As the summer finally gets into full swing, the July 2021 sports trends underscore the biggest innovation in the space.
To help recreate the traditional stadium experience in light of the recent cancellations, Subway is bringing authentic stadium experiences to the homes of fans. One pair of England football fans will get a DIY stadium from Subway and football legend Chris Kamara that can be set up in their backyards.
For those looking to experience more action at home, Natural Light Beer is attempting to break a world record water slide. The beer brand is creating a 2,021-foot plastic water slide on July 1st to bring the Guinness World Record title for longest slip and slide back to America. One lucky fan will be the first to test out the slide and also win a year's worth of Natty Light beer.
Top 30 Sports Trends in July
From Folding Workstation Treadmills to Aerial Workout-Tracking Drones:
Grace Mahas — Jul 18, 2021 — Lifestyle
30
Furniture-Inspired Home Gyms
The Conceptual 'Stoyka' Complete Home Gym Hides in Plain Sight
29
Aerial Workout-Tracking Drones
The 'AirBuddy' Conceptual Drone Offers Athletic Insight
28
Powerful High-Performance Racing Drones
The Airspeeder Mk3 Paves the Way for a New Form of Racing
27
Folding Workstation Treadmills
The Versa Desk Ultra Slim Foldable Treadmill is Compact
26
One-Pound Workout Weights
Bala's Bangle Classic 1 Lb Weights are Aesthetically Pleasing
25
Waist-Supporting Smart Belts
The BIND.CO is Designed to Automatically Adjust Pressure on the User
24
Sustainable Stylish Biker Shorts
Aura7 Activewear’s Nova Biker Short is Sexy and Adjustable
23
Customizable Resistance Workout Kits
The 5.11 PT-R Weight Kit is Ideal for Total Workouts
22
Gummy Bear-Inspired Sneakers
The Puma x Haribo Sneakers Contain Sweet Hidden Details
21
Tech-Enhanced Sailing Jackets
The AETRAL 878 Sailing Jacket Boasts an Embedded Foldable Screen
20
Breathably Waterproof Trail Shoes
These Hiking Shoes Offer Rugged Comfort In the Great Outdoors
19
Pride-Honoring Athletic Collections
The Under Armour 2021 Pride Capsule is Designed by Unified
18
Flattering Sports Tops
Aura7 Activewear combines function & aesthetic in the malibu top
17
Backyard Stadium Experiences
Subway Brought the Stadium Experience to Fans' Gardens
16
Real-Time Runner Training Devices
The iKinesis Wearable Running Coach Offers Impressive Feedback
15
Neoprene-Covered Workout Weights
The Epic Fitness 150-Pound Neoprene Dumbbell Set is Stylish
14
Optimized Golf Swing Trainers
The GolfPal Sling Shot PRO Provides Ample Feedback
13
Summer-Ready Training Programs
Inner Dimension’s Body and Mind Training is Eclectic and Rewarding
12
Sand-Free Athletic Training Bags
The Wreck Bag XT Comes Pre-Filled with 50-Pounds of Weight
11
Brazilian Jiu-Jitsu-Themed Apparel
PORTER and SHOYOROLL Launches a Small Set of Apparel
10
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
9
Sun-Protective Athleisure Collections
The Baseline Collection Has Integrated UV Ray Protection
8
Beer-Branded Water Slides
Natural Light Beer is Attempting To Create a World Record Water Slide
7
Hockey Trophy Beers
The Molson Canadian Stanley Cup Batch Passed Through the Bowl of the Cup
6
Detachable Gripped Functional Dumbbells
The Pocket Dumb is a Functional Grip for Resistant Bands
5
Sporty Eco-Friendly Wetsuits
The 'Galapagos' Sustainable Wetsuit Offers Lightweight Warmth
4
Energy Drink Sports League Partnerships
C4 Energy Joins Forces with Austin FC for New Launches
3
Deodorant-Branded Golf Initiatives
Gillette Deodorant Debuted the '72 Club' for Golfers
2
Karate-Branded Beer Campaigns
Natural Light Beer Teams with Karate Combat for its Season 3 Launch
1
Fitness-Focused Motion-Tracking Carpets
The MIT-Engineered Intelligent Carpet Tracks Workouts
Related Ideas
Hockey Fan-Targeted Beers
The Big Deal Brewing Original Golden Ale is Coming This Hockey Season
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Beer-Cooling Billboards
This Heineken Billboard Chills Beer with Solar Energy
Water-Bound Floating Basketball Arenas
Lake Bled is the Base of the new Nike Basketball Court
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
Seltzer Happy Hour Giveaways
White Claw Debuted the 134 Happy Hours Program to Ease Back to Office
Immersive Virtual Marathons
Peloton Created a Visual NYC Marathon Experience for the Peloton Tread
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sunset-Inspired Tequila Drinks
TSL: Launching Signature Ready-to-Drink Cocktails
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Inaugural Research-Backed Footwear
The Tracksmith Eliot Runner is the Brand's First Shoe
Branded Snack-Themed Giveaways
Yasso Introduces the Snack-It Racket for National Snack Day
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Co-Branded Vintage Baseball Apparel
Ebbets Field Drops a New LTO Clothing Line for MLB Opening Day
Collaborative Heritage Footwear Series
