From wearables to vitamins, the July 2017 health trends reveal a number of advances in terms of products for pre- and post-natal women.
For pregnant women, it seems that there is no shortage of new products and services designed to make carrying a child a little more comfortable. This includes subscription services such as BINTO, which provides women with different products at each stage in their pregnancy, and products like Bloomlife, which measures, tracks and times contractions just ahead of labor.
However, the July 2017 trends reveal that brands are also paying more attention to the needs of post-natal women as well. Indeed, products such as The Mother Load vitamins from the Goop Wellness line demonstrate that there is a strong demand for products for women who have just given birth.
Top 70 Health Ideas in July
From Intuitive Pregnancy Wearables to Energizing Post-Natal Vitamins:
Katherine Pendrill — Jul 30, 2017 — Lifestyle
70
Adhesive Anti-Slip Foot Pads
The Nakefit Allows People to Go Barefoot Without Being Uncomfortable
69
Emotional First Aid Kits
Designer Rui Sun Has Created a First Aid Kit for Mental Health Awareness
68
Stress-Alleviating Wristbands
The 'TouchPoints' Wearables Calm You Down and Increase Focus
67
Stress Relief Wearables
The Sensate is a Vibrating Chest-Mounted Stress Reliever
66
Stepmom Support Platforms
Social Stepmom is a Social Platform Designed to Connect and Support
65
Mood-Boosting Sunglasses
Rainbow Optx's Colored Sunglasses Lens Options Support the Chakras
64
Aquatic Resistance Training Equipment
The 'Hydra' Resistance Trainer Increases Capabilities
63
Supportive Full-Body Pillows
The Avana Kind Bed Orthopedic Support Pillow is Completely Adjustable
62
Bacteria-Killing Car Purifiers
The Purifu Air Purifier for Cars Gets Rid of Odors and Germs
61
Accessible Water Park Designs
Morgan's Inspiration Island Was Created for People with Disabilities
60
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
59
Mood-Lifting Food Apps
Yolk! Uses AI to Suggest Foods That Will Lift Your Mood
58
Colorful Accessorized Inhalers
The 'Hue' Inhaler Stops Kids with Asthma from Being Self-Conscious
57
Wearable Injury Relief Products
The Hail Ice Pack Acts as a Second Skin Providing Cooling Relief
56
Co-Working Wellness Apps
Office Rental Space Provider WeWork Launched a Fitness-Focused App
55
Ergonomically Adjustable Pillows
The 'Wopilo' Sleep Pillow Provides the Perfect Level of Support
54
Vehicular Support Pillows
The 'CarRide' Travel Neck Support Keeps Kids Resting Upright in the Car
53
Oral Irrigation Devices
The Cadrim Portable Oral Irrigator Removes Plaque with a Gentle Operation
52
Brain-Training Wearables
The 'BRAINNO' Smart Wearable Alleviates Stress and More
51
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
50
Functional Vitamin Teas
Tetley's Super Teas Promote Focus, Enhanced Immunity and More
49
Motorcyclist-Specific Anti-Pollution Masks
The R-Pur Mask Was Designed For People Who Bike
48
Cellphone Brand Health Wearables
The Nokia Health Product Line Includes Two New Devices
47
Tea-Inspired Aromatherapy
This Minimalist Aroma Diffuser Mirrors Traditional Chinese Tea Drinking
46
Cooling Wheelchair Cushions
The WheelAir Aims to Make People With Disabilities More Comfortable
45
Sleep Diagnostic Wearables
'Eversleep' is a Sleep Tracker That Coaches You to a Restful Sleep
44
Custom Cleaning Mode Toothbrushes
The Oral B Precision Black 7000 Toothbrush Guides Users Along
43
Hanging Kitchen Air Purifiers
The Belyse Air Solution Boasts a Portable Design
42
Sleep-Encouraging Lights
The 'Dodow' Metronome Light Helps You Fall Asleep 2.5 Times Faster
41
Libido-Stimulating Hydration Drinks
The Sol-ti Watermelon Mint Drink Supports a Healthy Lifestyle
40
Oil-Enriched Stick Sunscreens
Coola Mineral Sport Sunscreen Moisturizes and Protects the Skin
39
Intelligent Bedroom Lamps
The 'Circadia' Light Tracks Sleep and Improves Productivity
38
Cooling Insomnia-Preventing Headbands
The Ebb Insomnia Sends a Cool Blast to Slow Racing Thoughts
37
Non-Invasive Bandage Stitches
The 3M Steri-Strips are a Pain-Free Alternative for Closing Wounds
36
Tech-Infused Relaxation Hats
The 'Cocon' Hat Offers Visual and Audio Stimulation to Calm You Down
35
Educational Electric Toothbrushes
The Oral-B Genius Pro 8000 Toothbrush Offers Real-Time Feedback
34
Insomnia-Fighting Goggles
The Sana Sleep Goggles Help Users Fall Asleep Within 10 Minutes
33
Wall-Mounted Massage Posts
The 'Mysseuse' Offers a Massage Whenever You Need It
32
Concussion-Detecting Apps
The Brightlamp Smart Phone App Can Detect a Concussion in Five Seconds
31
Decongesting Bath Bombs
Consonant Skincare's 'Decongest' Bath Bomb Soothes the Sinuses
30
Intuitive Pregnancy Wearables
Bloomlife Measures, Times and Tracks Contractions at Home
29
Underwater Recovery Treadmills
This Machine Offers a Low Impact Workout for Recovering Athletes
28
Skin Moisture-Detecting Devices
The MiLi Skin Moisture Meter Detects Bodies' Hydration Levels
27
Low-Tech Pre-Natal Toolkits
The Philips High-Risk Pregnancy Kit Helps Women in Poor Countries
26
Menstruation Emoticon Initiatives
Plan International is Running an Emoji-Focused Period Campaign
25
Community-Focused Health Apps
The HealthUnlocked App is a Social Network for Health and Wellness
24
Anti-Drowsiness Wristbands
The 'Vivowake' Prevents Drowsiness by Measuring Your Alertness Level
23
Jet Lag-Eliminating Beverages
1Above's Bark Beverage Hydrates and Eliminates Swollen Limbs
22
Karaoke Eye Tests
Rnib Launched an Unexpectedly Fun Eye Exam Test at Glastonbury Festival
21
Halitosis-Monitoring Devices
The Philips Sonicare Breath Care Kit Improves Oral Health
20
Interactive Digital Meditation Solutions
The 'Unyte' Meditation Device Guides and Tracks Vitals
19
Cavity Prevention Lollipops
The HealthyGrid 'Loloz' Lollipops Provide Protection from Decay
18
Fruit-Flavored Tooth Gels
Momi Tooth Polish is Available in Three Naturally Sourced Flavors
17
Prosthetic-Building Kits
These Prosthetics in a Box Make Replacement Limbs More Accessible
16
Prenatal Subscription Box Services
The BINTO Subscription Provides Pre and Post-Natal Products
15
Skin-Cooling Soap Cubes
Duke Cannon Supply Co. Offers Refreshing Soap Products
14
Continuous Monitoring Wristbands
The Polar A370 Fitness Tracker Monitors Your Heart Rate 24/7
13
Phone-Charging Air Purifiers
The 'Zunion' Air Purifier Cleans the Air and Charges Devices
12
Light-Up Tongue Depressors
Throat Scope Makes Oral Inspections Simple and More Efficient
11
Daily Contact Lens Subscriptions
Hubble Offers Affordable Disposable Contact Deliveries Each Month
10
Charitable Heart-Tracking Apps
Heart for Heart Analyzes User Data to Improve Screening Technology
9
Immunity-Boosting Prenatal Vitamins
These Prenatal Multivitamins Promote Immune Function
8
Motherly Tooth Brushing Campaigns
Goby Lets You Get a Text Reminder From a Mom to Brush Your Teeth
7
Nourishing Prenatal Gummies
SmartyPants Gummy Vitamins are Delicious and Socially Conscious
6
VR Anti-Smoking Programs
These Guided Meditations in VR Teach Smokers How to Quit
5
Diabetes Wellness Apps
KingFit is a Diabetes Education and Management Startup and Mobile App
4
Energizing Post-Natal Vitamins
The Mother Load Vitamins by Goop Wellness are Designed for New Moms
3
Heart-Healthy Meat Products
The Skinnygirl Market Fresh Deli Offers All-Natural, Flavorful Meats
2
Single-Use Oral Care Packets
Bootea and Cocowhite Collaborated on Cocowhite 2.0 Sachets
1
Movement-Sensing Prosthetics
This New Prosthetic Uses Haptic Feedback to Provide Muscle Sense
Related Ideas
Continuous Hormone Trackers
Clair is a First-of-Its-Kind Wearable for Women
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Hormonal Wellness Beverages
Iris Nutrition Debuts Science-Backed Electrolyte Mixes for Women
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Menopause Wellness Lines
Dove Enters the Female Wellness Category and Launches 'Made with TMI'
Biomarker-Monitoring Wearable Skin Patches
Seveno Capital is Committing Funds to PointFit
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Pregnancy-Friendly Vibrators
The 'Fin PleasureVibe' Launches to Transform Childbirth
Reformulated Wellness Shots
GoodBelly Launches its New Wellness Shots at Whole Foods
Mature Women-Focused Supplement Lines
Midi Health's Supplements Target Women Over the Age of 40
Comprehensive Maternity Lines
The Ingrid & Isabel for Every Belly Line is Available at Walmart
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Breastfeeding Kit Collabs
Willow x Caraa Launch a Baby Pouch for Breastfeeding Awareness Month
Women's History Month Campaigns
Black Girl Vitamins Joins Forces with Malinda Williams
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Sweat-Based Pregnancy Wearables
MoleSense's Molecular Wearables Redefine Maternity Care
Intimate Wellness Melts
Lādē Pops Makes Vaginal Suppositories for Every Phase of Life
Women-Focused Creatine Supplements
O Positiv Health Debuts FLO Women's Creatine + Electrolytes
Bodily Health-Decoding Smart Rings
The Luna 2.0 Smart Ring Introduces LifeOS
Women's Wellness Supplements
Legendairy Milk Unveils a Supplement Lineup for Bloat and Gut Health
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Vitamin-Infused Temporary Tattoos
Barriere Partners with INKED by Dani for a New Collaboration
Pregnancy-Friendly Fitness Equipment
Bala Mama Collection Launches as a Pre- and Postnatal Line
Next-Gen Pill Cases
The Daily 365 Weekly Pill Organizer Makes a Lifestyle Statement
Couples Protein Supplements
WeNatal Protein + Together Supports Hopeful and New Parents
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Hair Growth Supplement Expansions
Nutrafol Enters Ulta Beauty With Hair Health Solutions
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Upgraded Wellness Platforms
BODi Has Announced a Significant Expansion of Its Wellness Platform
Convenient Postpartum Snacks
Mamala's Support Snacks Share Functional Ingredient Blends in Pouches
Simple Science-Backed Supplements
Hello Vitamins Takes the Guesswork Out of Daily Nutrition
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Toxin-Free Baby Skincare Lines
The 'NikoMom' Range Provides Gentle Protection for Babies
Menopause-Friendly Online Aisles
Ocado Retail and GenM Launched an MTick-Certified Product Range
Female-Centric Sport Nutrition Efforts
Momentous Tackles Gender Disparities in Sports Nutrition
pregnancy resilience-focused supplement blends
Perelel boasts the Daily Resilience Complex
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Hormonal Health-Focused Supplement Brands
Libré Debuts a Women-Focused Supplement Brand
Reproductive Health Supplements
FullWell Fertility's Alpha Inositol+ Stick Packs are Convenient
Budget Wellness Gummies
Boots' HABI Supplements Provide a Shortcut to a Healthier Lifestyle
Smart Brain-Body Elixirs
Daily Essential Vitamin & Mineral Shots Use Nutrient Delivery Nanotech
Empowering Menopause Magazines
The Menopause Edit by Nutrafol Destigmatizes a Normal Life Change
AI-Powered Doulas
Robyn is Trained on Over 70,000 De-Identified Doula-Parent Messages
Motherhood Movement Challenges
Strava and SIMPLi Launched Moved by Motherhood
Smart Nursery Monitors
Nanit Pro is a Smart Baby Monitor That Eases Early Parenting Stress
Personalized Wellness Tools
Lumati & PNOĒ Emphasize Diagnostic Precision & Therapeutic Innovation
Smart Perimenopause Wearables
Peri Accurately Tracks Symptoms for Effective Management
Multivitamin Wellness Shots
Suja Organic Proritizes Holistic Health with the New Shots
Stage-Specific Women's Supplements
Biologica Supports Reproductive Years, Perimenopause & Beyond
Nutritional Menopause Support Supplements
The Theta Balance Blend Supports Health and Wellbeing
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Infant Digestive Health Campaigns
Happy Baby Organics Launches a New Educational Campaign
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Smart Pregnancy Mattress Modes
Eight Sleep Pregnancy Mode Offers Advanced Temperature Control
Co-Created Menopause Skincare
Marcelle Made the Revival+ Vitality Menopause Range with 400 Women
Gen Z Vitamin Pop-Ups
Nature's Truth and Natural Vitality Unveil a New College Campus Tour
Beauty Vitamin Patches
Looks Good on You by The What Supp Co. Supports Healthier Skin & Hair
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Women's Brain Health Supplements
Make Time Wellness Focuses on Women's Brain Health
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Strawberry-Flavored Prenatal Supplements
FullWell Debuts a Strawberry-Flavored Prenatal Stick Pack
AI-Powered Reproductive Platforms
OTO Fertility Takes Reproductive Insights to the Next Level
At-Home Fertility Trackers
Surearly SMART Offers Couples Connected Ovulation & Hormone Testing
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Peel-and-Stick Vitamin Patches
barrière's Vitamin B12 Patches Support Energy, Focus & Vitality
Smart Menstrual Cups
Emm's Integrated Sensors Measure Flow Volume and Cycle Patterns
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
New Mom Savings Accounts
Breastmilk Money is a Mobile-First Financial Tool for Nigerian Mothers
Pregnancy-Safe Active Skincare
SKN TO SKN Formulates Products for Breastfeeding, Postpartum & More
New Dad-Focused Apps
Bobo’s New DadTech Tracks Postpartum Wellbeing with AI Mental Health Tools
Wearable Fertility Tracking Apps
Garmin Syncs Smartwatch Data with Natural Cycles App
Lifestage Support Supplements
These New Nature’s Bounty Supplements are Targeted
Lifelong Women's Health Apps
Amomi Represents a Significant Evolution in Women's Health Technology
Infant Sleep Support Services
Hatch Baby Offers Real-Time Sleep Support from Certified Consultants
Quality Sleep Solutions
Opal & Joy Announces the Launch of Its New 7-Day Sleep System Pouch
Baby-Friendly Skincare Sets
Mustla Launched the Mother & Baby Hydration Duo Set
Female-Focused Intimate Health Lineups
Winx Health Debuts Its Product Range in Walmart
Women's Wellness Supplement Expansions
Legendairy Milk Expands Nationwide Through Walmart
Medical-Grade Maternity Compression Garments
TheRY Spotlights Its Maternity Compression Line
Feedback-Informed Modern Baby Carriers
Infantino Debuts Two New Baby Carriers Models
Strategic Social Good Partnerships
Prenetics' IM8 Health Supports Vitamin Angels
Menopause-Mindful Workplace Initiatives
LifeSpeak Inc. Marks Women's Health Month
Mom-Focused Mindfulness Initiatives
Little Bellies and Headspace Support the Wellbeing of Moms
Kid-Friendly Multivitamin Pops
MULTEEZ Deliver Key Nutrients in a Delicious Format
AI Women's Health Assistants
Oura's Women's Health AI Model Provides Personalized Support
Women-Targeted Supplements
Evvy Debuts the Women’s Complete Probiotic for Holistic Support
Postpartum Testing Tools
Trellis Health Debuts a Home Postpartum Lab Panel for Recovery Monitoring
Cycle-Aware Wellness Tools
WellnessPal Helps Women Align Lifestyle Choices With Their Cycle
Nutrient Hydration Elixirs
Greater Than Makes Hydrating Beverages to Replenish Women
AI-Powered Women's Health Apps
Trellis Health Launches a Pregnancy and Postpartum Care Platform
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Teen-Targeted Dietary Supplements
Vitawell Teen Comes in Four Gummy Formulations
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Postpartum Wellness Brand Expansions
Anya Expands Into Target, Making Products More Accessible
Motherhood Therapy Campaigns
BetterHelp Launched Its Motherhood With You Series for Mothers
Functional Postpartum Recovery Sets
Nyssa Boasts the Comfort-Focused FourthWear Bundle
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Perimenopause Support Supplements
Resbiotic's resW is Targeted at Women Experiencing Perimenopause
Mind-Body Intimacy Supplements
O Positiv's Moisture + Mood Destigmatizes Libido & Desire
Trailblazing Intimate Probiotics
Black Girl Vitamins' Her Balance Was Made for Black Women
Physician-Developed Prenatal Supplements
The SmartyPants Prenatal Plus Multivitamin is Optimized
Growth-Focused Baby Care Brands
GROWNSY Announces Its New Philosophy — Space to Grow
Vibrant Low-Impact Workout Capsules
GLOWMODE by SHEIN Debuts 'Mom & Me' Activewear
Exclusive Retailer Beauty Supplements
These New Nourished Products are Only at Holland & Barrett
Fertility-Tracking Wearables
The Natural Cycles NC° Band Tracks Temperature to Pinpoint Ovulation
Powdered Sugar-Free Multivitamins
EllaOla Launches a Series of Powdered Multivitamins for Children
Modern Infant Gear Lines
mima Now Offers Its Range on Target's Website, Thereby Expanding Access
Baby-Focused Synbiotic Supplements
NurtureBio Supports Gut Health of Infants and Toddlers
Continuous Maternal Monitoring Systems
ANNE Maternal Enables Wireless Tracking of Mother and Baby
Mom-Focused Grocer Campaigns
Natural Grocers is Honoring Mother's Day from May 8th Until May 10th
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Working Mother Guides
The Working Motherhood Toolkit Helps with Navigating Maternity Leave & More
Prenatal Vitamin Supplements
Pink Stork Spotlights Its Total Prenatal + DHA Formula
Breastfeeding Tracker Apps
Maia Helps Moms Track Feeding, Growth, And Wellbeing With Ease
Charitable Mother's Day Initiatives
Knix Partners with Baby Love to Give Back to the Community
Prenatal Nutrition Systems
HealthyBaby Our Prenatal Includes Formulas for Preconception & More
Pregnancy Support Apps
Aware.ai Pregnancy App Connects Moms With AI Driven Support Communities
Fertility Support Dietary Supplements
Fairhaven Health Fertility Multivitamins Come in Two Options
30-Day Gut Health Challenges
Bio-K+ is Inviting People to Experience the Benefits of a Healthy Gut
Virtual Lactation Consulting Services
Mamava Joins Forces with SimpliFed to Offer More Support
Hormone Support Powders
Ovii's Powered Supplement Targets Four Key Pillars of Women's Health
Perimenopause Management Features
Oura Perimenopause Check-In Offers Support and Insight
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Probiotic Pregnancy Supplements
The O Positiv Health PREGGO Prenatal + Probiotic is Science-Backed
Newborn-Specific Support Platforms
Baby Dove is a New Support Platform for Expecting Parents
High-Dose Iron Supplements
The Ritual Iron BioSeries is Pregnancy-Safe and Available Now
Period-Planning Shopping Features
Instamart Launches a Menstrual Tracker and Care Hub for Planning
Health-Focused Educational Programs
Natural Grocers Debuts Three Essential Health-Focused Hacks
Women-First Hydration Elixirs
Greater Than Launches the New GoddessLand Elixir Cans
Physician Baby Skincare
My Petite Coco Launches Science-Backed Skincare for Infants
At-Home Postpartum Lab Tests
Trellis Health's Health Assessment is Groundbreaking
Male Reproductive Health Supplements
FullWell Fertility Offers a Men's Daily Essentials
Maternal Care Platforms
BirthBridge Brings Birth Pros & Families Together In One Coordinated Space
Educational Mother-Supporting Events
Momcozy Finishes Up the 2025 Expert Series with Eight Events
Postpartum-Focused Organic Cotton Pads
Nyssa Offers the Complete Organic Cotton Cover Pads Trio
Pregnancy Tracker Apps
Monitor Pregnancy And Baby Milestones Easily With BabyTrack