These livestreaming innovations range from record-breaking gaming broadcasts to exclusive eSports partnerships. A standout -- YouTube user elrubiusOMG's recent Fortnite livestream -- was a record-breaking event that brought in over a million viewers on the popular video platform, while news of a recent partnership deal with Immortals and Mountain Dew has excited eSports fans. The soft drink company and California-based eSports team will collaborate on upcoming content alongside major film studio Lionsgate.
Other livestreaming innovations to note include tech hardware examples like the URSA Broadcast camera -- offering crisp, high-definition footage for a fraction of the price -- along with the Insta360 Pro 2 camera, helping capture 360-degree footage and supporting "live streaming in 4K in 3D and mono formats."
FabFitFun's QVC-style subscription box live show and Petcube new pet social network app round off this list and speak to consumers' growing desire for niche and relatable content that is live-streamed by content creators.
30 Examples of Livestreaming Innovations
30
Futuristic Streaming Sunglasses
These Ace Eyewear Sunglasses Can Livestream Directly to Facebook
29
Camera Plug-In Stores
The 'Plug-In Store' Increases the Capabilities of the RICOH THETA V
28
Wearable Livestreaming Cameras
This Camera Can Stream Live Video While Affixed to Attire
27
Board Game Livestreams
Big Potato Games is Sharing Tabletop Gaming on Twitch
26
Hybrid Gaming Music Festivals
The Hyperplay Festival Will Bring Together eSports and Live Music
25
Shoppable Livestreamed Catwalks
The Victoria Beckham SS19 Show Was Broadcast at Piccadilly Lights
24
Streamer-Focused Webcam Software
'Logitech Capture' Brings Webcams Into the Future
23
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
22
Esports Organization Partnerships
Immortals and Mountain Dew are Partnering for eSports Content
21
Livestream Shopping Apps
'Streamlist' Connects Buyers and Sellers Via Livestream Video
20
Subscription Box Live Shows
FabFitFun Live is a QVC-Style Show for Its Subscription Box Contents
19
Record-Breaking Livestreams
The elrubiusOMG Livestream Brought in 1.1 Million Viewers on YouTube
18
Miniature Livestream Microphones
The Blue Yeti Nano Microphone is Perfect for Podcasters and More
17
Budget-Friendly Broadcast Cameras
The URSA Broadcast Offers Ultra High-Definition Capture for Less
16
Gamer-Focused Streaming Platforms
This Platform Offers a Home For 'Subway Surfers' Enthusiasts
15
Multi-Camera Livestreaming Apps
Startup Cinamaker is a Mobile Studio for Content Creators
14
Social Media Egg Hunts
Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
13
High-Tech Football-Streaming Pens
Havas Düsseldorf Developed a Smart Pen for Football Fanatics
12
Streaming Success Camps
The Twitch Creator Camp Helps Aspiring Streamers Build Their Careers
11
Convertible 4K Camera Devices
The 'QooCam' Offers 4K and 360-Degree Recording Capabilities
10
Offbeat Meeting Livestreams
Old Spice Livestreamed an Interactive "Board Meeting" on YouTube
9
Encoder-Free Live Streaming Features
The New YouTube Webcam Feature Helps Creators Stream Content
8
Shopping Channel-Themed Food Stunts
The White Castle Shopping Channel Promoted the Brand's Food
7
Livestream-Optimizing Microphones
The Sennheiser Memory Mic Captures Crisp Audio from Afar
6
Mobile Musician Recording Devices
The Roland GO:MIXER PRO Works with Your Existing Smartphone
5
VR Retirement Announcements
Elton John's Yellow Brick Road Tour is Anticipated With a VR Video
4
8k 360-Degree Cameras
The Insta360 Pro 2 Offers a Host of Impressive Camera Functions
3
Vote-Encouraging Live Streams
The Telethon for America Will Encourage Young Voters
2
Charitable Video Features
YouTube Giving Lets Creators Embed Charity Donations in Videos
1
NYE Celebratory Live Streams
Ninja Will Host a New Years Live Stream in New York's Time's Square
Related Ideas
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Dedicated Video Production Setups
The Lenovo Go Desk Station and 4K Webcam are Multifunctional
Low-Cost UHD Streaming Boxes
The onn. Google TV 4K Streaming Box Offers Advanced Features for Less
Dual-Picture Streaming Features
Sling TV Released a New Picture-in-Picture Feature for All Users
Remote Esports Coaching
eGame Studio Launches an Esports Coaching Application Called Game Lens
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Motion-Matching Fitness Technologies
Wondercise is Bringing Its Live Motion Matching to FIBO 2023
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Street Performer Livestream Cameras
The Suburb Street Performance Recorder Supports Performers
Livestream-Capable Wall Ovens
Samsung Unveils a New Bespoke AI Oven with Multiple Features
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Creative Home Computing Accessories
Elgato's Neo Line Comes in a Sleek White Colorway
AI-Powered Video Highlights Services
Trace Elevates the Post-Gaming Viewing Experience
Gesture-Controlled Streaming Cameras
The OBSBOT Tail Air Harnesses AI for Seamless Recording
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
LCD-Button Streaming Decks
Razer Launches the New Stream Controller X Deck with Swappable Details
Multi-Camera Live Streaming
Logitech Launches Mevo Go for Streamers and Content Creators
Affordable Wi-Fi Networks
Vilo Living Seeks to Solve Common Wi-Fi Network Concerns
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Revolutionary Video Creation Apps
Zoomerang Allows Creators to Monetize Their Creativity
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Live-Streamed Music Venues
PIXELYNX Partners with Vita Motus on a New Metaverse Music Game
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Tech Sports Advertising Networks
Apple and MLS Join Forces to Launch an Advertising Network
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AI-Personalized Streaming Boxes
Comcast Launches the Xumo Stream Box for Xfinity Users
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Gamer-Targeted Tech Lineups
These RØDE X Streaming and Gaming Solutions are High-Quality
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
Fast Image-Streaming Displays
PeakDo Launched a Game Streaming Device with mm-Wave Technology
Premium Streaming Service Upgrades
Google is Adding New Features to YouTube for Premium Users
Esports Media Partnerships
KRAFTON Unites with ONE Esports as the Official Media Partner for PUBG
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
4K-Resolution Capture Cards
Elgato Launches the Two New 4K Game Capture Cards
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Early-Access TV Gaming Features
Netflix Launches a Limited Beta for its Cloud Gaming Service
Esports Seating Sponsorships
Luminosity Gaming Partners with Furniture Manufacturer Steelcase
Optical Esports Partnerships
Zenni Optical Taps the Evo Event for a New Eyewear Partnership
Streaming Service Game Controllers
Netflix Unveils a New Game Controller App for iPhones
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Sports-centric In-Flight Entertainment Systems
Air Canada Introduces New Live TV Sports Channels
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Luxury Video Game Collaborations
Ralph Lauren and Epic Games Have Announced a Fortnite Partnership
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Esports Automotive Deals
Team Vitality and KIA Confirm a Two-Year Partnership for Content Creation
Advanced Broadcasting Cameras
Sony Debuts a 4K Camera for Broadcast Studios and Production Teams
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Handheld Game-Streaming Consoles
Sony is Working on a New Game-Streaming Handheld for the PS5
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Consolidated Live-Streaming Cameras
This Camera Set Offers Multiple Angles & Quality Audio
Multi-Service Streaming Apps
YouTube Adds New Streaming Services Onto the Platform’s Application
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Esports Management Programs
ITTI Sports Launches an Esports Course with Barça Innovation Hub
Cross-Social Media Integrations
Discord Launched a New Subscription and Features with YouTube
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
HD Streamer Camera Systems
The EMEET StreamCam One Works with Many Streaming Platforms
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Esports Wellness Platforms
Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform
Clip-Sharing Game Platforms
Epic Games Launches Postparty for Sharing Fortnite Gameplay Clips
Esports Betting Websites
Entain Relaunches its Betting Platform Unikrn in Canada and Brazil
Esports Activation Deals
BLAST Premier Recruits Netflix, Magnum, and More for the Fall Final Event
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Streamlined Swiss Sports Apps
Swiss TV Provider Sunrise Launches a New Sports App Called MySports
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Streamed Mobile Game Launches
The Immortality Game is Free for Netflix Subscribers
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Peripheral-Focused Esports Partnerships
EXCEL ESPORTS Secures a Sony INZONE Partnership
All-in-One Telecom Streaming Services
Verizon +Play Offers Access to Over 20 Services
Revenue-Generating Streaming Tools
Twitch Debuts 'Hype Chat' for Monetizing Chat Messages
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Open-Source Live-Stream Websites
Twitch Competitor Glimesh Launches its Official Mobile App
Entrepreneurial Esports Events
Esports Insider and the University of Warwick to Host ESI Next Gen
Esports Commercial Deals
Lionscreed Partners with HyperX and Alta Foods for Commercial Expansions
Eye Contact Livestream Features
The NVIDIA Broadcast 1.4 Brings in the New Eye Contact Feature
Boardroom-Ready Webcams
The Creative Live! Meet 4K Web Camera Has an Advanced Image Sensor
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
FAST Basketball Streaming Channels
Tubi Launches the New Professional Basketball FAST Channels
Creator-Focused Q&A Features
YouTube Introduces a 'Live Q&A' Feature for Live Broadcasters
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Enhanced Video Streaming Features
Google is Rolling Out '1080p Enhanced' to YouTube TV
Music-Based Award Partnerships
Amazon Music Becomes the Newest Sponsor of the Esports Awards
Esports Content Partnerships
Xfinity Confirms a Partnership with Esports Organization FaZe Clan
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6
Vietnamese Esports Media Deals
ESL FACEIT Group and VTVcab Sign a Multi-Year Media Rights Deal
Esports Infrastructure Partnerships
Verizon Works with World Champion Fantasy to Develop PlayerX
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Multinational Streaming Service Expansions
Pinterest Officially Brought its TV Service to Canada
Enhanced 4K Sports Channels
Tata Play Launches a New 4K Resolution Option for its Cricket Channels
Creative Gaming Studios
Tundra Esports’ Danny Lopez Launches a New Studio for Gaming Creators
Branded Streaming TVs
Roku Announces New Smart HDTVs Made Using its Streaming Technology
Livestream Quad-Device Controllers
The Roland AeroCaster Live Fits in with Multi-Camera Setups
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Seamless Media Organization
Funlistr Keeps Recommendations from Friends in One Centralized Place
Access-Promoting Streaming Services
Kinema Debuts a new Watch Now Feature, Prioritizing Filmmakers
Responsive Streaming Enthusiast Webcams
The HyperX Vision S Webcam Captures Footage in 4K
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Nordic TV Content Expansions
Viaplay Group Signs a Deal to Add Nordic Content to The Roku Channel
Greeting Card-Branded Streaming Hubs
Peacock's New Hallmark Hub Features Live & On-Demand Content
Content Distribution Collaborations
Ghost Gaming Partners with Georgia Public Broadcasting
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Enhanced Broadcasting Encoders
Nvidia, Twitch, and OBS Team Up to Enhance Encoding Quality for All
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Streaming Service Emoticons
YouTube Introduces Twitch-Like Emotes for Comments and Live Streams
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Esports-Backed Media Companies
Astralis, Keld Reinicke, and Henrik Juul Launch Blackbox Media
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Integrated Streamed Sports Platform
Roku Launches a New Sports-Centric Content on the Home Screen
International Esports Acquisitions
HyperLive Entertainment Acquires a Part of Nova Esports
Experiential Streamed Quick Trivia
Netflix to Launch its New Collaborative Triviaverse Experience
Immediate-Uploading Premium Cameras
RED Launches New V-Raptor Cameras with Fast Uploading
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Comedic Streaming Service Livestreams
The First-Ever Neflix Livestream will Star Chris Rock
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform
Educational Esports Endeavors
British Esports Debuts an Education Partnership with Level Infinite