Serigio Tacchini Launches the SS24 Livello Rosso Collection
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Nostalgic Citrus Seltzers
Truly Orange Slices Pays Tribute to a Favorite Soccer Player Snack
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Pub-Collaborative Football Kits
The Mo Chara Pub Joins New Balance on a Football Kit
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
Fun-Filled Inflatable Boards
The 'Adventure Board' is Designed For Versatile Outdoor Enjoyment
Relaxed-Fit Fall Menswear
Adsum's Fall 2022 Collection Draws From Workwear Styles
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Football-Themed Retro Jerseys
Umbro Releases the Nations Collection of Sporty Goods
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Gamified Tennis Metaverses
Race to Wimbledon is a Fast-Paced Game on Fortnite
Inflatable Dome Fashion Shows
Alexander McQueen Debuts Its Spring/summer Line in This Dome
Otherworldly Sports Stadium Designs
MAD Architects Design a Striking Stadium in Quzhou, China
Beer-Infused Pizza Sauces
Home Run Inn Partnered with Wrigley Field on a Beer Pizza
Seamless Concession Platforms
Zippin Walk-Up Transforms Traditional Concession Stand Experiences
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
AI-Created Romance Books
Smoothie King Co-Authored a Book with ChatGPT to Market Summer Smoothies
Open-Air Summer Workstations
The Flipz On Summer Chair Supplies Shade and Supports Snacking
Collaborative Cottage Chairs
Sue Bird and Corona Collaborated on the “Finer Recliner”
Elevated Slides Designs
Havaianas Launches Its Spring/Summer 2023 Line and the Designs Look Comfy
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Massive Record-Breaking Pizzas
Pizza Hut & Airrack Broke the Record for the World's Largest Pizza
Zero-Gravity Hard Seltzer Bars
The Truly Zero Gravity Bar is Opening on a Training Aircraft
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Tech Sports Advertising Networks
Apple and MLS Join Forces to Launch an Advertising Network
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Baseball-Themed Ice Creams
Turkey Hill Graham Slam Returns, a Long-time Fan-Favorite Flavor
Complimentary Sandwich Campaigns
This Subway National Sandwich Day Promotion Rewards Air Travelers
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Data-Driven Exercise Boards
Feier's Smart Somatosensory Slide Board Simulates Real Skiing Training
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Couch-Free Lifestyle Challenges
RXBAR's Bar the Couch Pledge Invites People to Get Moving in 2024
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Esports Sandwich Sponsors
100 Thieves Introduces a Subway Partnership for the LCS Summer Split
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Cafe-Based Watch Parties
SideQuest to Host its Own League of Legends Worlds Watch Parties
3D-Printed Sports Balls
Wilson Sports Goods Co. Launches the Wilson Airless Gen1™
Baseball Star-Inspired Sandwiches
Subway Adds the Grand Salami by Derek Jeter to Its Digital Menu
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Wearable Performance Trackers
The Cityplay Tracker Helps with Improving Overall Technical Skills
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
Beer-Branded Basketball Experiences
Coors Light Launches Draught Draft with a Raptors Experience
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Expansive Pickleball Stadiums
The World's First Pickleball Stadium Will Open in South Florida
Paddle Spot-Inspired Sandwiches
Subway Created the New Pickleball Club Sandwich with Andy Roddick
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
Jamaica-Honoring Sporty Collections
Wales Bonner and adidas Launch Land of Wood and Water
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Premium Pickle Offerings
Subway is Celebrating National Pickle Day with Premium Pickles
Connected Training Baseballs
The Playfinity Backyard League Smart Gaming Baseball is App-Enabled
On-Field Makeover Stations
The Cheez-It Flexin' Section is a Unique Barbershop for Fans
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Slider Ski Resort Giveaways
King’s Hawaiian Launches New 'On A Roll' Campaign Across Canada
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Record-Breaking Pickle Parties
Pickle Juice is Sponsoring the World's Largest Pickle Party
Streamlined Swiss Sports Apps
Swiss TV Provider Sunrise Launches a New Sports App Called MySports
Cooling Hand-Made Scarves
Coors Light Creates Soccer Scarf to Keep Heated Fans Chill
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Branded Math Challenges
Subway® Canada's Math Challenge Helps Basketball Fans Win Big
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Christmas-Themed Sandwich Ranges
The Urban Eat Festive Range Includes Three New Products
Premium QSR Deli Sandwiches
Subway Introduces the New 'Deli Heroes' Sub Collection
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign