The summer season has everyone enjoying the sunny outdoor weather and partaking in activities for exercise, which spotlights the July 2020 sports trends. Due to COVID-19 earlier this year, many found ways to stay active indoors, but as the world slowly transitions back to normal, consumers are adopting a new normal to stay safe without disrupting their routines.
Under Armour's UA SPORTSMASK incorporates an Iso-Chill technology that enhances breathing with better air control while wicking moisture and sweat. This allows consumers to partake in activities and sports with an added layer of health safety. Another concept this month is by Ramp Shot, an outdoor game that helps develop motor skills. It can host three to four players and is portable to be enjoyed in any outdoor environment.
Top 40 Sports Trends in July
39
Workout-Friendly Face Masks
The Under Armour UA SPORTSMASK Has Iso-Chill Technology
38
Water-Filled Workout Weights
The 'Tidal Tank' Water-Filled Kettle Bell Has an Unstable Design
37
Activity-Focused Face Masks
Founder Sport Group Launched the Performance Activity Mask for Sports
36
Muscle-Stimulating Workout Suits
The 'NANO.bic' Smart Training Suit Accelerates Workouts
35
Antimicrobial Fitness Accessories
Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses
34
Inflatable Two-Person Boogie Boards
The Tandem Boogie Inflatable Bodyboard is Highly Portable
33
At-Home Retail Fitness Brands
Walmart Entered into a Partnership for a GoZone Line of Products
32
Flippable Tire-Inspired Trainers
The Marpo Functional Tire Trainer Has a Dynamic Resistance Design
31
Deep Muscle Treatment Massagers
Theragun Liv Accelerates Full-Body Activation and Recovery
30
Easy Access Hydration Packs
The Thule Rail Hydration Hip Pack 4L Offers Ample Cyclist Support
29
Sporty Style-Conscious Smartwatches
The Garmin MARQ Golfer Smartwatch Offers 12 Days of Battery
28
TCM-Inspired Activewear
This Ghost Flower Collection Was Inspired by Chinese Medicine Teachings
27
Yoga-in-a-Dome Experiences
Imnts Debuted New Social Distancing-Friendly Outdoor Yoga Events
26
Tubular Resistance Trainers
The 'MOTR' Full-Body Resistance Trainer Can be Used in Eight Positions
25
Analytics-Powered Fitness Experiences
Trainerize and Withings Partner to Elevate Their Services
24
Natural Performance Powders
2before's Blackcurrant Powder Supports Sports Performance Improvement
23
Sustainable Tennis Ball Designs
Wilson Sporting Goods Created the Eco-Friendly Triniti Tennis Ball
22
Multi-Position Rowing Machines
The Teeter Power10 Rower Creates an Elliptical Workout Style
21
Short Game Golfing Trainers
The 'NEXShot Pro' Allows for Impromptu Training from Anywhere
20
Vibrant Sporty Sneaker Models
ASICS Launches New GEL-LYTE™ III to Celebrate 30th Anniversary
19
Interactive Augmented Reality Packaging
Pepsi Launches a Soccer-Inspired International Campaign
18
Outdoor Tossing Games
Ramp Shot Helps Players Develop Stronger Motor Skills
17
Florescent Yellow Sneakers
ROA's Daiquiri Mid Sneakers are Lightweight and Breathable for Summer
16
Interactive Gamified Sportsbooks
Soft2Bet Debuted Rabona—an Innovative Sportsbook That is Gamified
15
Indoor Curling Game Sets
Urban Outfitter's Curling Game Takes the Sport Home
14
Commemorative Football Releases
Wilson Sporting Goods and Others Created a Super Bowl Football
13
Surfer-Specific Timepieces
G-SHOCK's Watch for Surfers Shows High and Low Tide Times and Levels
12
Vibrant Retro Sneaker Relaunches
ASICS Re-Releases Its GEL-NANDI OG Sneaker 20 Years Later
11
Versatile Outdoor Sport Sets
This Kit Features Equipment for a Variety of Different Outdoor Sports
10
Fictitious Football Merchandising Deals
Dan Kats' Virtual 'Coach Duggs' Now Has a Merch Line
9
Data-Powered Sports Broadcasts
Stats Perform Partnered with wTVision on Sports Broadcasting
8
Portable Outdoor Volleyball Sets
Park & Sun's Sport Series Features the Volleyball Set
7
Virtual Cycling Tours
Professional Cyclists Will Be Competing in a Virtual Tour De France
6
Star-Studded Spin Workouts
Peloton & ESPN Hosted an All-Stars Ride Featuring Professional Athletes
5
Empowering Runners During a Pandemic
ASICS' Fiona Berwick Speaks to the #RunToFeel Initiative
4
Trail-Inspired Retro Sneakers
adidas' Response Hoverturf GF6100AM Sneakers are Inspired by 2000s
3
Bright Glowing Foam Footballs
Night Zone's Football Glows with its Lightband Technology
2
Outdoor Disc Game Sets
Poleish Sports LLC's Bottle Bash Game is Designed for the Outdoors
1
Patriotic City-Honoring Apparel
Peloton Launches a Patriotic Canada Day Collection of Apparel
Related Ideas
Ergonomic Pickleball Apparel
AVI is a Pioneering Activewear Brand
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Breathable Privacy-Focused Masks
Hushme Launched the 'Hushme AIR' Airflow-Focused Privacy Mask
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Colorful Outdoor Apparel Collections
SOUTH2 WEST8 Unveiled its Spring/Summer 2023 Collection
Laid-Back Offseason Apparel
The New SNS Q3 2022 'Offseason' Collection is Chill and Playful
Self-Adjusting Ventilation Jackets
The Nike Run Division Aerogami Jacket Keeps Joggers Comfy
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Targeted Cooling Relief Wearables
The Neckband Fan Vision Concept Offers Optimized Comfort
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Ultra-Stylish Active Clothing
OTTI Debuts a Range of New Head-Turning Athletic Pieces
Multifunctional Massage Jackets
The Heptathlon Black Technology Down Jacket Has a Vibrating Unit
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
Vibrant High-Tech Outerwear
Malbon Golf and Spyder Launch a Limited-Edition Outdoor Capsule
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
Sport-Street Fashion Hybrids
Umbro Teams Up with Addict to Launch a Category-Clashing Capsule
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Elevated Luxury Spring Sportswear
Chanel Showcases its Newest Capsule for the SS23 Season
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Collaborative Technical Apparel Capsule
UNDERCOVER and The North Face Join on a New Collection
Breathable Fall Technical Fashion
KRAKATAU Launches DAMAGE SUPPRESSOR for the FW22 Season
Athletic Streetwear-Informed Apparel
Champion and thisisneverthat Reunite for a New Collection
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Heel-Crushable Sports Sneakers
Under Armour Debuts Innovative Workout Shoe, the 'UA SleepSpeed'
Technically Focused Weather-Ready Apparel
Bene Culture Presents its Latest Capsule for SS23
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Streetwear-Branded Grills
The Supreme Grill is Yet Another Unexpected Release from the Brand
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Spring Tonal Luxe Streetwear
A-COLD-WALL Presents its Latest Capsule for Pre-Spring 2023
Hockey-Inspired Streetwear Capsules
Bauer X Introduces the New Bauer 101 Core Capsule with IRAK
Tennis-Inspired Sportswear Lines
Sergio Tacchini's Spring/Summer 2023 Line is Sporty and Elegant
Summer-Ready Staple Apparel
MKI MIYUKI ZOKU Launches its Latest Collection for Summer
Relaxed-Fit Fashion Collections
Evisen Skateboards' FW22 Capsule is Full of Skate-Inspired Looks
Vibrant Summery Graphic Streetwear
Awake NY Launches its Brightly Designed Summer 2022 Collection
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Stylish High-Performance Outdoor Gear
Goldwin Launches Its Spring/Summer 2024 Collection
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Relaxed-Fit Fall Menswear
Adsum's Fall 2022 Collection Draws From Workwear Styles
Sustainable Gray Sports Apparel
Nike Launches its Innovative 'Nike Forward' Apparel Range
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Football-Themed Retro Jerseys
Umbro Releases the Nations Collection of Sporty Goods
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Runner-Friendly Performance Jackets
On's Challenger Jacket is Designed for Adventure
Simplistic Spring-Ready Minimal Fashion
Uniqlo U Introduces its Latest Collection for SS23
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Open-Air Summer Workstations
The Flipz On Summer Chair Supplies Shade and Supports Snacking
Parkour-Inspired Athletic Apparel
FILA Celebrates Parkour Culture with its Athlete-Filled Campaign
Preppy Tennis-Ready Apparel
TALA's New COURT collection Includes Tennis-Ready Designs
Premium Technical Layering Apparel
Seven by Seven Unveils its New Capsule for the FW22 Season
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Gamer-Focused Camping Gear
Xbox Launches the 'Xbox Camper' Collection on Its Merchandise Store
Summer-Ready Flip-Flop Sandals
Nike Launches a New Slew of Calm Flip Flops for the Season
Weather-Inspired Seasonal Footwear
Hi-Tex HTS74 Drops its New FW22 Collection Connected to Moods
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Modern Cycling-Ready Sunglasses
MAAP Presents its New Roster of Eyewear for the Season
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Athlete-Backed Sports Capsules
Sabrina Ionescu Partners with Nike for the 'Sabrina 1'
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Durable Terrain-Focused Sneakers
Mizuno Debuts the New 'Wave Mujin TL GTX' for Spring/Summer 2023
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Color-Focused Outdoor Apparel
Li-Ning Shares the Colorful Unisex Summer 2022 Range
Expansive Outdoor-Focused Collections
NEIGHBORHOOD Taps IO and KANDYTOWN for an Everyday Capsule
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Cooling Outdoor Neckbands
The COOLIFY 2S Provides an Immersive Cooling Experience
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
Sustainable Sports Apparel
Umbro Launches the Undyed Collection to Encourage Sustainable Practices
Wearable Performance Trackers
The Cityplay Tracker Helps with Improving Overall Technical Skills
Contemporary Functional Fall Fashion
Arc'Teryx Veilance Unveils its New Urban Capsule for FW22
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Wellness-Focused Demure Apparel
Crop Shop Boutique Launches New Wellness Collection for Fall
Sustainable Technical Fashion
Napajiri Launches the Be Out There Capsule for the FW22 Season
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Exploration-Inspired Outdoor Collections
Palace and Oakley Unite for an Outdoor Glasses Collection
Outdoor-Inspired Spring Streetwear
White Mountaineering Unveils its Latest Capsule for SS23
Trek-Ready Collaborative Streetwear
MARKET and PUMA Join Forces on a New Collection of Apparel
Golf-Ready Expansive Collections
Random Golf Club Launches the New Primary Collection
Accessible Fitness-Focused Smartwatches
The Moto Watch 70 Tracks Sports and More
Sustainable Fall-Centric Outerwear
Supreme and Griffin Studios Join Forces on a Seasonal Capsule
Singer-Backed Athletic Capsules
J Balvin and Jordan Brand Continue to Work Together on a Capsule
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Athlete Luxury Brand Collaborations
Oakley and Patrick Mahomes Joined for a Signature Collection
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
App-Connected Mouth Guards
The ORB Smartguard is Great for Contact Sports and More
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Horse Racing-Themed Spring Streetwear
Woolrich Presents the Unorthodox Outsiders Campaign for SS23
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Football Team-Themed Tonal Sneakers
Nike Launches a Miami Hurricane Tonal Air Huarache
Slick Technical Outerwear Collections
White Mountaineering Releases Its Spring/Summer 2023 Capsule
70s-Themed Collaborative Tracksuits
Champion and thisisneverthat Join Forces on a New Capsule
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Athletic Fall-Centric Streetwear
NAMESAKE Launches the HOME COURT Collection for FW22
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Vibrant Summery Skate Streetwear
Always Do What You Should Do Drops a NOAH Collection
Graphic Summer-Ready Streetwear Capsules
Holiday Launches the New Ice Capsule Made for Summer 2022
Baseball-Inspired Fall Fashion
Randomevent and Mizuno Join on IT'S BOTTOM OF THE 9TH Capsule
Summer-Ready Minimal Workwear
Randy's Garments Presents New Apparel for Summer 2023
Sporty Fashion Partnership Announcements
Slam Jam and Umbro Tease Their Upcoming Collaboration
Cold-Combatting Skate Streetwear
TIGHTBOOTH Presents its Latest Capsule for the FW22 Season
Camping-Inspired Fall Streetwear
NEIGHBORHOOD Launches its New Collection for the FW22 Season
Summer Workwear Sartorial Campaigns
Carhartt WIP Presents its New Marina Campaign for SS23
Athlete-Starring Sportswear Campaigns
Pal Sporting Goods Presents its FW22 Designs in the Alps
Basketball-Inspired Sneaker Packs
Joshua Vides and PUMA Join Forces on the Hoops Collection