Dirk Nowitzki is inarguably the greatest basketball player to ever play for the Dallas Mavericks, and so Dallas-based sandwich chain Which Wich is joining forces with the future Hall of Famer to unveil the DirkWich program. The program includes a set of menu items named after the German marksman, as well as a charity partnership through The Dirk Nowitzki Foundation.
The DirkWich menu items are all named after either Dirk himself or basketball in general. The 41 Club sandwich and the MVPizza both reference Dirk through his number and his status as former league MVP, while other like the Swishwich and Taller Baller are about the sport as a whole. The DirkWich program also includes chips called 'Dirk's Chips' in honor of the championship that Dirk led the Mavs to in 2011.