McDonald's marketing campaigns are always creative, clever and hunger-inducing. Whether the fast food company is trying to stir up some controversy or launch a new menu item, it always delivers the hot, greasy goods.
From subliminal advertising to racist campaigns, these McDonald's marketing campaigns will leave you hungry for more.
Implications - McDonald's is a global powerhouse in the quick-serve restaurant industry, and part of that success is due to the corporation's memorable marketing techniques. The most buzzed-about McDonald's ad campaigns feature simple slogans, gripping visuals and themes that inspire emotion in viewers. Companies can follow the Mickey D's lead by continually pushing the creative envelope to create iconic marketing messages.
31 McDonald's Marketing Initiatives
Fast Food Campaigns, from Racist Advertising to Burger Apps:
Armida Ascano — Dec 9, 2010 — Marketing
31
Awesome Outdoor Ads
9 Not So Boring Billboards
30
McPhotoshopping
McDonalds Gets Creative With Digitally Modified Ad Campaigns
29
Sleek Fast Food Redesigns
McDonald's Drive-In Restaurant in Maribor, Slovenia Gets Makeover
28
Racist McDonalds Ad?
Look Closer : Individuals
27
2 Creative McDonald's Ads
WiFi + 24/7 Drive Thru
26
McDonalds India Uses Baby Ronald
Scaring Customers Away?
25
Puzzle Billboards
McDonald's Sort Your Head Out Campaign
24
Luxury Straws
The Tiffany Monkey Straw
23
McDonalds Uses Subliminal Advertising (or do they?)
22
McDonalds Launching World Cup Burger
21
Fast Food Searchlights
McDonalds as the New Nocturnal Hero to the Rescue
20
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
19
McDiplomas
McDonalds Vocational Diploma
18
Ads That Can Only Be Read At Night
McDonald's Creative Night Adshell
17
McDonalds by Mobile
Japan's RFID Contactless Coupon Program
16
McDonalds Makeover
Hip Store, Sleek Uniforms
15
Movie Icon Food Ads
The McDonalds 'Come As You Are' Campaign Has Some Familiar Faces
14
Billboards Made With 7563 Dice
Treasury Casino Ad
13
Freeconomics & Food
McDonalds Gives Out Free McSkillet Burritos
12
Anti-Romantic Dinner Tips
AskMen.com Compiles List of Date Night Dinners to Avoid
11
Free Foodvertising
Gratis Grub at Denny's Feeds 2 Million Patient People
10
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
9
Marketing with Stereotypes
Lamborghini: Feel Italian Wherever You Are
8
Finger-Paint Campaigns
KFC Finger Lickin' Ads
7
McHealthy
McDonalds Launches Healthy "Happy Meal"
6
McDonalds European Makeover
Golden Arches Goes Chic
5
Artistic Floodvertising
Fake Flooding at McDonalds to Promote Climate Change Awareness
4
Environmental Campaign Crashes McDonalds Site
3
Ads The People Want
Heidi, Hasselhoff & a Talking Car for VW
2
Big Mac Marketing Blow Up
McDonald's Robber is a Jingle Contest Finalist
1
Fast Food Fusion
McDonald's Replaces Buns With Tortillas for the Mac Snack Wrap
Related Ideas
Remixed QSR Meal Menus
The McDonald's Remix Menu Offers New Takes on Classic Items
Beastly QSR Burger Menus
McDonald's Japan Godzilla Burgers Come in Three Varieties
Blended QSR Halloween Treats
The McDonald's Trick ‘N Treat McFlurry is Spookily Delicious
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Fast Food Dipping Hacks
Hellmann's Mayo McHack Helps Fans Eat Fries with Mayonnaise
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Low-Cost QSR Value Menus
The McDonald's Canada McPicks Value Menu is Cost-Conscious
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Cosmic Fast Food Concepts
CosMc is a Spinoff Restaurant from McDonald's
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Anime Restaurant Meals
McDonald's is Inviting Manga Fans into the Real World of WcDonald's
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Collaboration QSR Merch Collections
The McDonald's x graniph Collection is Retro-Inspired
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Regionally Inspired Burgers
The McDonald's Japan Otona no Gotouchi Teriyaki Burgers are Tasty
Chromatic QSR Veggie Fries
McDonald's France French Vegetable Fries are a New Take on a Classic
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
NYC-Inspired Burger Menus
McDonald's Japan Come on Baby! N.Y. Burgers Come in Three Options
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Fan-Made Burger Signatures
The Big Mac Signature Was Created by Fans, AI and a Robot Arm
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Salad-Style QSR Sandwiches
The McDonald's Salad Burger is Available in New Zealand
Cajun-Spiced Chicken Sandwiches
McDonald’s Just Added New Bacon Cajun Ranch Chicken Sandwiches
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Spicy-Sweet Chicken Sandwiches
The McDonald's McCrispy Sandwich Comes in Two New Hot Honey Options
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Restructured Bakery Brands
McDonald's Announed that it is Discontinuing the 'McCafe Bakery' Brand
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Complimentary Burger QSR Campaigns
Carl's Jr. Free Burger Day Will Reward Diners for One Day Only
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Sticky Barbecue Sauce Burgers
McDonald's Spicy Sticky BBQ Angus is Available in Australia
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Jalapeño-Topped Beef Burgers
McDonald's Debuts a New Version of its Quarter Pounder on July 10
Automated Functioning QSRs
A Robotic McDonald's May be Slowly in the Works with New Location
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
QSR Burger Sauce Packets
McDonald's Offers Dipping Cups of its Big Mac Sauce on its Menu
Iconic Burger Dipping Sauces
McDonald’s is Now Serving Big Mac Sauce in Dip Cups in Canada
Collegiate Esports Event Partners
McDonald's Partnered with Collegiate Sports Management Group
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
QSR-Created Fries Campaigns
Burger King is Testing the New Mozzarella Fries And Churro Fries
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Actor-Approved Cafe Menus
The Dunkin' DunKings Menu Includes Two Options
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Elusive QSR Sandwich Relaunches
McDonald’s McRib Sandwich is Back in Canada After a Decade
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Ranch-Covered Chicken Burgers
McDonlad's is Offically Introducing the Bacon Ranch McCrispy
Asian-Themed Burger Debuts
White Castle Introduces the New Asian-Inspired Flavors for its Sliders
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Autumnal Americana QSR Items
These New McDonald’s UK Menu Items are Here for the Fall
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pulpy Classic Lemonade Drinks
McDonald's Just Added Classic Lemonade to Its Beverage Menu
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Extra-Meaty Breakfast Sandwiches
McDonald's Mighty Breakfast Sandwiches Come in Two Varieties
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Breakfast-Inspired Dipping Sauces
McDonald's Sweet & Spicy Jam Sauce is a First of Its Kind
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic