The list of July 2018 customization trends spans from fashionable clothing and delicious food to chic interior design and exciting travel. Through the act of personalization, brands are able to give the consumer a brief one-to-one experience. The attempt at creating custom products or services will go a long way toward securing a pleasurable experience and customer loyalty.
Furthermore, these July 2018 customization trends have the potential to make the consumer feel more understood. Hawaii Tourism Authority, for example, utilizes a multi-media approach in attracting a wider and younger audience to its territory. 'Discover Your Aloha' boasts an interactive and immersive microsite that scans and analyses the viewer's perception of a wanderlust-promoting video and generates customized travel recommendations based on real-time reactions.
Top 30 Customization Trends in July
From Donut Personalization Stations to Chic Modular Plant Pots:
Kalina N — Jul 28, 2018 — Art & Design
30
Lightweight Artwork-Covered Bags
The Stiglo Bags are Crafted from Tyvek and Accented with Leather
29
Multi-Purpose Furniture Designs
Bifunctional is a Company That Blends Technology & Architecture
28
Fashionable Personalized Diapers
Huggies 'Made by You' Introduces Customizable Diaper Gifts
27
Functional Modular Workspace Desks
NookDesk Boasts Three Levels for Comfort and Flexibility
26
Customizable Action Figures
The Superheroine Blank Female Action Figures are Personalization-Ready
25
Colorful Customizable Furniture Designs
SITIA Concepts Boast a Personalized Approach to Interiors
24
Chic Modular Plant Pots
Leafy — a Wall-Hanging Plant Pot, Brings a Fresh Aesthetic to the Interior
23
Arcade Cabinet Console Holders
The PixelQuest Arcade Kit Works with the Nintendo Switch
22
Donut Personalization Stations
The Krispy Kreme Customized Donut Machine is in Birmingham
21
Carpet Customization Applications
SKONNE Allows Consumers to Intricately Stylize Their Carpets
20
Cloud-Like Printed Installations
The Cloud Pergola is a Large-Scale 3D-Printed Structure
19
Mix-and-Match Jewelry Collections
This Thomas Sabo Jewelry Collection Encourages Customization
18
AI-Curated Beauty Collections
'Identité' Uses AI and Big Data to Personalize Consumer Products
17
Rustic Custom Furniture Designs
Studio David Thulstrup Curated an Ultra-Inviting Interior for Noma
16
Nature-Inspired Noise-Cancelling Solutions
Cory Grosser's Wall Design Enables a Quiet Workspace
15
Chromatically Illustrated Shoes
The Custom Air Force 1s by Studio Hegel Channel Takashi Murakami
14
Cultural Custom Sneaker Designs
Vans' New Capsule Boasts Traditional Japanese Drawings
13
Uncluttered Sophisticated Casual Wear
Gallery 909 Boasts a Minimalist Aesthetic for Its FW18 Line
12
Laser-Etched Custom Decanters
Reclamation Etchworks' Products are Perfect for the Home Bar Set-Up
11
Modular Cement Tile Designs
Juju Papers Boasts a Whimsical, Bold and Kaleidoscopic Line of Tiles
10
Mix-and-Match Spray Fragrances
Jo Loves' 'Graffiti Art' Fragrance Body Sprays Encourage Creativity
9
Contemporary Grid Benches
nortstudio Looks to Elements Found in Urbanism for Its Bench Series
8
Personalized Museum Catalogs
LACMA's 'Collator' Invites Art Lovers to Make Their Own Curated Book
7
Wanderlust-Targeting Interactive Microsites
Hawaii Tourism Authority Uses a Multi-Media Approach
6
Personalized Prenatal Vitamins
Vitamin Packs' Pre-Post Natal Solution Offers Personalized Vitamins
5
Cheesy Paternal Sculptures
Kraft is Creating a Limited-Edition Cheese Sculptures to Look Like Dads
4
3D-Printed eSports Chairs
IKEA, Unyq & Area Academy Created a Customizable Gaming Chair Design
3
DIY Smart Home Alarms
The Ring Alarm is an Efficient and Customizable Security System
2
Hyper-Targeted Beer Campaigns
Busch Beer Created a Targeted Campaign for a Family on Father's Day
1
Subscription Photobook Services
Charcoal Book Club Gives Buyers a New Photobook Every Month
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Timeless Furniture Capsules
EQ3's Spring/Summer 2023 Embraces Simplicity & Head-Turning Aesthetics
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Color-Filled Textural Apparel
HANKIM's Spring/Summer Collection 'HABIT' Offers Geometric Prints
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Rewarding Travelwear Collections
Fruit of the Loom and Southwest Airlines Made Travel Uniforms
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Food-Hued Serveware
The Pantone x H&M Home Collab Plays with the Colors of Citrus and Peppers
Elevated Luxury Spring Sportswear
Chanel Showcases its Newest Capsule for the SS23 Season
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Fashion-Inspired Toaster Pastries
The Pop-Tarts x Depop Box Features a Random Flavor Assortment
Season-Inspired Color Systems
3form's 2023 Color Collection Adds 10 New Pastel Hues
Menu-Inspired Merch Collections
Mellow Mushroom's Merch Conveys the Menu's Retro-Futuristic Style
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Whimsical Cookware Collections
Great Jones Turns Heads with Colorful Products & a Texting Potline
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Experimental Summer Technical Fashion
_J.L-A.L_ Launches its SS23 Collection with Technical Cuts
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Messaging App Color Customizations
Whatsapp's Color Customization Will Rollout Soon
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Mediterranean-Inspired Home Decor
The Diptyque Summer 2023 Collection Has Erik Winkowshi Artwork
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
Contemporary Home Party Trolley
Jagyeong Bark Designs the Diner Trolley with an Elegant Look
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Indulgent Summertime Cafe Menus
The Dunkin' 2023 Summer Menu Has Sweet and Creamy Options
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Carnival-Inspired Retro Fashion
Theophilio Celebrates Jamaican Culture in Latest Capsule
Custom Men's Footwear Services
Robert August Fuses 21st Century Technology with Craftsmanship
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
AI-Powered Pizza Designers
Dodo Pizza Launches an AI Pizza Image Generator for Customization
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Artful Luxe Fashion Collaborations
Dio Joins Otani Workshop on a New Playful Collaboration
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Luxe Spring-Centric Tailored Apparel
Paul Smith Presents His New Capsule for SS24
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Holiday-Ready Winter Sports Fashion
Uniform Experiment and fragment design Boasts a Holiday Line
Denim-Based Summer Fashion
A1 Denim Highlights Themes from the 90s for the SS23 Capsule
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Floral-Inspired Lush Fashion
Homme Plissé Issey Miyake Unveils Flowers and Vases for SS23
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Vintage Miami Beachwear Capsules
Duvin Design Debuted 'It's Better at Duvin Beach Club' Series
Donut-Themed Fashion Collections
HUMAN MADE and Krispy Kreme Launch a Foodie-Themed Capsule
Premium Lifestyle Capsules
Banana Republic Debuts an Expanded Homeware Collection Called 'BR Home'
Bold Playful Summer Collections
Duvin Design Co. Launches Nostalgic Spring/Summer Collection
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Hand-Dyed Spring Streetwear
The Stüssy Spring/Summer 2023 Range is Full of Colorful Details
Groovy Eco-Friendly Leisurewear
Hagon Workshop's Bright New Pieces are Made from Preloved Textiles
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Personalization-Focused Mobile OSs
The Samsung One UI 5 Brings Enhanced Customization to Devices
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Collaborative Home Decor Collections
Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Patriotic Americana Pastry Collections
Pinkbox Doughnuts Fourth of July Donuts Arrive Next Week
Culturally Influenced Parisian Boutiques
Halleroid Designs the New L/Uniform Boutique in Paris
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Platform Tonal Branding Updates
Disney+ Launches a Look at its New Visual Rebranding
Modern-Tinged Traditional Furniture
Sonal Tuli Designs the New Jaipur Furniture Collection
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
Immersive Luxury Fashion Campaigns
FLANNELS Launches Its 'Welcome to New Luxury' Campaign
Graphic Patterned Artful Homeware
CUSTHOM Joins Jonathan Lawe on the Cut + Paste Collection
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Astrologically-Influenced Driving Modes
Waze Adds New Personalized Options to Customize Your Drive
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Science-Backed Styling Services
Hush Launches an Exclusive Styling Service for its Clients
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Designer Holiday Homeware
Anthropologie Unveils the New Collection with Catherine Martin
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections