The May 2020 sports trends explore many ways where fans and athletes are able to still enjoy sports from the safety of their homes due to the COVID-19 outbreak. Brands are creating ways where people can maintain and improve their physical health from a safe distance in their own space.
One of the standout sports trends this month is ESPN's documentary series 'The Last Dance.' It follows Michael Jordan's years with the Chicago Bulls and the challenges he faced on his journey to the many championships. Another great sports trend this month is by TANGRAM and its smart jump rope. It offers consumers a more controlled training process with its app tracking timing, jumps, calories burned, and more.
Top 40 Sports Trends in May
40
Anti-Fatigue Workout Mats
The SmithShaper Squat Mat is Made with Nitrile Rubber
39
Doorway Fitness Trainers
The Body Power PL2000 Allows for Effective Workouts from Home
38
Athletic Face-Toning Tools
The 'Jawzrsize' Activates All 57 Muscles in the Face When Used
37
Virtual Running Sports Equipment
The 'MoonRun' Cardio Trainer Immerses Users in Simulations
36
Retro-Inspired Running Sneakers
LI-NING Introduces the Performance-Packed Furious Ruder Ace 1.5
35
Fashion Brand Workout Weights
The Louis Vuitton Dumbbells are Paired with Monogram Eclipse Canvas
34
Connected Athletic Jump Ropes
The TANGRAM Smart Jump Rope Rookie Tracks Training
33
Translucent Tennis Pavilions
Lemoal Lemoal Architectes Builds a Half-Timbered Pavilion
32
Leg Stretch-Deepening Devices
The 'CalfPRO' Calf Stretching Device Prevents Pain and Problems
31
Branded Online Yoga Challenges
Nike Partnered with Little Thunder for a 7 Day Yoga Challenge
30
Striking Red-Accented Sandals
Nike's Air Max 90 Slides Arrive in a Vibrant Chile Red Colorway
29
Trail-Ready Tech Sneakers
New Balance Unveils the MS850T in Three New Colorway Designs for SS20
28
Artful Jiu-Jitsu Apparel
Hyperfly Taps Jasper Wong on a Collection Made with POW! WOW!
27
Modern Tech Knit Runners
Nike Honors Blue Ribbon Sports with a New React Infinity Run Shoe
26
Travel-Friendly Fishing Poles
The Tenkara Rod Co. 'The Beartooth' Has a Lightweight, Mini Design
25
Practical Synthetic Running Shoes
adidas' 4D Run 1.0 Sneakers Arrive in Two New Classic Colorways
24
Preppy Sportswear Collaborations
Extra Butter and adidas Join Forces on the Cableknit Collection
23
Streetwear Resistance Bands
Sporty & Rich are Releasing a Set of Colorful Resistance Bands
22
Handcrafted Timber Skateboards
These Rustek Skateboards Have an Artistic Design
21
Teen-Focused Online Yoga Classes
Afterglow's Glow Girl Program Was Created to Empower Young Women
20
Protective Athletic Eyewear Accessories
The Alba Optical Clip Offers an Alternative to Contacts
19
Vibrant Comfort-Centric Sneakers
Nike's Air Max 270 React SE Comes in an Oracle Aqua Colorway
18
Soccer Themed AR Campaigns
Lavazza Launched an Arsenal-Themed AR Experience for Soccer Fans
17
Co-Branded Video Series Launches
ESPN's Enlisted Multiple Sponsors for Its 'The Last Dance'
16
Doodle-Themed High-Cut Sneakers
Nike Launches a Pair of Blazer Mid Vintage '77 in Red Sketch
15
Shoebox-Inspired Bold Bags
Nike's New Rectangular Bag References Its Iconic Shoebox
14
Tech-Centric Comfortable Activewear
Descente ALLTERRAIN's FUSIONKNIT Capsule Explores Movement
13
Playfully Bright Sneaker Colorways
ASICS' Novablast Model Surfaces in an Orange Pop Colorway
12
Gamer Exclusive Footwear Drops
Players Can Unlock Nike Offerings Through MyPLAYER Nation
11
Dramatic Themed Branded Shoes
adidas' Samba OG Model is Complete in an Updated Branding Detail
10
AI-Integrated Sports Broadcasts
The NBA and Microsoft Will Collaborate on AI-Powered Game Viewing
9
Virtual Draft Charitable Campaigns
Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner
8
Inspirational At-Home Exercise Apps
The Tone It Up App is Motivational and Community-Centric
7
Inclusive Child Sports Campaigns
The Special Olympics Debuted the The All Dreams Are Equal Ad
6
Data-Powered Interactive Sports Viewing
The NHL Collaborated with Disney Streaming on a Video Tool
5
Heatmap-Inspired Tonal Runners
adidas' ZX 2K 4D Boast a New Tonal Update that Has a Gradient Look
4
Weather-Ready Weatherized Sneakers
atmos and ASICS Join on the Versatile GEL-Venture 6 GTX Shoe
3
Basketball Team-Honoring Shoes
Nike's Latest Air Flight Legacy Celebrate the NBA LA Lakers
2
Hard Seltzer-Supported Hockey Pregames
The Truly Hard Seltzer NHL PreGame Ran on January 1st, 2020
1
Cotton Twill Sports Caps
Nike's Court Heritage 86 Cap is Made with Breathability in Mind
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Nostalgic Gamer Streetwear Collections
The New Era x PlayStation Range Has Hats, Hoodies and More
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Festive Sportswear Capsule
CLOT x adidas Lunar New Year Capsule Celebrates 2026 Holiday
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Limited-Edition Co-Branded Activewear Lines
The TravisMathew and Peloton Collaboration is Chic
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Activewear Colorway Expansions
Ten Thousand Drops Training Gear in a Fresh 'Salt' Colorway
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Drink Mix Activewear Partnerships
Kool-Aid and Nike Teamed Up for Footwear and Refreshments
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Subtle Ultra-Advanced Health Wearables
The WHOOP 5.0 Targets Non-Athletes and Advanced Users Alike
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Gamer-Branded Pickleball Sets
Razer and JOOLA Released a World-First Gaming-Pickleball Crossover
Sport-Lifestyle Fashion Collabs
Puma x Madhappy Unveils First Collaboration Collection
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Ping Pong-Centric Collabs
Little Tokyo Table Tennis and ASICS Serve Up Sporty Streetwear Capsule
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Woven Game Jackets
Devin Booker and Nike Have Turned His Signature Line into a Lifestyle Brand
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Co-Branded Athleisure Capsules
Umbro is Working with atmos on a Turf Collection
Athlete-Honoring Basketball Sneakers
Nike Unveils the Ja 2 Sneaker in a Murray State Edition
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Fashion-Forward Performance Apparel
Loewe and On Join Forces on a Capsule for the SS25 Season
Mobile-First Athlete Training Platforms
Ember Sports' Tech Trains Baseball & Softball Players
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Cable-Knitted Baseball Jerseys
Father Figure Introduces a New Set of Knitted Sporty Jerseys
Basketball Cable Updates
Comcast Xfinity Multiview Announced an Expansion for March Madness
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Boxing Sportswear Capsule
Aries x Champion Delivers a Graphic-Led Boxing-Inspired Apparel Range
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Earthy Athleisure Clothing Collections
The Red Run ACTIVE Collection Focuses on Two Colors
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Blue Tonal Footwear Collaborations
Eastside Golf x Nike Expand the 'Take Flight' Collection
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Upgraded Streaming Platforms
NESN Unveiled a Significant Upgrade to NESN 360 Streaming Platform
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Basketball-Inspired Undergarments
Tommy John’s Tournament Collection is Trusted by NBA Stars
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Sport Heritage Capsules
The Kappa Authentic SS26 Blends Football Roots with Streetwear
Sportswear Capsule Collection
Champion x Undercover Ss26 Capsule Highlights Performance Basics
Wearable Fitness Trackers
AirJump Tracks Jump Performance Using AirPods and Beats Sensors
Retro Streetwear Capsules
The Wind and Sea Space Jam 30th Anniversary Collection Boasts Sportswear
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
Second-Screen Sports Entertainment Platforms
Dream11 Enhances Fan Engagement with Watch-Alongs
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Trailblazing Sports Podcasts
PUMA's Go Wild Podcast Deepens Community Connection
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Fitness Storytelling Apps
Fitness Wrapped Transforms Apple Fitness Data Into a Shareable Story
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Rugged Sports Lifestyle-Inspired Capsules
Carhartt Partners with '47 a Collection for Sports Fans
Baseball Player-Focused Athletic Partnerships
BRUCE BOLT Joins Forces with Fernando Tatis Jr.
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Playful Fitness-Focused Collaborations
Ladder and Diplo's Run Club Partner to Run an Event Series
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Elevated Sports-Betting Experiences
FanDuel Debuts New Features in Time for March Madness Season
Digital Scoreboard Solutions
ScoreboardTV Turns Apple Devices Into Affordable Sports Scoreboards
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform
5-Minute Fitness Animations
Activate by The Body Coach is Designed to Get Kids Moving
Curated Athlete Tunnel Looks
JCPenney Unveiled Inside Lane With Five Women Basketball Stars