Under Armour's subscription box service is taking a more personalized approach to retail, through offering consumers articles of clothing that are tailored to their personal preferences.
Unlike similar services, Under Armour aims to target each individual through its detailed questionnaire, which asks consumers to fill out information regarding their lifestyle, personal style, job, age, fitness goals and hobbies, in addition to their measurements. Upon receiving the boxes, consumers have a week to decide what they'd like to keep and what they'd like to give back, at no additional cost – receiving a 20% discount on the next order should they decide keep all the items.
The boxes are available for delivery in 30, 60 or 90-day increments, leaving the individual to decide how frequently their wardrobe needs to be updated.
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