These May 2015 toys range from girly play subscriptions to LED building blocks that can be combined with traditional LEGO pieces. While programmable toys are utilizing modern technology to make play time more fun, artisanal products are nodding to a simpler time and are reminding parents of their own childhood.
On the electronic toy front, remote-controlled robots, design-it-yourself action figures and tablet stamping blocks are connecting the young generation with modern technology. As children become exposed to technology from a young age, retailers are recognizing the importance of hybrid toys that blend creative and tech-themed elements.
When looking at the May 2015 toys that are more traditional, artisanal stuffed animals aim to educate kids about oceanic wildlife while yoga activity cards put a fitness-themed spin on a traditional children's game. Moreover, wellness plushies, eco-awareness games and multi-lingual activity packs introduce a young generation to the interests of their parents.
Top 30 Toy Trends in May
30
Color Pencil Packaging
Julia Karwasz Designs a Reusable Cardboard Case for Art Tools
29
Children's Design Festivals
The Kids Design Week in Milan is the First of Its Kind for Young Ones
28
LEGO Bottle Caps
Clever Caps Link Up with LEGO for Useful Bottle Cap Recycling
27
Kids' Programmable Pendants
Linkitz are Wearable Hi-Tech Puzzle Pieces That Respond to Commands
26
Two-Toned Toy Packages
Technology Will Save Us & Oliver Helfrich Designed the Educational Toy Kits
25
Remote-Controlled Pterodactyls
The Flying Pterodactyl Realistically Flaps Its Wings and Screeches
24
Insect-Examining Toys
Hi-Tech Bug Viewer Encourages Curiosity and Education with Handheld Device
23
Sustainable Timber Playgrounds
These Eco-Friendly Rocking Chair Animals are Playful & Attractive
22
Retro Sitcom Toys
Samuel Hatmaker Pitches a Golden Girls LEGO Set to Be Produced
21
Artisanal Stuffed Animals
These Aquatic Toys are Handcrafted and Distinctive
20
Playful Programming Games
Code Kingdom Teaches Coding for Children Through Play
19
Charitable Fitness Bands
UNICEF's Kid Power Bands Empower Kids to Do Good for Others
18
LED Building Blocks
Builds Upon are Light Up Bricks That Work with LEGO Pieces
17
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
16
Plush Wellness Toys
The Doodle Toy Monitor's a Child's Health and Wellness Through Play
15
Educational Robot Toys
Codie Takes a Simple Gaming Approach to Teaching Coding to Children
14
Toy-Themed Accommodations
The LEGOLAND Hotel Winter Haven is Perfect for Family Getaways
13
Wearable Programming Toys
The DynePods Can Be Used To Create Interactive Programs For Toys
12
Waterproof Kiddie Cameras
VTech's Kidizoom Camera Handles Adventures Anywhere
11
Tablet Stamping Blocks
The JouJou Cube Touch is a Modern, Mobile Stamp Pad
10
Nerdy Toy Subscription Boxes
The Nerd Block Jr. Boys' Box Contains Various Action Figures and Toys
9
Skill-Building Toy Shops
Amazon Launched a Store for Featuring Educational and Fun STEM Toys
8
Entertaining Toy Shops
Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park
7
Wearable Tactile Toys
Smash-a-Ball is a Wearable Electronic Game for Visually Impaired Kids
6
Eco Awareness Games
Koda Quest's Eco Game Blends Real Challenges with Caring for a Virtual Pet
5
Kid-Focused Yoga Games
This Playing Card Deck Features Yoga Poses for Kids
4
Girly Toy Subscriptions
The Nerd Block Jr Girl Pack Features Pop Culture Themed Products
3
Playful Robotic Apps
The Robot Factory by Tinybop Helps Kids Virtually Build and Test Machines
2
Multilingual Youth Games
Monki Home Teaches Language for Kids with Familiar Scenarios
1
Toddler Toy Boxes
The Citrus Lane Box Includes Toys and Treats for 3-5 Year-Olds
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Hands-On Computer Science Programs
LEGO Education Computer Science & Ai Promises to Engage Kids
Bright Playful Sport Playgrounds
LEGO and Nike Reimagine Sports as Playful Learning in Shanghai
Adult-Focused LEGO Building Sets
LEGO Launched a New Mario Kart - Luigi & Mach 8 Series
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Action Game-Branded Building Blocks
LEGO is Set to Release a Legend of Zelda Set with Nintendo
Playful Oral Care Kits
The Build-A-Brush Starter Kit Turns Daily Brushing into a Creative Activity
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Brick Toy-Inspired Jewelry
Studio GOGO's LEGO-Inspired Jewellery is Made to Be Played With
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Building-Block-Inspired Bag Capsules
Herschel x LEGO® Partner for a Back-to-School Collection
Voice-to-Sticker Printers
Stickerbox Supports AI-Powered, Safe, Independent, Creative Play
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Festive Sci-Fi Building Toys
LEGO's Gingerbread AT-AT Walker Features a Limited-Edition Minifig
Dinosaur Tile STEAM Toys
Clixo's Dino Adventure Pack Encourages Screen-Free Holiday Play
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Block-Building Botanical Workshops
The LEGO Botanicals Le Florist Flower Truck Boosts Connection
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Iconic Franchise Puzzle Partnerships
LEGO and Pokémon Join Forces on a Multi-Year Partnership
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Cartoon Creature Building Blocks
The LEGO® Pokémon Sets Feature Iconic Characters
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Hybrid Indoor Play Spaces
Jumpin' Jellybeans Expertly Merges Play with Wellness
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Floral Building Block Workshops
The LEGO Group Botanicals Creativity Workshop is Interactive
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Personable Botanical-Themed Puzzles
LEGO Introduces the Adorable Happy Plants Set
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Brick Toy Revivals
LEGO’s new Game Boy set includes Mario & Zelda-inspired cartridges
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Modular STEM Displays
LEGO Celebrates the Evolution of STEM with an Architectural Set
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
AI Coloring Apps
Splat Turns Photos into Kid-Friendly Coloring Pages Using Generative AI
Creative AI Devices
Create is a Screen-Free Concept That Prints AI Drawings for Kids to Color
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Tactile Learning Board Games
Toddler Plus Teaches Sequencing Through Sliding Peg Movement
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Festive Brick Snowglobes
The LEGO Snow Globes Series Introduces Playful Holiday Builds for Gifting
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Immersive RGB Show Puzzles
Clementoni's New Stranger Things Puzzle Bring the Upside Down Home
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Craft Starter Kits
Noah Makes It Easy to Begin a New Hobby
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading