These immersive bar experiences range from wine party tour buses that transport guests across London to star-studded scotch parties that bring iconic whiskey brands to life. With many consumers no longer content with simply grabbing a drink at the bar, many venues have sought new ways to engage customers.
One of the most popular ways that bars create an immersive environment is by adopting a unique theme. These themed bars often go beyond gimmicky drinks and quirky decor, to try and offer a more unique drinking experience. Some standout examples include a Breaking Bad-themed brewery tour, a winter-inspired whisky display and an aviation-accented airport bar.
In addition to giving their bar an interesting theme, many establishments also offer some aspect of entertainment. This can range from a multi-sensory gin tasting to live folk music. It is this interactive element that can help create a truly immersive bar experience.
25 Immersive Bar Experiences
From Wine Party Tour Buses to Star-Studded Scotch Parties:
Katherine Pendrill — Jan 12, 2016 — Business
25
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
24
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
23
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
22
Discreet Prohibition-Inspired Bars
The Bootlegger is a New Speakeasy Located in London
21
Camping-Themed Restaurants
48 Urban Garden in Athens Features a Refurbished Airstream Kitchen
20
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
19
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
18
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
17
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
16
Lawn Bowling Bars
Toronto's Track & Field Venue Fuses Lawn Sports and Liquor
15
Speakeasy-Inspired Dining Experiences
This Restaurant Delivers the Full Speakeasy Experience
14
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
13
Immersive TV-Themed Bars
This Immersive Brewery Experience is Based on the TV Show Breaking Bad
12
Immersive Whisky Ice Caves
Johnnie Walker Blue Creates Glacial Ice Experience
11
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
10
Nose-Ingested Alcohol Clouds
This Bar Combines Meteorology and Mixology for a Boozy Adventure
9
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
8
Folksy Pop-Up Bars
The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
7
Aviation-Themed Airport Bars
This Heathrow Restaurant and Bar is Inspired by Vintage Jets
6
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
5
Hostel Cocktail Parties
La Maison Cointreau Provides a Night of Upscale Entertainment
4
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
3
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
2
Action Movie-Themed Restaurants
Walt Disney World is Opening an Indiana Jones-Themed Eatery
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
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Japan-Inspired Hybrid Bakeries
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Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
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Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
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Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
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AI-Created Neighborhood Cocktails
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Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Ultra-Luxurious Bar Interiors
Ramy Fischler Designs the Cravan Cocktail Bar in Paris
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Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
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Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Retro-Inspired Boutique Hotels
AIME Studios Designs the Hoxton Shepherd's Bush Location
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Barrel-Adorned Whiskey Bars
This Bar's Interior Makes Generous Use Of Wood From Discarded Barrels
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Collaborative Premium Cocktail Lines
Slurp & Laneway Distillers Foster Elevated Drink Experiences
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
On-the-Go Coffee Bars
The Nespresso Bar Will Be Located at the Liverpool Street Station in London
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Whisky-Inspired AR Sculptures
State of the art. A.I 02/15/23 Explores the Art of Distillation
Beer-Branded Toronto Culinary Experiences
Estrella Damm Culinary Journey is Available Until May 31
Cannabis-Friendly Modern Cabinets
Alter Interiors Designs the High Bar with Structural Forms
Immersive Wine-Inspired Games
Chablis Appellation Launches an Online Interactive Game About Wine
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Mediterranean-Inspired Cocktail Bars
Bar Bisou Bisou Serves Low-ABV Cocktails & Zero-Proof Drinks
Coffee-Wine Bar Hybrids
'Equal Parts' Opens Down the Road From its Sister Restaurant
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Beer-Filled Bath Spas
WeWantMore Designs the Bath & Barley Beer Spa in Brussels
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Multi-Sensory Cocktails
Offworld Bar's Black Hole Cocktail is Experienced with Headphones
Immersive Lighting Hotels
The Luma Hotel Hosts Several Impressive Lighting Installations
Film-Inspired Bottle Shop Interiors
Studio Paul Chan Draws Inspiration from Wes Anderson
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Eurovision-Themed Hotel Experiences
INNSiDE Host a Eurovision-Themed Event Schedule for Guests
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Edible Cocktail Bites
Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Musical Afrofuturism Metaverses
The Verse by Jack Daniels is an Immersive Virtual Experience
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Photographic Winery Experiences
This St. Francis Winery & Vineyards Group Experience Includes Glam
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
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Stauning's Customizable Labels Creatively Solve Supply Chain Issues
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Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
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This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
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'Haus' Augments its Bottles with Curated Recipes and Playlists
Nostalgic Film-Retail Speakeasies
Blockbuster Gets a Revived New Life as a Speakeasy
Luxurious 10-Piece Mixology Sets
The Mixology Bartender Kit Helps You to Make Impressive Cocktails
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
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The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Themed Hotel Rooms
Island Shangri-La Launches ‘Themed Room Experiences’ for Hotel Guests
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The NA Drink Locator App Maps Alcohol-Free Options
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Pollution-Absorbing Murals
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Mountain Air Sommeliers
Patrick Stebler & Graubunden Offer Aroma-Focused Mountain Tours
Stock Market-Themed Bars
At The Sauga Bar X-Change, Drink Prices Change Based on Real-Time Demand
Dual-Floor Cocktail Bars
New York's Sip & Guzzle Offers a Unique Environment on Each Floor
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Hot Milkshake Bars
Costa Coffee's Hot Milkshake Unbelieva-Bar is an Immersive London Pop-Up
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Premium Non-Alcoholic Cocktails
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Tennis-Themed Eyewear Experiences
The Polo Ralph Lauren x Wimbledon Experience is Immersive
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
K-Pop Whisky Metaverses
Chivas' Regal Planet Invites Adults Into an Immersive Experience
Space-Aged Bottled Whiskey
Mystic Develops its New Galactic Whiskey with Unique Distilling
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Non-Alcoholic Steakhouse Cocktails
Whitbread & Strykk are Making Alcohol-Free Cocktails Accessible
Ornate Whiskey-Inspired Cafées
The Macallan Harmony Café Pop-Up Celebrates the Exclusive Whisky
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Stylish Low-Alcohol LA Bars
STAY. Offers a Chic Night Out Without the Hangover
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
Whiskey Barrel-Decorated Bars
RooMoo Designs the New Laizhou Bar in the Xuhui District
Holiday-Ready Whisky Cocktails
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Bar Cart Mascots
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Virtual Countryside Experiences
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Immersive Spring-Themed Exhibits
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Musically Inspired Cocktail Menus
Hacha’s Cymatics Menu Influences Flavor with Sound Waves & More
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Restaurant-Expanding Wine Bars
London Restaurant Trullo Opens a Sophisticated Wine Bar Next Door
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Festive Hotel Decor Campaigns
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Experiential Workplace Rewards
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