These creative Latin marketing stunts succeed in blurring the line between experience-based and traditional outdoor advertising. From competitive vending machines that implore passersby to get involved to WiFi that is only accessible in the shade in order to draw attention to sun skincare, these engaging campaigns cultivate a memorable positive experience between consumer and brand.
The face-to-face interaction afforded by such immersive public stunts provide this kind of exposure to the modern consumer that may be especially hard for larger brands to achieve. By providing a playful, enticing interaction with a direct benefit to the consumer, the individual is likely to see this as an activation of a relationship that could very well develop into brand loyalty.
Given the inclination toward mobile technology of the Latin demographic, many Latin marketing stunts incorporate a digital element or encourage sharing on social networks in order to take advantage of this.
20 Latin Marketing Stunts
From Cancer-Fighting WiFi Towers to Competitive Vending Machines:
Rebecca Byers — Jul 22, 2015 — Marketing
19
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
18
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
17
Covert Adoption Campaigns
Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
16
Locked Social Media Hangers
This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes
15
Cancer-Fighting WiFi Towers
Shadow WiFi Offers WiFi Access In the Shade Only
14
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
13
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
12
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
11
Godly Betting Balloons
Sportsbet's Christ the Redeemer Balloon Promotes World Cup Bets
10
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
9
Cartoon Alien Fries
The New Minion Character Fries are Exclusively Offered at McDonald's Brazil
8
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
7
Wrench-Integrated Bottle Caps
The Dew Bottle Tool Puts a Wrench in a Mountain Dew Bottle's Cap
6
Competitive Vending Machines
Knacki's Vending Machine Game Pit People Against Leo Van Der Elst
5
Virtual Book-Sharing Trees
Instead of Chopping Trees, EPM Helps Trees Offer Free Book Downloads
4
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
3
Braille Drink Labels
These Soft Drink Cans and Bottles are Printed with Braille
2
Alcohol Pop-Up Lounges
The Heineken Pop-Up City Lounge Debuted at the London Design Festival
1
Beachside Storage Lockers
Simond's Beach Lockers Protect Personal Belongings and Skin
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Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
Disney Princess Minions
Jen Lewis of BuzzFeed Mashes Up Two Beloved Animated Franchises
Adult Coloring Books
This Coloring Book Ups the Complexity for an Older Crowd
Artist-Inspired Sneakers
These Printed Andy Warhol Shoes Combine Artwork with Converse Trainers
Cinematic Soccer Prints
These FIFA World Cup Posters Redo Cult Classics as National Soccer Teams
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
Floating Pop-Up Restaurants
S.Pellegrino's Pop-Ups Will be Part of the Cannes Film Festival Events
Grungy Pop-Up Shops
A.P.C. Opens a Temporary Retail Space in 'The Shop'
Sports Figurine Coat Racks
Rafael Rodriguez's Coat Rack Design Features Miniature Footballers
Languid Feline Fashion
The Scandivinavia S/S/A/W 'Free at Last' Editorial Stars Julia Hafstrom
Pop-up Furniture Books
Mariko Tsujimoto Makes Household Items Jump from the Pages
Cola Cardboard Displays
The 'Give It Back Rack' is Part of the Brand's Big Green Initiative
Clever Can Concealers
These Hide-a-Beer Sleeves Keep Your Outdoor Booze a Secret
Chill-Revealing Beer Cans
This Heineken Beer Can Design Looks Cracked When It's Cold
WiFi-Providing Trees
The Sologic eTree Offers WiFi and Phone Charging
Animal Underground Commuters
Sky Atlantic Put a Polar Bear on the Subway to Promote a New TV Show
Web Shopping Drop Boxes
Click-and-Collect Stations Help to Make Amazon Delivery More Convenient
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
Historical Soccer LEGOs
This World Cup LEGO Series Recreates Famous Moments
Virtual Vino Pop-Ups
This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
Anime Pop-Up Shops
A Pop-Up Shop in Paris Opened to Promote Pokemon X and Y
Fantasy Feast Publicity Stunts
The Game of Thrones Pop-Up Will Serve a 3-Day Epic Banquet
Virtual Reality Airlines
Qantas and Samsung Collaborate to Offer Virtual Reality in the Air
Toilet Noise Blockers
You Can Disguise Your Toilet Activities with Toilet Sound Blockers
Fauna-Infused Fashion Ads
The Cara Delevingne x Mulberry Shoot Includes Cute Critters
Literal Poop Packages
The Cards Against Humanity Bullshit Product Mocks Consumerism
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
Romance-Reviving Digital Storytelling
The Chatsfield Changes the Way We Tell Stories Online
Buffer Zone Posters
Volkswagen's Posters Show Where It's Important to Keep a Safe Distance
Location-Based Communication Apps
Slight App is an Anonymous Chat Room Connecting People Nearby
Pop Up Dog Cafes
This Los Angeles Shop Features People-Friendly Shelter Dogs Up for Adoption
Inviting Umbrella Lights
Umbrella Here Indicates to Strangers You Would be Willing to Share
Travel Companion Apps
The Wander App Helps You Find a Travel Buddy for Shared Adventures
Self-Charging Cloud Tables
The Cloud Table by Studio Maks Lets You Leave Your Charger at Home
Pet-Feeding Recycling Bins
This Unique Pet Feeder Trades Recycled Items for Pet Food
Despicably Cute Colors
Pantone Reveals 'Minion Yellow,' Its First New Color in Three Years
Bottle Deposit Train Tickets
Plastic Recycling Could Get You a Free Transit Pass in Beijing
Airport Yoga Classes
The Helsinki Airport TravelLab Project Helps People Relax Pre-Flight
Parcel Pickup Lockers
Rakuten Lets Its Online Shoppers Pick Up Parcels from a Mall Collection Box
Minion Snack Packaging
Capri-Sun's Minion-Branded Juice and Snacks Playfully Include Pop Culture
Surreal Poolside Pop-Ups
The Shinebright Studio Showcases Creative Talent
Sensory Hardware Shops
This Home Depot Retail Display is an Interactive Decor Guide for Visitors
Despicably Adorable Mints
The Limited Edition Tic Tac Minions is Released to Celebrate the Movie
Luxe Pop-Up Boutiques
Chanel St. Tropez is a Temporary Retail Experience for Lovers of Luxury
Chilly Ice-Made Bars
The Minus5 Ice Bar is Made Entirely of Imported Canadian Ice
Alien Latte Art
These Clever Latte Designs are Inspired by the New Minions Movie
Experiential Pharmaceutical Ads
This Pop-Up Retail Display is Designed for the OPA
Nature-Incorporating Home Electronics
The Cybernetic Meadow Collection Has a Zen-Like Quality
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
Real World Social Initiatives
The Branch Out Movement Sends Out Bracelets and a Weekly Challenge
Stylish Pink Bicycle Storage
This Net-Style Bike Storage Design is Easy to Assemble
Canned Seafood Restaurants
The Tincan Restaurant Seeks to be the Best Provider of Tinned Seafood
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
Engaging Activity Shops
The Upper Canada Mall's New Pop-Up Retail Space Promotes Recreation
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
Sporty Street Art Cans
These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil
Water-Purifying Books
The Drinkable Book is an Educational Tool That Offers Clean Drinking Water
Micro-Sized Storage Services
Hoard is a Secure System for Sharing Keys and Other Small Items
Bartering Biomass Teahouses
The Methane Cafe is an Eco Cafe in Japan That Trades Trash for Tea
Fantasy World Cup Apps
The FIFA 14 by EA Sports App Lets You Build a World Cup Fantasy Team
Animated Film Fashion
The Minions Clothing Line Features Despicable Me Characters
Four-Legged Internet Providers
The ‘Dtec's' Dogs in T-Shirts Provide Free WiFi
Extravagant Alien Accessories
This Lavish Line of Minion Hats & Veils Will Cost Upwards of $800
Commuter Change-Collecting Initiatives
A Charity Social Experiment Helps the Poor Ride the Bus
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
Haunting Domestic Violence Ads
This World Cup Domestic Abuse PSA Will Chill You to the Bone
Free Internet Redistributors
This WiFi Hotspot Setup Startup Gives the Public Access At No Cost
All-Encompassing BBQ Books
This Brazilian Barbecue Bible Would Come in Handy for Upcoming Holidays
Inspirational Myth-Breaking Comics
'Something Terrible by Dean Trippe is a Powerful Story
Naturally Sweetened Sodas
Pepsi True is a Green Cola Drink That's Sweetened with Stevia
Virtual Reality Concerts
Visualise's 360-Degree Virtual Concert is Headlined by Kasabian
Canine Matchmaking Campaigns
The Puppy Love Pet Adoption Campaign Matches People to Loving Pets
Elegantly Preppy Captures
Client Magazine’s Oliver Editorials Celebrates Debonair Menswear Styling
Cereal Pop-Up Exhibits
Rachel Lee Hovnanian Challenges Digital Dependency with Sugary Cereals
Pop-Inspired Cheesy Snacks
Mountain Dew Cheetos Makes for a Strange Combination
Fashionable Insect Illustrations
Antonio Rodrigues Jr. Created a Designer-Clad Urban Bugs Lookbook
World Cup Biting Spoofs
This Parody Mixes the World Cup Luis Suarez Bite with Charlie Bit Me
Burger Bike Bells
This Cute and Useful Bicycle Bell is Shaped Like a Classic Burger
Celebrity Bookshelf Infogrpahics
This Infographic Lists the Favorite Books of Famous Faces
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
Pop Bottle Proposals
Donnie McGilvray Asked His Wife to Marry Him Using Coca-Cola Bottles
Exuberant Soccer Fan Ensembles
Vogue Counts Down the Best and Most Outrageous in World Cup Style
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
Social Flight Apps
The Quicklet Air Travel App Now Lets You Facebook Creep Fellow Passengers
Live Broadcast Apps
Liveguide Compiles a Comprehensive Live Stream Schedule of Internet Content
Controversially Heartful Ads
These Adidas World Cup 2014 Ads Feature Players with a Lot of Heart
Temporary Dreadlock Extensions
Free People's Dreadlock Extensions Channel Kyle Beckerman's Hair
Animal Adoption Advertising
Ikea Promotes Dog Adoption With Cut-Out Displays in Store Showrooms
Digitized Sportswear Catalogs
The LACOSTE LT12 Collection is Unveiled in an Interactive Lookbook
Recycled Cardboard Pavilions
The World Cup Pavilion in Tokyo was Made by Shigeru Ban Architects
Opulent Sartorial Boutiques
The Prada Piazza San Moise Store Embodies Luxury and Heritage
Westen Nomad Editorials
Missy Rayder Stars in the Harper's Bazaar Russia July 2014 Cover Story
Tactile Electronic Cases
BioElectric by Jeongwong Ji Explores Slow-Production Designs
Outsourced Messaging Apps
Miranda July's Somebody App Lets a Stranger Deliver Bad News for You
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
Free Internet Apps (UPDATE)
Facebook's Internet.org is Improving African Internet Access in Kenya
DIY Perfume Purses
This Fragrance Tote is a Fun Fashion Project to Try Out at Home
Minimalist Military Menswear
The Calvin Klein Collection Spring/Summer 2015 Show Exudes Power
Chilling Soccer Vests
The adiPower Pre-Cooling World Cup Vest Keeps Players Cool and Comfortable
Wireless Cellular Car Openers
The Viper Smartkey Lets You Open and Lock Your Car Without Effort
Nautical-Inspired Health Centers
Vim Health Center is Based on Luxury Yachts
Artistic Internet-Supporting Tees
Tumblr's Net Neutrality T-Shirt Line Features Different Artists
Alien-Themed Weddings
This Blockbuster Wedding Incorporated Minion Decorations and Colors
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
Anime Book Title Spoofs
#PokemonBookTitles Shows Off Funny Book Covers Infused with Pokemon
Wi-Fi Word Game Locks
The 'Scrabble WiFi' Campaign Gave Out Internet to Skilled Word Constructors
WiFi-Connected Doormats
The SmartMat Sends You Alerts and Tweets When Someone Puts Pressure on It
Equality Publicity Stunts
The 'Diversity & Inclusion - Love Has No Labels' Ad Showcases Skeletons
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
Football Fanatic Clutches
This World Cup Clutches Capsule Collection Lets You Support Your Team
Destructive Soccer Ads
This Adidas World Cup Ad Shows Star Players Trashing David Beckham's House
Goosebump-Giving Headphone Ads
This Epic World Cup Ad Promotes Beats by Dre Headphones
WiFi-Enabled Mailboxes
The Mr. Postman Mailbox is App-Connected for Instant Alerts
Virtual Reality Yearbooks
The University of Tampa Uses a Virtual Yearbook to Spice Things Up
Emotional Pet Adoption Ads
This Ad for the 'Mayview Animal Home' WIll Tug at Your Heartstrings
Retro Glowing Gamer Soaps
This Video Game Soap Set is Germ-Killing Fun
Lava-Based BBQs
Bompas & Parr Creative Studio Cook Steaks with Molten Lava
Showpiece Soccer Balls
The Brazuca Final Rio Ball Will Be Used in the 2014 World Cup Final
Free Internet Radio Services
Rdio's Radio Streaming is Reaching 24 New Countries Thanks to Digicel
Personal Burn Books
The Burn Book Journal Lets You Play with Fire
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Swipe-Identifying Phone Lockers
The LatentGesture App Works Behind the Scenes to Keep Phones Safe
Revamped Asian Bookstores
This Page One Bookstore in Hong Kong Features Experiential Spaces
Conversational Social Movements
Through Free Conversation FreeConvo Hopes to Build Communities
Canine Adoption Apps
The BarkBuddy App Helps Find Puppies New Homes
Villainous Cartoon Cakes
Elise Strachan's Minion Twinkies are Despicably Delicious and Adorable
Portable People-Connecting Playgrounds
Building the Instant Playground Instigates Interaction
Romantic Adoption Apps
The AllPaws Pet Adoption App is Inspired by How Mobile Dating Works
WiFi-Expanding Drones
This WiFi Drone Will Improve Communications in Disaster-Struck Areas
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
Convenient Smart Key Locks
The OKIDOKEYS are App-Controlled Key Cards That Unlock Your Doors
Personalized Sporting Event Apps
The ESPN FC Soccer World Cup App Lets You Customize Alerts
Futuristic Travel Stunts
The S7 Airlines Campaign Granted Free Trips Using Brainwave Headset
Pet Matchmaking Services
The Dog Matchmaker Helps Connect You With Eligible Pets
Trailblazing Soccer Gloves
Adidas’ Predator Zone Gloves Will Be Worn by Top World Cup Goalkeepers
Seamless Connectivity Systems
The Pylon System Offers a Safe Wireless Experience
Multifaceted Magnetic Hooks
The COG Hook Uses Magnets to Stick to Any Metallic Surface