From skull-adorned coffee branding that plays up the concept of ritual to vibrant gradient java packaging ranges that stand out on store shelves, there are many ways that coffee roasters and cafes can use differentiate themselves in the burgeoning specialty coffee market.
In creating tactile packaging that is also visually appealing, brands can use sensory marketing to help consumers imagine that the quality of the coffee product itself is as intricate, thoughtful and high quality as the pretty packaged exterior.
In channeling high level themes into java packaging and branding concepts such as ritual, tradition, nostalgia and scientific precision, coffee roasters and cafes are able to align the product with connotations of that theme in the mind of the consumer.
16 Examples of Coffee Branding
From Fashionable Brew Branding to Color Spectrum Java Packaging:
Rebecca Byers — May 22, 2015 — Marketing
16
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
15
Mexican Coffee Packaging
The Oaxacan Coffee Company Wants Its Products to Be Souvenirs
14
Secret Garden Branding
This Organic Cafe Branding Channels Images of an Idyllic Forest
13
Time Traveler Bakery Branding
This Bakery Visual Identity Communicates an Interest in Quality
12
Artisanal Cold Brew Branding
This Sandow's London Cold Brew Coffee 2-Pack is Earthy and Rustic
11
Type-Based Branding
Venice Cold Brew Packaging Relies on a Framework of Letters
10
Ethereal Abstract Java Branding
This Spanish Coffee Brand Boasts Delicate Artistic Packaging
9
Dark Ritualistic Branding
This Alchemy Coffee Co Branding is Ultramodern and Gothic
8
Artisanal Java Branding
This Salvador Coffee Packaging is Rustic and Sustainable
7
Clinical Iced Coffees
Flavored Iced Coffee Products Offer Doses of Delicious Distraction
6
Chalkboard Coffee Pod Branding
The Packaging for MOMENTUM Pods are Inspired by Blank Canvases
5
Vibrant Modern Java Packaging
Coffee Selfish Boasts Hot Pink Typography Scrawled Across Its Bags
4
Region-Specific Boxed Coffees
This Coffee Packaging Comes with the Brand's 10th Anniversary
3
Cork-Topped Cold Brews
'Kingdom Coffee' Products Feature Sophisticated Branding
2
Flower-Focused Coffee Packaging
The Roastorium Specialty Coffee Packaging is Naturally Designed
1
Wintry Holiday Coffee Tins
This Coffee is Featured in Festive Christmas-Themed Packaging
Related Ideas
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Organically Curvaceous Coffee Makers
The Conceptual 'Woolly' Capsule Coffee Machine is Friendly
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Barista-Grade Coffee Makers
The Breville Nespresso Vertuo Creatista is Self-Adjusting
Traveler Espresso Shot Brewers
The Conceptual Bialetti 'BrewPin' Quickly Prepares Java
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Coffee-Brewing Cafe Racer Motorcycles
The Conceptual Real Café Racer by You-Hao-Wu Prepares Java
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Portable Espresso Coffee Brewers
The BrewPin Coffee Machine Uses the Moka Pot Brewing Method
Speaker-Like Coffee Makers
The Conceptual 'POCO' Portable Capsule Coffee Machine is Handy
Festively Fashionable Cafe Kitchenwares
Starbucks Holiday Drinkware Comes in Many Styles
Luxury Coffee Makers
The L'OR BARISTA System Delivers Convenience and Premium Taste
Romantic Branded Cafe Products
Starbucks Japan Valentine’s Day Collection Has Over 12 New Items
Four-in-One Coffee Makers
The Cuisinart Coffee Center Barista Bar Takes Inspiration from the Cafe
Gen Z Coffee Brands
Florence by Mills Coffee Expresses Millie Bobby Brown's Love of Java
Sleek Pour-Over Coffee Makers
The Saki Pour-Over Coffee Maker is Modern and Convenient
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Tranquil Design Coffee Makers
The 'Zenbrew' Coffee Maker by Suckhand Saren is Peaceful
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
Compostable Coffee Pod Packaging
These Cambio Roasters Organic Coffee Pods are Sustainable
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Vacuum-Powered Coffee Brewers
The JavaStarr Vacuum Coffee Brewer Achieves Exceptional Java
Spring-Ready Coffee Launches
Starbucks Ushers in Spring with New and Returning Seasonal Coffee
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Sophisticated Espresso Units
KitchenAid Debuts Its New Espresso Collection Featuring Four Machines
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Flavor Exploration Coffee Pods
Zavida Coffee Roasters is Introducing New Keurig Pods
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Artistic QSR Merch
Starbucks Unveils New Collection in Collaboration with Artist Tim Singleton
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Ethiopian Culture-Celebrating Coffees
Blue Bottle Coffee and The Weeknd Launch Samra Origins
Electrolyte-Infused Coffee Brands
'ElectroBrew' Infuses Each of its Brews with Electrolytes
Portable Digitized Coffee Brewers
The 'Brewster' Coffee Machine Supports Precision Brewing
Seasonal Spring Coffee Menus
PJ's Coffee's Latest Menu is Full of Brulee and Vanilla Flavors
Full-Flavor Canned Cold Brews
Three Coffee's Canned Beverages are Enhanced with Unique Flavors
Regenerative Coffee Brands
Holistic Roasters' Biodynamic Coffee Blends are Clean
Superfood-Powered Coffee Product
BareOrganics Boasts a Range of Organic Superfood Coffees
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Exceptionally Cultivated Coffees
Nespresso N20 is the Result of 20 Years of Research
Mind-Enhancing Mushroom Coffees
'Shroomi' Rolled out Four New Mental Performance Coffees
Minimalist Collaboration Coffee Carriers
Starbucks x fragment Design Collection Has Two Sizes
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Modern Drip Coffee Makers
Balmuda Introduced Its New Product Offering—The Brew
Video Game-Themed Canned Coffees
The Boss Coffee Legend of Coffee’s Origin is Zelda-Inspired
Pared-Back Coffee Interiors
Keiji Ashizawa Has Ccreted a Minimalist Blue Bottle Coffee Shop
Caramel-Flavored Coffee Pods
Starbucks Coffee by Nespresso for Vertuo Now Comes in Two Flavors
Ready-to-Drink Espresso Martinis
The Roaster's Daughter Launches a New and Enticing Offering
Contemporary Colorful Coffee Machines
LAYER Design Unveils the Modern Breeze Coffee Machine
Premium Nootropic Coffees
Pressed Juicery Debuts New Nootropic Coffees and Matcha Collection
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Festive Coffee Advent Calendars
Onyx Coffee Lab Presents the 2023 Coffee Advent Calendar
AI-Generated Coffee Blends
Artificial Intelligence Created Kaffa Roastery's AI-CONIC Blend
Automated At-Home Coffee Roasters
The Coma Automatic Coffee Bean Roaster is Advanced
Holiday Coffee Blends
Lavazza Partnrs with Rifle Paper Co. to Introduce a Limited-Edition Blend
Cold Extraction Coffee Makers
The ESSENSE BRRREWER Cold Drip Coffee Maker Enhances Sweetness
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Multi-Bean Coffee Blends
This Fairtrade Organic Five Country Blend Features 5 Types of Beans
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Organic Regenerative Coffee Brands
Groundwork Coffee Received ROC Certification in California
Regional Brazilian Coffee Capsules
The Nespresso Origins Organic Brazil Capsule is Smooth and Mild
Holiday Coffee Blends
Free Rein Coffee Company is Set to Enhance Your Holiday Coffee Experience
Eco-Friendly Coffee Brands
'Zenbunni' Sources its Coffee Beans from Biodynamic Farms
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Regenerative Organic Coffees
Heirloom Coffee, a Sustainable Brand, Has a Roastery in Oakland
RTD Organic Cold Brew Coffees
Lavazza’s Canned Organic Cold Brew Coffees Arrive for Spring
Premium Instant Coffee Products
The Nescafé Instant Coffee Range Has Two New Options
Chocolate-Flavored Coffee Drinks
Starbucks Debuts the New Chocolate Drink Items Ahead of Summer
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Biodynamic Farming Coffee Brands
Melk.cafe Sources its Specialty Coffee with Respect to the Land
Refined QSR Cold Brews
McDonald's McCafé Cold Brew Coffee Comes in Five Flavors
Reusable Contactless Cups
Starbucks' Borrow a Cup Pilot Explores Reusable, Recyclable Packaging
Coffee-Centric Contemporary Studios
The Blue Bottle Studio Marks the Cafe's First Residency
Recycle-Ready Coffee Pouches
Amcor and Löfbergs Launch Monomaterial Recyclable Coffee Packaging
Ready-to-Drink Wellness Coffees
These Rokit Health Coffees are Conveniently Canned
Syrup-Inspired Coffees
IHOP & Kraft Heinz Collaborated on Pancake-Inspired Coffee
Indonesian Cold Brew Coffees
INDOxyz Shares the Premium Taste of Indonesian Coffee
Sustainable Indian Coffee Jars
Rage Coffee Debuts New Glass Jars, Made in India, for its Products
50s-Style Espresso Blends
First Espresso by Blue Bottle Coffee Pays Homage to 1950s Coffee Culture
Functional Coffee Subscription Services
Zend Coffee is Offering Easy Access to Premium Beans
Mushroom-Enhanced Coffee Capsules
Organo Makes Italian Specialty Coffee Blends in Easy-to-Use Pods
Celebratory Retailer Coffee Campaigns
This 7-Eleven Coffee-to-Go Offer Marks 60 Years of Java
Refillable Coffee Pouches
The Nescafé Brand Has Released Instant Coffee Refill Pouches
Functional Canned Coffee Drinks
These New Lucky Jack Coffee Drinks Come in Two Varieties
Plant-Based Cold Brew Lattes
Chamberlain Coffee is Introducing Ready-to-Drink Beverages by the Can
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Ice Cream-Flavored Iced Coffees
These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Sustainably Packaged Coffee Products
Bowl & Basket Single-Serve Coffee Bags Come in Three Options
Precision Automated Espresso Makers
Jura GIGA 10 Automatic Specialty Coffee Machine is High-End
Energizing Adaptogenic Drinks
Taika's Adaptogen-Infused Coffee Inspires Focus & Creativity
Whole Spiced Coffee Syrups
Transcendence Coffee Makes Elevated, Clean-Label Coffee Syrups
Versatile Extra-Concentrated Coffees
Estate '98 Specialty Ultra Concentrated Coffee is Delicious
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
Spirit-Based Cold Brews
Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Sake-Inspired Drip Coffee Packs
Yamatoya Sake Coffee Comes in Two Varieties
Premium Private Label Coffees
Gelson's Epicure Coffee Series Was Created with Go Get Em Tiger
Convenient Cold Coffee Products
These New Arctic Coffee Products Respond to Consumer Demand
Small-Batch Canned Cold Coffees
ZigZag Cold Brew Coffee Features Carefully Selected Beans
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Chef-Curated Coffee Collections
The Curtis Stone Steeped Coffee Collection Has Four Products
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Specialty Coffee Concentrates
Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees
Whiskey-Inspired Coffee Blends
Bean Box Launched an Exclusive Bourbon Barrel-Aged Colombia Coffee
Public Investment Opportunities
Steeped Coffee Offers a Unique Investment Opportunity
Super-Energizing Canned Coffees
Super Coffee XXTRA Delivers a 200mg Jolt of Caffeine
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Floral-Forward Coffees
Stumptown's Vivid Bloom Has Notes of Rose & Orange Blossom
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Full-Bodied Chocolate-Inspired Coffee Blends
Lavazza and Paris Baguette Announce a New Blend
Italy-Inspired Coffee Pods
The Nescafé Dolce Gusto Italian Inspiration Range Has Two New Options
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Coffee Spice Blends
The Spice House x Intelligentsia Coffee Launch Two New Products
Dessert-Flavored Coffee Ranges
These Entenmann's Coffees from White Coffee are Flavorful
Eco-Conscious Coffee Packaging
Bruvi Teams Up with Lamill and Joyride on Sustainable Coffee Pods
Collaborative Coffee Labels
Nuzee and Stone Brewing Launch the Stone-Branded Specialty Coffee Line
Seasonal Convenience Store Coffees
These 7-Eleven Seasonal Menu Items Embrace Cold Weather Flavors
Celebratory University Coffee Packaging
PJ's Coffee Tulane University Commemorative Can is Playful
Canned Vietnamese Coffees
Sang's Ready-to-Drink Coffees Share an Authentic Taste of Vietnam
Plant-Based Frothy Coffees
Kenco Appeals to Eco-Conscious Consumers with its Plant-Based Offerings
Alpine-Inspired Coffee Products
The Nespresso Professional Caffe Nocciola Range is Here for Winter
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Coffee-Inspired Ice Creams
Reborn Coffee's Created Frozen Treats Inspired by Mochas & Cold Brews
Delectable Rich Coffees
Café Grumpy Debuts its 'Small Batch Roasted Instant Coffee'
French Roasted Coffee Offerings
Trader Joe's French Roast Coffee is Simple and Rich
Simple Dark Roast Coffees
Joe's Dark Ground Coffee is All Flavor and No Fuss