The summer season has everyone enjoying the sunny outdoor weather and partaking in activities for exercise, which spotlights the July 2020 sports trends. Due to COVID-19 earlier this year, many found ways to stay active indoors, but as the world slowly transitions back to normal, consumers are adopting a new normal to stay safe without disrupting their routines.
Under Armour's UA SPORTSMASK incorporates an Iso-Chill technology that enhances breathing with better air control while wicking moisture and sweat. This allows consumers to partake in activities and sports with an added layer of health safety. Another concept this month is by Ramp Shot, an outdoor game that helps develop motor skills. It can host three to four players and is portable to be enjoyed in any outdoor environment.
Top 40 Sports Trends in July
39
Workout-Friendly Face Masks
The Under Armour UA SPORTSMASK Has Iso-Chill Technology
38
Water-Filled Workout Weights
The 'Tidal Tank' Water-Filled Kettle Bell Has an Unstable Design
37
Activity-Focused Face Masks
Founder Sport Group Launched the Performance Activity Mask for Sports
36
Muscle-Stimulating Workout Suits
The 'NANO.bic' Smart Training Suit Accelerates Workouts
35
Antimicrobial Fitness Accessories
Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses
34
Inflatable Two-Person Boogie Boards
The Tandem Boogie Inflatable Bodyboard is Highly Portable
33
At-Home Retail Fitness Brands
Walmart Entered into a Partnership for a GoZone Line of Products
32
Flippable Tire-Inspired Trainers
The Marpo Functional Tire Trainer Has a Dynamic Resistance Design
31
Deep Muscle Treatment Massagers
Theragun Liv Accelerates Full-Body Activation and Recovery
30
Easy Access Hydration Packs
The Thule Rail Hydration Hip Pack 4L Offers Ample Cyclist Support
29
Sporty Style-Conscious Smartwatches
The Garmin MARQ Golfer Smartwatch Offers 12 Days of Battery
28
TCM-Inspired Activewear
This Ghost Flower Collection Was Inspired by Chinese Medicine Teachings
27
Yoga-in-a-Dome Experiences
Imnts Debuted New Social Distancing-Friendly Outdoor Yoga Events
26
Tubular Resistance Trainers
The 'MOTR' Full-Body Resistance Trainer Can be Used in Eight Positions
25
Analytics-Powered Fitness Experiences
Trainerize and Withings Partner to Elevate Their Services
24
Natural Performance Powders
2before's Blackcurrant Powder Supports Sports Performance Improvement
23
Sustainable Tennis Ball Designs
Wilson Sporting Goods Created the Eco-Friendly Triniti Tennis Ball
22
Multi-Position Rowing Machines
The Teeter Power10 Rower Creates an Elliptical Workout Style
21
Short Game Golfing Trainers
The 'NEXShot Pro' Allows for Impromptu Training from Anywhere
20
Vibrant Sporty Sneaker Models
ASICS Launches New GEL-LYTE™ III to Celebrate 30th Anniversary
19
Interactive Augmented Reality Packaging
Pepsi Launches a Soccer-Inspired International Campaign
18
Outdoor Tossing Games
Ramp Shot Helps Players Develop Stronger Motor Skills
17
Florescent Yellow Sneakers
ROA's Daiquiri Mid Sneakers are Lightweight and Breathable for Summer
16
Interactive Gamified Sportsbooks
Soft2Bet Debuted Rabona—an Innovative Sportsbook That is Gamified
15
Indoor Curling Game Sets
Urban Outfitter's Curling Game Takes the Sport Home
14
Commemorative Football Releases
Wilson Sporting Goods and Others Created a Super Bowl Football
13
Surfer-Specific Timepieces
G-SHOCK's Watch for Surfers Shows High and Low Tide Times and Levels
12
Vibrant Retro Sneaker Relaunches
ASICS Re-Releases Its GEL-NANDI OG Sneaker 20 Years Later
11
Versatile Outdoor Sport Sets
This Kit Features Equipment for a Variety of Different Outdoor Sports
10
Fictitious Football Merchandising Deals
Dan Kats' Virtual 'Coach Duggs' Now Has a Merch Line
9
Data-Powered Sports Broadcasts
Stats Perform Partnered with wTVision on Sports Broadcasting
8
Portable Outdoor Volleyball Sets
Park & Sun's Sport Series Features the Volleyball Set
7
Virtual Cycling Tours
Professional Cyclists Will Be Competing in a Virtual Tour De France
6
Star-Studded Spin Workouts
Peloton & ESPN Hosted an All-Stars Ride Featuring Professional Athletes
5
Empowering Runners During a Pandemic
ASICS' Fiona Berwick Speaks to the #RunToFeel Initiative
4
Trail-Inspired Retro Sneakers
adidas' Response Hoverturf GF6100AM Sneakers are Inspired by 2000s
3
Bright Glowing Foam Footballs
Night Zone's Football Glows with its Lightband Technology
2
Outdoor Disc Game Sets
Poleish Sports LLC's Bottle Bash Game is Designed for the Outdoors
1
Patriotic City-Honoring Apparel
Peloton Launches a Patriotic Canada Day Collection of Apparel
Related Ideas
Collegiate Sneaker Campaigns
Under Armour Debuts the 'Sisterhood in Style' Campaign
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Retro-Cool Sunglasses Revivals
BluBlocker Shades Make a Return as Summer’s Must-Have Eyewear
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Spring Trail Running Collections
Arc'teryx Released Its Spring Mountain Run Collection
Color-Blocked Performance Capsules
Canada Goose Released Its Spring/Summer 2026 Snow Goose Capsule
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Summer Sneaker Colorways
The Igloo Air Jordans Bring a Fresh Look Just in Time for Summer
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Back-to-School Fashion Collections
UNIQLO Launches Weather-Ready Wardrobe Essentials for Students
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Sport-Friendly Sunscreens
The Island Sport Spritz Delivers Lightweight Sun Protection
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Customized Summer Essentials
FabFitFun x Vacation Inc. Collaborate for a Summer-Inspired Box
Functional Everyday Footwear
Under Armour Spotlights a Selection of Versatile Shoes
Performance Shorts Collections
Outdoor Research Offers a Range of Silhouettes for the Summer
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Functional Airy Apparel
UNIQLO’s AIRism Collection Features Anti-Odor Pieces
Indoor Golf Simulator Lounges
GolfSuites is Making a Strategic Pivot to Indoor Simulation
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Seasonal Utility Staples
The North Face Red Box Ss26 Collection Expands Its Graphic Seasonal Range
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Ultra-Chic Sporty Fashion Outfits
AKIRA's Game Day Outfits and Courtside Looks are to Die For
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Parachute-Inspired Performance Apparel Capsules
Oakley Has Introduced the Latitude SS26 Collection
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
Performance-Ready Technical Fashion
Goldwin 0 Introduces its Latest SS25 Performance Range
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Soccer-Themed Cooling Device Campaigns
Aecooly Spotlights Two Portable Cooling Devices
Redefined Women's Sportswear
Under Armour Launched the 'Women’s Courtside Collection'
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Outdoor Apparel Capsules
Supreme x Marmot Fall 2025 Pairs Technical Outerwear with Streetwear Art
Vibrant Blue-Toned Performance Capsules
Under Armour x Mansory Drop the ‘Tropical Tide’ Collection
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Summer-Ready Utilitarian Fashion
HH-118389225 Presents its New Collection for SS26
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Slick High-Performance Technical Apparel
Outdoor Research Calls Attention to Its Fall 2026 Capsule
Outdoor Lifestyle-Focused Gear Capsules
REI Co-Op Unveils Its Spring 2026 Line of Gear and Apparel
PE Kit Concepts
ASICS' Undropped Kit Was Developed to Keep Girls in Sports
Winter SPF Campaigns
Golfer Justin Thomas Unites with WearSPF to Promote Winter Sun Protection
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Modern Urban Living Outwear
Moose Knuckles Has Unveiled Its Spring/Summer 2026 Collection
Collaborative Street-Ready Footwear
Under Armour Debuts the 'UA Halo Racer' with Tini Stoessel
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Lensless Protective Eyewear Designs
Kitchen Blockers Partners with DUPR to Enhance Safety
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Performance-Driven Winter Sport Lines
Oakley's Team Collection is Sleek, Comfy, and Functional
Outdoor-Focused Performance Collections
BlackStrap is a Go-To Brand for Outdoor Enthusiasts
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Adaptive Outdoor Capsules
The Oakley Latitude SS26 Blends Parachute Tech with Urban Wear
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Technical Running Apparel Collections
Ciele Athletics Calls Attention to Its Icon Collection
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Outdoor Performance Footwear Capsules
Merrell 1TRL AW25 Blends Trail Function with Seasonal Style
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Customizable Tanning Pools
SLOOSH Launched a Mix-and-Match Inflatable Tanning Pool Collection
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Summer Stock Apparel
Nike Nocta Cardinal Stock Collection Unveils Tonal Essentials
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Next-Gen Athletic Shoes
Under Armour Introduces the Second Iteration of UA ECHO Footwear
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Bandana-Inspired Collaborative Shoes
atmos Joins New Balance on the Bāṅdhnū 1000 Sneaker Model
Smart Olympic Jackets
Nike Team Usa Smart Olympic Jacket is a Wearable Digitalized Outer Layer
Trail Running Capsules
Mental Athletic × Salomon Launch Driftform Collection of Performance Design
Holiday-Themed Sleepwear Sets
Erne + Ace Debuts Two Festive Sleepwear Sets, Inspired by Pickleball
Multi-Use Performance Sport Shorts
Proof Launched Its Versatile Everyday Training Short
Wellness-Focused Summer Offerings
Shangri-La Toronto Introduced its 'Summer in Motion' Experience
Sportswear Capsule Collection
Champion x Undercover Ss26 Capsule Highlights Performance Basics
Performance-Driven Pickleball Paddle Designs
JOOLA Debuts a New Line of Pickleball Equipment
Retro Streetwear Capsules
The Wind and Sea Space Jam 30th Anniversary Collection Boasts Sportswear
Timeless Relaxed Sportswear Capsules
Elite Eleven Spotlights Its Comfortable Airweave Collection
Dynamic Pro-Ballplayer Partnerships
Under Armour Signs Savannah Bananas to its Athlete Roster
Outdoor-Inspired Clothing
Hiking Patrol's a Sense of Ease Collection Offers Functional Pieces
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Retro Silhouette Jackets
Under Armour Embraces Fall with its 80s Style Windbreakers
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Summer-Ready Premium Fashion
Standard Issue Presents Its California Summer Collection
Quick-Drying Summer T-Shirts
UNIQLO Redefines the Classic Tee for Summer Wardrobes
Weatherized Collaborative Collections
The North Face and UNDERCOVER Drop the SOUKUU Collaboration
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Sun-Protecting Cooling Apparel Lines
MISSION ® Emphasizes Heat Management and Sun Protection
Nationwide Spring-Reset Wellness Challenges
Perspire Sauna Studio Ran the Spring Reset Challenges
Spring Technical Apparel
A-Cold-Wall* Unveils Its Spring/summer 2026 Lookbook
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Technical Sports Capsules
The White Mountaineering Umbro Capsule Returns for a Third Joint Drop
Comprehensive Performance-Driven Golf Capsules
PUMA GOLF Joins Forces With Reigning Champ
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Technical Sportswear Capsule
The UACTP x Nike Collection Combines Utility with Layered Silhouettes
Iridescent Performance Gear
Oakley AURA Collection Drops Dual-Color Shift Winter Sports Apparel
Rugged Sports Lifestyle-Inspired Capsules
Carhartt Partners with '47 a Collection for Sports Fans
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Urban Modern Golf Collections
HEAD Golf SS26 Brings Style to On-The-Go City Golfers
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Athlete-Curated Outdoor Winter Collections
Outdoor Research Partners with Zoe Atkin
Coastal-Inspired Fashion Collections
U.S. Polo Assn. Debuts Its Sporty Spring/Summer Collection
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign
Technical Outdoor Apparel
NEIGHBORHOOD SS26 Outdoor Collection Introduces Active Series
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Urban Activewear Activations
The Merrell Get Outside Activation Took Over Union Square