Canada-based flavored coffee brand Zavida Coffee Roasters is introducing a series of single-serve coffee products for consumers to pick up for their Keurig machines this fall.
The brand is introducing the new Discovery Variety Pack and the Flavor Explosion Variety Pack, which each contain six and nine flavors, respectively. The Discovery Variety Pack has 100% Colombian Medium Roast, Breakfast Blend Light Roast, French Roast, Canadian Maple, Hazelnut Vanilla and French Vanilla. The Flavor Explosion Variety Pack features Canadian Maple, Hazelnut Vanilla, Cinnamon Bun, French Vanilla, Crème Brûlée, Chocolate Fudge Brownie, Pumpkin Spice, Pecan Pie and Apple Pie. Both variety packs are rolling out to Walmart locations now in Canada.
Marketing Director Darlyn Reyes commented on the new products from Zavida Coffee Roasters saying, "We believe that coffee should be more than just a morning ritual; it should be an experience. With our new Variety Packs, we aim to shake up how Canadians enjoy coffee., Coffee should be fun, so join us and explore the endless possibilities that our coffees offer – hot or cold.”
What's Driving This Trend
- Flavored Coffee Pods
- Zavida Coffee Roasters is introducing new Keurig pods with a variety of flavors for consumers to enjoy.
- Discovery Variety Pack
- Zavida Coffee Roasters is launching a variety pack containing six flavors to provide consumers with a unique coffee experience.
- Flavor Explosion Variety Pack
- Zavida Coffee Roasters is releasing a variety pack with nine flavors, offering consumers a diverse range of taste experiences.
Who This Affects Most
- Coffee Brands
- The introduction of flavored coffee pods by Zavida Coffee Roasters presents an opportunity for other coffee brands to innovate in the single-serve coffee market.
- Retail
- The release of Zavida's variety packs in Walmart locations provides an opportunity for retailers to attract coffee enthusiasts seeking unique and flavorful options.
- Beverage Packaging
- The launch of Zavida's new Keurig pods opens up avenues for beverage packaging companies to explore innovative designs and convenient packaging solutions.
