These interactive store windows range from multilingual beauty displays to festive VR facades that celebrate popular holidays. While the Harrods and Faberge collaboration celebrated Easter -- the luxury department store's window display featured an egg sculpture that was adorned with patterned and interactive projections -- a Christmas fairytale display by Saks Fifth Avenue Holiday was powered by mobile technology.
Whether appealing to tech-savvy millennials or promoting customization, these interactive store windows make any shopping experience more memorable. The experiential merchandising examples range from cosmetic shop windows that are personalized to each person that passes by along with motion-detecting store facades that are re-configured to showcase product specs in a way that is both engaging and entertaining.
14 Interactive Store Windows
From Festive VR Facades to Multilingual Touchscreen Merchandising:
Jana Pijak — Sep 25, 2015 — Marketing
14
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
13
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
12
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
11
Digital Easter Displays
Harrods and Faberge Team Up for an Interactive Egg Installation
10
Search Engine Store Displays
The Google Store Retail Concept Boasts a Slew of Interactive Elements
9
Digitized Stained Glass Windows
Shiseido’s Interactive Store Display Draws Consumers In
8
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
7
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
6
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
5
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
4
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
3
Motion-Detecting Store Displays
Love Pavlov Creates Viewer-Triggered Storefront Windows
2
Multi-Tiered Electronics Shops
This Experimental Store is Divided into Various Interactive Spaces
1
Digitized Car Dealerships
This Projected Window Display is Created for German Auto Brand BMW
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Futuristic Retail Kinetic Displays
FOG Architecture Designs Super Seed's Retail Store
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Stunning Eyewear Store Interiors
El Departamento Orchestrates an All-Green Eyewear Store Aesthetic
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Building Block Window Displays
This Louis Vuitton LEGO Christmas Display Has the Damier Pattern
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Artful Beauty Metaverses
The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Flagship Store Window Designs
6a Architects Highlights Sex Shop Windows in New Storefront Design
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Renovated Accessories Flagship Stores
The Boyy Flagship Store Gets Another Refurbishment
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Seoul-Themed Immersive Digital Exhibitions
London Opens the New Digital Delight Installation
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Fashion House Festive Carousels
Dior Completes the Carousel of Dreams Installation in NY
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Futuristic Phone Accessories Stores
CASETiFY Taps Andre Fu for Its Retail Location in Osaka, Japan
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Norwegian Coastline-Inspired Stores
Snøhetta Designs the Latest Holzweiler Store Location
Wintry Beauty Metaverses
The Givenchy Beauty House on Roblox is a Festive Virtual Escape
Glass Facade Shopping Centers
OMA and Shohei Shigematsu Design the Harajuku Quest Retailer
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Next-Gen Fitting Rooms
The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Stretched Retail Shelf Displays
The P1.875 HD from MDS Rise Enables Real-Time Marketing In-Stores
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Immersive Crystal Installations
LUMIÈRES by St. Louis Was Showcased During Milan Design Week
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Elegant Grocery Shopping Spaces
De Zwarte Hond Designs the New Dynamic SuperHub Store
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Ceramic Tile Boutique Storefronts
Neri&Hu Design the New Piaget Storefront in Hong Kong
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Sculptural Holiday Window Displays
Shawn Kolodny Collaborates with House of Creed
Lunar Beauty Pop-Ups
Armani Beauty Decks Out the Halls of Haikou Mova Mall in Red
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Micro Self-Service Checkout Kiosks
The 365 Retail Markets MM6 Mini Kiosk is Versatile
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Rippled Facade Luxe Retailers
Aranda\Lasch Designs the New Dior Store Interior Facade in Qatar
Award-Winning Winter Art Exhibits
Window Wonderland is Running from November 24 to January 31
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Fragrant Holiday Trees
Fifth Avenue's Holiday Tree Displays Shares NEST's Holiday Fragrance
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping