The summer season has everyone enjoying the sunny outdoor weather and partaking in activities for exercise, which spotlights the July 2020 sports trends. Due to COVID-19 earlier this year, many found ways to stay active indoors, but as the world slowly transitions back to normal, consumers are adopting a new normal to stay safe without disrupting their routines.
Under Armour's UA SPORTSMASK incorporates an Iso-Chill technology that enhances breathing with better air control while wicking moisture and sweat. This allows consumers to partake in activities and sports with an added layer of health safety. Another concept this month is by Ramp Shot, an outdoor game that helps develop motor skills. It can host three to four players and is portable to be enjoyed in any outdoor environment.
Top 40 Sports Trends in July
39
Workout-Friendly Face Masks
The Under Armour UA SPORTSMASK Has Iso-Chill Technology
38
Water-Filled Workout Weights
The 'Tidal Tank' Water-Filled Kettle Bell Has an Unstable Design
37
Activity-Focused Face Masks
Founder Sport Group Launched the Performance Activity Mask for Sports
36
Muscle-Stimulating Workout Suits
The 'NANO.bic' Smart Training Suit Accelerates Workouts
35
Antimicrobial Fitness Accessories
Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses
34
Inflatable Two-Person Boogie Boards
The Tandem Boogie Inflatable Bodyboard is Highly Portable
33
At-Home Retail Fitness Brands
Walmart Entered into a Partnership for a GoZone Line of Products
32
Flippable Tire-Inspired Trainers
The Marpo Functional Tire Trainer Has a Dynamic Resistance Design
31
Deep Muscle Treatment Massagers
Theragun Liv Accelerates Full-Body Activation and Recovery
30
Easy Access Hydration Packs
The Thule Rail Hydration Hip Pack 4L Offers Ample Cyclist Support
29
Sporty Style-Conscious Smartwatches
The Garmin MARQ Golfer Smartwatch Offers 12 Days of Battery
28
TCM-Inspired Activewear
This Ghost Flower Collection Was Inspired by Chinese Medicine Teachings
27
Yoga-in-a-Dome Experiences
Imnts Debuted New Social Distancing-Friendly Outdoor Yoga Events
26
Tubular Resistance Trainers
The 'MOTR' Full-Body Resistance Trainer Can be Used in Eight Positions
25
Analytics-Powered Fitness Experiences
Trainerize and Withings Partner to Elevate Their Services
24
Natural Performance Powders
2before's Blackcurrant Powder Supports Sports Performance Improvement
23
Sustainable Tennis Ball Designs
Wilson Sporting Goods Created the Eco-Friendly Triniti Tennis Ball
22
Multi-Position Rowing Machines
The Teeter Power10 Rower Creates an Elliptical Workout Style
21
Short Game Golfing Trainers
The 'NEXShot Pro' Allows for Impromptu Training from Anywhere
20
Vibrant Sporty Sneaker Models
ASICS Launches New GEL-LYTE™ III to Celebrate 30th Anniversary
19
Interactive Augmented Reality Packaging
Pepsi Launches a Soccer-Inspired International Campaign
18
Outdoor Tossing Games
Ramp Shot Helps Players Develop Stronger Motor Skills
17
Florescent Yellow Sneakers
ROA's Daiquiri Mid Sneakers are Lightweight and Breathable for Summer
16
Interactive Gamified Sportsbooks
Soft2Bet Debuted Rabona—an Innovative Sportsbook That is Gamified
15
Indoor Curling Game Sets
Urban Outfitter's Curling Game Takes the Sport Home
14
Commemorative Football Releases
Wilson Sporting Goods and Others Created a Super Bowl Football
13
Surfer-Specific Timepieces
G-SHOCK's Watch for Surfers Shows High and Low Tide Times and Levels
12
Vibrant Retro Sneaker Relaunches
ASICS Re-Releases Its GEL-NANDI OG Sneaker 20 Years Later
11
Versatile Outdoor Sport Sets
This Kit Features Equipment for a Variety of Different Outdoor Sports
10
Fictitious Football Merchandising Deals
Dan Kats' Virtual 'Coach Duggs' Now Has a Merch Line
9
Data-Powered Sports Broadcasts
Stats Perform Partnered with wTVision on Sports Broadcasting
8
Portable Outdoor Volleyball Sets
Park & Sun's Sport Series Features the Volleyball Set
7
Virtual Cycling Tours
Professional Cyclists Will Be Competing in a Virtual Tour De France
6
Star-Studded Spin Workouts
Peloton & ESPN Hosted an All-Stars Ride Featuring Professional Athletes
5
Empowering Runners During a Pandemic
ASICS' Fiona Berwick Speaks to the #RunToFeel Initiative
4
Trail-Inspired Retro Sneakers
adidas' Response Hoverturf GF6100AM Sneakers are Inspired by 2000s
3
Bright Glowing Foam Footballs
Night Zone's Football Glows with its Lightband Technology
2
Outdoor Disc Game Sets
Poleish Sports LLC's Bottle Bash Game is Designed for the Outdoors
1
Patriotic City-Honoring Apparel
Peloton Launches a Patriotic Canada Day Collection of Apparel
Related Ideas
Sportswear Innovation Summits
On Unveiled Its Run On Clouds Brand Identity in Paris
Retro-Cool Sunglasses Revivals
BluBlocker Shades Make a Return as Summer’s Must-Have Eyewear
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Spring Trail Running Collections
Arc'teryx Released Its Spring Mountain Run Collection
Color-Blocked Performance Capsules
Canada Goose Released Its Spring/Summer 2026 Snow Goose Capsule
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Soccer-Inspired Apparel
AMIRI Tournament Collection Includes Jerseys, Shorts, and Accessories
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Back-to-School Fashion Collections
UNIQLO Launches Weather-Ready Wardrobe Essentials for Students
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Indoor Golf Simulator Lounges
GolfSuites is Making a Strategic Pivot to Indoor Simulation
Summer-Forward Tech Accessories
'CASETiFY Resort: Hot and Unbothered' Embraces Coordination
Seasonal Utility Staples
The North Face Red Box Ss26 Collection Expands Its Graphic Seasonal Range
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Athlete-Launched Men's Personal Care
ONSIDE Was Launched by Jayson Tatum and Collaborators
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Ultra-Chic Sporty Fashion Outfits
AKIRA's Game Day Outfits and Courtside Looks are to Die For
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Parachute-Inspired Performance Apparel Capsules
Oakley Has Introduced the Latitude SS26 Collection
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
Event-Ready Travel Kits
UGREEN Bundles Tracking and Charging Tools for Sports Fans
Outdoor-Inspired Summer Apparel
Canada Goose Debuts its 'SS26 Summer Mainline' Collection
Performance-Ready Technical Fashion
Goldwin 0 Introduces its Latest SS25 Performance Range
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Soccer-Themed Digital Watch Faces
The HUAWEI Watch Faces for Summer are Playful
Ripple Swim Capsules
The Speedo x BEAMS Capsule Returns for Just in Time for Summer
Athlete-Approved Sun Protection Garments
The Outerknown Sun Collection Features UPF 50+ Protection
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Outdoor Apparel Capsules
Supreme x Marmot Fall 2025 Pairs Technical Outerwear with Streetwear Art
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Vibrant Blue-Toned Performance Capsules
Under Armour x Mansory Drop the ‘Tropical Tide’ Collection
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Slick High-Performance Technical Apparel
Outdoor Research Calls Attention to Its Fall 2026 Capsule
Outdoor Lifestyle-Focused Gear Capsules
REI Co-Op Unveils Its Spring 2026 Line of Gear and Apparel
Winter SPF Campaigns
Golfer Justin Thomas Unites with WearSPF to Promote Winter Sun Protection
PE Kit Concepts
ASICS' Undropped Kit Was Developed to Keep Girls in Sports
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Modern Urban Living Outwear
Moose Knuckles Has Unveiled Its Spring/Summer 2026 Collection
Collaborative Street-Ready Footwear
Under Armour Debuts the 'UA Halo Racer' with Tini Stoessel
Sun Faded Streetwear
The Stüssy Summer 2026 Collection Includes Mesh Jerseys and Washed Denim
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Architect-Honoring Running Gear
The Bandit Running Summer 2026 Collection Embraces Hot Weather
Lensless Protective Eyewear Designs
Kitchen Blockers Partners with DUPR to Enhance Safety
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Auto-Inspired Athletic Lines
Dodge and Under Armour Debut a High-Octane Collaborative Collection
Soccer-Themed Cooling Device Campaigns
Aecooly Spotlights Two Portable Cooling Devices
Hiking-Ready Summer Apparel Lineups
BlackStrap Boasts the Spring/Summer 2026 Collection
Performance-Driven Winter Sport Lines
Oakley's Team Collection is Sleek, Comfy, and Functional
Collaborative Outdoor Towels
These Towels Offer Lightweight Design For Versatile Outdoor Use
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Adaptive Outdoor Capsules
The Oakley Latitude SS26 Blends Parachute Tech with Urban Wear
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Technical Running Apparel Collections
Ciele Athletics Calls Attention to Its Icon Collection
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Patriotic Sports Power Banks
The juice® Power Bank 3 Debuted in Three Limited-Edition Versions
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Summer Wellness Essentials
dōTERRA International Proposes a Range of Summer Wellness Essentials
Outdoor Performance Footwear Capsules
Merrell 1TRL AW25 Blends Trail Function with Seasonal Style
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Adventure-Tested SPF Collections
The Sunski SPF System Was Made for People Who Live Life Outside
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Wellness-Focused Summer Offerings
Shangri-La Toronto Introduced its 'Summer in Motion' Experience
Summer Stock Apparel
Nike Nocta Cardinal Stock Collection Unveils Tonal Essentials
Hot Weather Training Activewear
The Bandit Summer 2026 Collection Delivery 2 Elevates Essentials
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Military-Inspired Golf Collections
Sunday Swagger Honored the U.S. Army for America's 250th Year
Next-Gen Athletic Shoes
Under Armour Introduces the Second Iteration of UA ECHO Footwear
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Women-Focused Flag Football Camps
Under Armour & Diana Flores Ran the UA Next Flag Football Camp
Performance Tracking Platforms
Umbrella Sports AI Consolidates Golf Performance Data Into 1 Place
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Smart Olympic Jackets
Nike Team Usa Smart Olympic Jacket is a Wearable Digitalized Outer Layer
Trail Running Capsules
Mental Athletic × Salomon Launch Driftform Collection of Performance Design
Multi-Use Performance Sport Shorts
Proof Launched Its Versatile Everyday Training Short
Hydration-Focused Pickleball Partnerships
Waterdrop Filter Sponsors Major League Pickleball
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Sportswear Capsule Collection
Champion x Undercover Ss26 Capsule Highlights Performance Basics
Performance-Driven Pickleball Paddle Designs
JOOLA Debuts a New Line of Pickleball Equipment
Retro Streetwear Capsules
The Wind and Sea Space Jam 30th Anniversary Collection Boasts Sportswear
Timeless Relaxed Sportswear Capsules
Elite Eleven Spotlights Its Comfortable Airweave Collection
Dynamic Pro-Ballplayer Partnerships
Under Armour Signs Savannah Bananas to its Athlete Roster
Outdoor-Inspired Clothing
Hiking Patrol's a Sense of Ease Collection Offers Functional Pieces
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Retro Silhouette Jackets
Under Armour Embraces Fall with its 80s Style Windbreakers
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Urban Activewear Activations
The Merrell Get Outside Activation Took Over Union Square
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Nationwide Spring-Reset Wellness Challenges
Perspire Sauna Studio Ran the Spring Reset Challenges
Spring Technical Apparel
A-Cold-Wall* Unveils Its Spring/summer 2026 Lookbook
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Technical Sports Capsules
The White Mountaineering Umbro Capsule Returns for a Third Joint Drop
Comprehensive Performance-Driven Golf Capsules
PUMA GOLF Joins Forces With Reigning Champ
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Iridescent Performance Gear
Oakley AURA Collection Drops Dual-Color Shift Winter Sports Apparel
Rugged Sports Lifestyle-Inspired Capsules
Carhartt Partners with '47 a Collection for Sports Fans
Fitness Wellness Apps
AirJump Turns Social Media Breaks Into Quick Workouts And Movement
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Technical Sportswear Capsule
The UACTP x Nike Collection Combines Utility with Layered Silhouettes
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Urban Modern Golf Collections
HEAD Golf SS26 Brings Style to On-The-Go City Golfers
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Athlete-Curated Outdoor Winter Collections
Outdoor Research Partners with Zoe Atkin
Technical Outdoor Apparel
NEIGHBORHOOD SS26 Outdoor Collection Introduces Active Series
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Collaborative Sporty Timeless Fashion
Mammut and Hiking Patrol Join on a Capsule for Ss26
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign