As the summer finally gets into full swing, the July 2021 sports trends underscore the biggest innovation in the space.
To help recreate the traditional stadium experience in light of the recent cancellations, Subway is bringing authentic stadium experiences to the homes of fans. One pair of England football fans will get a DIY stadium from Subway and football legend Chris Kamara that can be set up in their backyards.
For those looking to experience more action at home, Natural Light Beer is attempting to break a world record water slide. The beer brand is creating a 2,021-foot plastic water slide on July 1st to bring the Guinness World Record title for longest slip and slide back to America. One lucky fan will be the first to test out the slide and also win a year's worth of Natty Light beer.
Top 30 Sports Trends in July
From Folding Workstation Treadmills to Aerial Workout-Tracking Drones:
Grace Mahas — Jul 18, 2021 — Lifestyle
30
Furniture-Inspired Home Gyms
The Conceptual 'Stoyka' Complete Home Gym Hides in Plain Sight
29
Aerial Workout-Tracking Drones
The 'AirBuddy' Conceptual Drone Offers Athletic Insight
28
Powerful High-Performance Racing Drones
The Airspeeder Mk3 Paves the Way for a New Form of Racing
27
Folding Workstation Treadmills
The Versa Desk Ultra Slim Foldable Treadmill is Compact
26
One-Pound Workout Weights
Bala's Bangle Classic 1 Lb Weights are Aesthetically Pleasing
25
Waist-Supporting Smart Belts
The BIND.CO is Designed to Automatically Adjust Pressure on the User
24
Sustainable Stylish Biker Shorts
Aura7 Activewear’s Nova Biker Short is Sexy and Adjustable
23
Customizable Resistance Workout Kits
The 5.11 PT-R Weight Kit is Ideal for Total Workouts
22
Gummy Bear-Inspired Sneakers
The Puma x Haribo Sneakers Contain Sweet Hidden Details
21
Tech-Enhanced Sailing Jackets
The AETRAL 878 Sailing Jacket Boasts an Embedded Foldable Screen
20
Breathably Waterproof Trail Shoes
These Hiking Shoes Offer Rugged Comfort In the Great Outdoors
19
Pride-Honoring Athletic Collections
The Under Armour 2021 Pride Capsule is Designed by Unified
18
Flattering Sports Tops
Aura7 Activewear combines function & aesthetic in the malibu top
17
Backyard Stadium Experiences
Subway Brought the Stadium Experience to Fans' Gardens
16
Real-Time Runner Training Devices
The iKinesis Wearable Running Coach Offers Impressive Feedback
15
Neoprene-Covered Workout Weights
The Epic Fitness 150-Pound Neoprene Dumbbell Set is Stylish
14
Optimized Golf Swing Trainers
The GolfPal Sling Shot PRO Provides Ample Feedback
13
Summer-Ready Training Programs
Inner Dimension’s Body and Mind Training is Eclectic and Rewarding
12
Sand-Free Athletic Training Bags
The Wreck Bag XT Comes Pre-Filled with 50-Pounds of Weight
11
Brazilian Jiu-Jitsu-Themed Apparel
PORTER and SHOYOROLL Launches a Small Set of Apparel
10
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
9
Sun-Protective Athleisure Collections
The Baseline Collection Has Integrated UV Ray Protection
8
Beer-Branded Water Slides
Natural Light Beer is Attempting To Create a World Record Water Slide
7
Hockey Trophy Beers
The Molson Canadian Stanley Cup Batch Passed Through the Bowl of the Cup
6
Detachable Gripped Functional Dumbbells
The Pocket Dumb is a Functional Grip for Resistant Bands
5
Sporty Eco-Friendly Wetsuits
The 'Galapagos' Sustainable Wetsuit Offers Lightweight Warmth
4
Energy Drink Sports League Partnerships
C4 Energy Joins Forces with Austin FC for New Launches
3
Deodorant-Branded Golf Initiatives
Gillette Deodorant Debuted the '72 Club' for Golfers
2
Karate-Branded Beer Campaigns
Natural Light Beer Teams with Karate Combat for its Season 3 Launch
1
Fitness-Focused Motion-Tracking Carpets
The MIT-Engineered Intelligent Carpet Tracks Workouts
Related Ideas
Exclusive Energy Drink Installations
Red Bull Debuts 'Red Bull Mirage' at Coachella
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Multiplayer Mobile Game Updates
Subway Surfers is Getting a Competitive Multiplayer Mode
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
Immersive Upscale Dining Concepts
The Playbook Commons Merges Culinary Arts with Sports
Elevated Kitchen Appliance Collections
SMEG Launches New Kitchen Appliances for the Summer Season
Tropical Music Events
Kona Big Wave x Spotify AUX Hosted Their First Soundwave Session
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Apologetic Beer Initiatives
Coors Light Debuts a Creative Marketing Initiative — Obstructed Brews
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Professional Grade Pickleball Courts
CityPickle Opens Flagship Location in Times Square
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Festival-Ready Electrolyte Beverage Activations
The Electrolit Campground 5K Debuts at Coachella
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Island-Style Lager Activations
Kona Big Wave Partners with Spotify for Summer-Forward Experiences
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Family-Friendly Bike-Themed Events
Flatbike is Hosting a Kirkland Family Fun Day on June 7
Vertical Pizza Boxes
Pizza Hut UK Paraded a First-of-Its-Kind Pizza Box on the Streets of London
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Air-Conditioned Futuristic Uniforms
The NTT Pavilion Uniforms are Designed by Anrealage
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Glow-in-the-Dark Energy Shots
5-hour Energy Glow Motion Glows Under Black Light
Indoor Golf Simulator Lounges
GolfSuites is Making a Strategic Pivot to Indoor Simulation
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Sports Drink-Inspired Vodka Drinks
Stateside Brands Debuts a New Vodka-Based Beverage — Super Lyte
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Ultra-Heavy Billboard Activations
GymNation Boasts the World's Heaviest Billboard, Located in UAE
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
Experiential Wellness-Focused Pop-Ups
while on earth™ Partnered with Athletic Brewing Company
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Turfed Treadmill Campaigns
Natural Light Introduced the 'Treadmower' for Immersive Mowing
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Dating App Running Clubs
The Tinder Solemates Challenge Sparks Connections in the Strava Community
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
European Fitness Pop-Ups
Nordic Strong Enters the US with a Summer Pop-Up and a Flagship Location
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Limited-Time Protein Promotions
Subway Launches the Meteor Deal Featuring Protein Picks
Tennis-Themed Pop-Up Bars
Grey Goose's Last Serve Bar Brings a Signature Serve to Commuters
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Interactive Superhero-Branded Golf Experiences
Topgolf Taps 'The Fantastic Four: First Steps'
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Inflatable Olympic Jacket Designs
The Nike Therma-FIT Air Milano Jacket Inflates in 15-Seconds
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Mechanical Pickle Rides
Picklesburgh is Debuting a First-of-Its-Kind Ride for Its 10th Anniversary
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Tennis-Themed Cafe Refreshments
The Lavazza Wimbledon Promotion is Taking Place at its Flagship
Can Clip Gadgets
Draft Top Transforms Camp-Side Sipping with Lightweight Innovation
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Game-Based Fitness Experiences
Ergatta Has Significantly Broadened Its Collaboration with iFIT
Cinematic Golf Pop-Ups
Subway's Happy Place is an Interactive Experience for Happy Gilmore Fans
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Cricket-Focused Sports Stadiums
The LandTek Group is Developing a Stadium for Major League Cricket
Urban Runner Hubs
Seoul's Runner's Bases Add Value to Unused Subway Spaces
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Soccer-Focused Tech Campaigns
Hisense Has Launched Its Own the Moment Campaign for FIFA 2025
Meteor Shower Sandwich Promotions
The Subway Meatier Shower Promotion Doubles Up Sandwich Meat
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Ice-Powered Fitness Classes
The Coolest Class in Dubai by GymNation Helps People Beat the Heat
Artfully Designed Sports Bars
Amanda Pinatih and Gabriel Fontana Design the Sidelined Bar
Colorful Poolside Art Inflatables
The Cdm30 Lounger Turns Kinetic Art into a Bold Summer Float
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Soccer-Themed Cruise Experiences
Princess Cruises Will Deliver the 2026 FIFA World Cup Coverage
Football-Themed Drink Carriers
The Stanley 1913 x Arsenal Collection Features Four Pieces
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Record-Breaking Skate Megaramps
Red Bull's 'Building Drop' Turns Brazilian High-Rise into Ramp
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Soccer-Themed Grocer Tote Bags
These Trader Joe’s Tote Bags are Being Given Away in San Francisco
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Zero-Sugar Hydration Mixes
EirLyte Introduces a New Zero-Sugar Drink for Wellness Enthusiasts
Outdoor Cooking Experiences
Ninja x David Beckham Showcase the 'FlexFlame' at Inter Miami Tailgate
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Limited-Edition Foosball Tables
Afternoon Light Joins Hebru Brantlet and RS Barcelona on a Design
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Summer-Forward Juice Sponsorships
Ocean Spray Becomes the 'Official Juice Sponsor' of Leagues Cup
Comprehensive Trail Running Platforms
Marathon Sports' Recent Acquisition Assist Its Goals
Record-Breaking Community Hikes
Kathmandu Canada Debuts with Guinness World Record Hiking Attempt
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics