 1904 SoHo Wellness Activation
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Football Revival Collections
Travis Scott x Nike Total 90 Collection Reworks an Soccer Franchise
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Soccer-Themed Digital Watch Faces
The HUAWEI Watch Faces for Summer are Playful
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Football Video Games
EA Sports Revealed Mbappé and Bellingham as Its FC 27 Cover Stars
AI Sports Fan Agents
Infobip Has Launched Its AI-Powered Conversational Agent PitchMate
creator-led football competitions
Adidas expands partnership with kings league through 2028
Heritage Football Collectibles
Topps Unveils Its Merlin Premier League 2026
Prediction Market Soccer Partnerships
Polymarket Has Signed on as the Serie A US Prediction Market
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Padel Fashion Partnerships
Psycho Bunny Becomes the Official Apparel Partner of USA Padel
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Gamified Soccer-Tied Pizza Promotions
Domino's Launches an In-App Game Called Soccer Shoutout
AI Sports Platforms
Machina Sports Turns Real-Time Sports Data Into Engaging Fan Experiences
Pizza Brand Hockey Podcasts
Bandwagon Hockey Coach is New Podcast from Pizza Hut Canada
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Crypto Soccer Promotions
Kraken Has Become the Official Crypto Exchange Supporter of World Cup
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Tournament Tech Partners
Salesforce Has Signed On as an Official FIFA World Cup 2026 Tech Partner
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
AI-Advanced Soccer Tournaments
Lenovo Outlined Its AI-Powered Hardware and Software Strategy
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
AI Fan Experience Apps
Ferrari Uses Generative AI for Race Insights and Fan Interaction
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Competitive Global Phydigital Events
Games of the Future 2026 Will Feature More Than 800 Athletes
Soccer-Focused Entertainment Venue Promotions
Dave & Buster's Was a Go-To for Watching FIFA
Timely Soccer Game Covers
The EA Sports FC 27 Ultimate Edition Features Dual Cover Stars
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Kid-Friendly Athlete Biographies
Yoto's Ultimate Football Heroes Collection Tells Players' Stories
Arcade Football Mobile Games
FIFA Heroes Launched Its Fast-Paced 5v5 Arcade Football Game
Soccer-Themed Snack Brand Partnerships
Pringles and Sucuk und Bratwurst The Night Kit
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Authentic Arena Hockey Games
EA Sports Has Launched NHL 27 With Macklin Celebrini as Cover Star
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Sports Venue Sponsorships
Kalshi Has Landed a Partnership with Madison Square Garden
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
AI Sports Writers
AI Sports Writer Generates Engaging Match Articles From Data
Second-Screen Sports Entertainment Platforms
Dream11 Enhances Fan Engagement with Watch-Alongs
Holiday Football Campaigns
The Chelsea FC Magic of Blue Campaign Brings People Together
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Sports AI Data Platforms
Genius Sports Deployed Its GeniusIQ AI Platform Across Liga MX
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Modern College Football Games
EA Sports Launched College Football 27 With NIL Features
AI Baseball Player Avatars
Genies And MLB Players Inc. Launch AI Companion Roster
Soccer Tournament-Specific Food Deliveries
Deliverect Shares Data from the Recent World Cup Final
Prediction Market Platforms
Reflect Market Uses Volume Data To Inform Sports Outcome Predictions
Centralized Basketball Information Platforms
Roto Sports Inc Debuts the RotoWireNBA Platform
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Competitive Esports Frameworks
Esports World Cup Foundation Debuts Esports Nations Cup Framework
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Multi-Site Sports Club Platforms
Baseline Launched an Agentic AI Operating System for Sports Clubs
Gaming Payment Partnerships
EA Sports and Visa Partnered on Its In-Game Rewards for FC Players
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Athlete Food Sponsorships
Think Turkey Tapped AJ Lawson for Its Basketball Season Campaign
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Rugged Sports Lifestyle-Inspired Capsules
Carhartt Partners with '47 a Collection for Sports Fans
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Sports Prediction Exchanges
DraftKings Has Launched DKeX Inside Its Unified Sports App
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Diversified Esports Events
League of Legends' Nova Series is for Women and Marginalised Genders
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Event-Driven Instant Retail
JD Sports Delivers England Shirts Through Uber Eats Before Kick-Off
Sports Streaming Hubs
Bet Caddy Tracks Bets And Streams Games Instantly On Your Device
AI Fantasy Sports Platforms
Rookies Fantasy Redefines Competitive Basketball With Fast Gameplay
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform