These memorable IKEA commercials range from punny furniture ads to familial food commercials that encourage shoppers to visit the home retailer's famed restaurant. For decades, IKEA has offered stylish home furniture and accessories at a low price. Known for its flat-packed packaging and modern aesthetic, the Swedish retailer does not only embrace innovative product design but also creatively market's its furniture, appliances and even its food range.
Some of the most memorable IKEA commercials in recent months include festive ads that celebrate popular holidays. While the retailer's most recent Christmas campaign promotes its line of holiday decor, its cinematic Halloween commercial is a humorous tribute to Stanley Kubrick's classic 'The Shining.'
Furthermore, commercials like an animal rescue campaign pair homeless pets with furnished room settings to encourage viewers to give animals a loving home. Appealing to both familial and Millennial sensibilities, IKEA reaches a younger demographic by promoting budget-friendly pricing and convenience. Similarly, the retailer targets Gen X and Boomer demographics with campaigns that focus on sentiment and nostalgia.
15 Innovative IKEA Commercials
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Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
14
Enchanting Eco Lighting Ads
IKEA Promotes the Natural Beauty of Energy Efficient LED Lightbulbs
13
Furniture Catalog Spoofs
IKEA's Bookbook Catalog is Presented Like a Fancy Tech Product
12
Furniture-Shopping Dog Adoptions
Ikea's Home for Hope Advertises Rescue Dogs in Room Displays
11
Dynamically Rotating Kitchen Ads
This IKEA Kitchen Ad Shows How Design Should Work for You
10
Play-Encouraging Furniture Campaigns
This IKEA and DreamWorks Ad Inspires Kids to Say Yes to Play
9
Frightening Furniture Ads
IKEA's Paranormal-Inspired Furniture Commercial Has a Freaky Bed
8
Family-Bonding Food Commercials
IKEA's 'Together We Eat' Campaign Wants to Get to Know Your Family
7
Punny Furniture Ads
IKEA Malaysia Promotes Its Upcoming Sale with Various IKEA Puns
6
Haunting Halloween Ads
IKEA's Halloween Ad Parodies The Shining
5
Hypnotic Furniture Stunts
IKEA's Furniture Ad Spellbinds a Real Couple with Hypnosis
4
Miniature Modular Kitchens
This Ad Shows How Easy It is to Create a Custom IKEA Modular Kitchen
3
Comical Christmas Furniture Ads
The IKEA Christmas Ad Shows How to Maximize the Holiday Season
2
Quirky Storage Commercials
IKEA's 'Joy of Storage' Shows Clothes Finding Their Home
1
Fantastical Furniture Ads
IKEA Encourages Us to Harness Our Imaginations in 'Come Home to Play'
Related Ideas
Cozy 60s-Inspired Seating Solutions
The IKEA DYVLINGE Swivel Armchair Revives a Classic Design
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Timeless Furniture Designs
Friends & Founders Embraces Scandinavian Tradition and Craftsmanship
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Connected Automotive Furniture Pieces
The Volvo Lifestyler Trolley by PDF Haus is Adaptive
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Flexible Workplace Furniture Collections
The IKEA MITTZON Office System Has 85 Products
Accessible Smart Home Solutions
These IKEA Smart Home Sensors Come in Three Models
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Ultra-Sophisticated Sofa Designs
Fogia Boasts a Range of Sofa Designs with Swedish Sensibilities
Ultra-Cozy Contemporary Furniture Collections
The Barba Collection by Fogia, Sweden is Stunning
Inconspicuous Pet Furniture
Pilar Pirez Manfredi Designs the TAIPEI Pet Furniture Collection
Uplifting Pet Products
IKEA's UTSÅDD Collection Brightens the Lives of Pets & Their Owners
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
Ergonomic Multi-Use Desk Furniture
The 'Kabinett' Desk Supports Productivity, Storage and More
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Supersized Holiday Meatballs
IKEA's Turkey-Sized Meatball Weighs 4.5 Kilograms
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Conscious Experimental Furniture Designs
Vaarnii's Whimsical Furniture Was Presented at Tableau
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Halloween-Themed Decor Collections
The IKEA KUSTFYR Collection is a First from the Brand
Flatpack Advent Calendars
IKEA's VINTERFINT Advent Calendar Shares the Joy of Assembly
Kitchen-Inspired Store Interiors
Crosby Studios Designs This Unconventional Jewelry Store Interior
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Togetherness-Inspired Furniture Capsules
JUNTOS ' Inaugural Furniture Line is Called Coming Home
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Gaming-First Furniture Collections
Ikea's 'Brännboll' Collection is Minimalist And Comfortable
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Funky Colorful Storage Units
Pavel Vetrov's Funky Storage Units Capture Attention
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Alternative Energy Illuminators
The IKEA x Little Sun 'SAMMANLÄNKAD' Collection is Elegant
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Staff Uniform-Made Home Collections
IKEA's VÄXELBRUK Collection Upcycles Worker Uniforms
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Nature-Inspired Collaborative Designs
Marimekko and IKEA Join Forces on the BASTUA Collection
Festive Showroom Eateries
Seasons Eating's at IKEA Opens Roomsets for Holiday Hosting
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Furniture Retailer AI Chatbots
IKEA Launches the BILLIE Chatbot To Tackle Customer Inquiries
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Low-Cost Monitor-Mounted Lamps
The IKEA LAGERGÄNG Fits Neatly onto a Computer Screen
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Furniture Brand Price Reductions
IKEA New Lower Prices Includes Over 1,500 Products
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Green Tea Retailer Desserts
The IKEA Japan Matcha Fair Menu Has Nine Items to Enjoy
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Retro Ready-to-Assemble Furniture
Ree Drummond's New Line Boasts her Signature Vintage Style
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Tailgating SUV Functional Kits
The SUV Kit By VanLab is Inspired by the Functions of IKEA
Playful Furniture Exhibits
SFMOMA Presents Conversation Pieces: Contemporary Furniture in Dialogue
Storage-Equipped Restaurant Chairs
The RACK Chair Design by Zhiyuan Fang is Multifunctional
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Workplace-Integrated Store Locations
IKEA Hosts Hej!Workshop Coworking Space in its Store
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Eco-Friendly Scandinavian Furniture
These VERK Furniture Designs Prioritize Swedish Sustainability
Repairable Flat-Pack Sofas
Takt Launches the Spoke Sofa During 3 Days of Design
Cost-Conscious Portable Air Purifiers
IKEA's Dajlien Air Purifier Enhances Home Wellness Routines
Stylish At-Home Workout Lines
IKEA's Home Workout Collection Blends Seamlessly into the Home
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Private Label Home Goods
Iceland is Launching a New Household Goods Collection Under its Brand
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
Connected Retailer Light Strips
The IKEA Ormanäs RGB LED Strip Works with Smart Home Setups
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Plant-Based Meatball Trees
IKEA's Veggieball Christmas Tree Creates a Plant-Powered Centerpiece
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
University Starter Kits
IKEA Canada Curated a $99 Kit with Dorm Room Staples for Students
Cozy Storage-Focused Furniture
The Pocket Chair by Blå Station is Designed by Stone Designs
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Danish Design Exhibitions
Fritz Hansen Curated EXPRESSIONS of CHARACTER in Copenhagen
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Asia-Honoring Artisanal Handmade Designs
IKEA Presents its MÄVINN Collection Celebrates Asia
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Pop Art-Inspired Bright Furniture
Henri Judin's New Furniture Series Unveiled at SaloneSatellite
Sandwich-Inspired 70s Decor
The Retro Schlotzsky's Sandwich Studio Line Honors an Iconic Menu Item
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Human Connection-Inspired Furniture
Carl Hansen & Son Joins Rikke Frost on the Sideways Series
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Safety Patent Pledges
IKEA Promotes Safety with Its Patent Pledge Program
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Chunky Office Furniture
Nienkamper's Beam Collection is an Example of Chic Chunky Furniture
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Contemporary Television Artwork
Samsung and Marimekko Unveil a Project for The Frame
Smart Home Air Monitors
IKEA Launches Vindstyrka, a Smart Indoor Air Quality Monitor
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Playful Sustainable Lounge Furniture
The Beam Collection by Neinkamper is Soft and Curvaceous
Bespoke Interior Design Services
IKEA is Offering Online Design Assistance For Homes & Businesses
Sculptural Connected Floor Lamps
The IKEA PILSKOTT Smart LED Floor Lamp is Space-Saving
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Wilderness-Inspired Furniture Series
Name Place Animal Thing Designs the Habitat Collection
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Sustainable Flat-Packable Hotel Furniture
Fritz Hansen Recently Debuted Its First Outdoor
Thoughtful Wheeling Cabinets
Anna Søgaard's Cabinet on Wheels Emphasizes Mobility in the Everyday
Restaurant-Transformed Eyewear Stores
EBBA Architects Designs a New Store for Cubitts
Sustainable Furniture Services
IKEA's As-is Service Connects Shoppers to Gently Used Products
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Furniture Retailer Matcha Menus
The 2024 IKEA Japan Matcha Fair Has Five Exclusive Sweets
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Contemporary Rocking Chair Designs
Audo Designs the Sleek Mid-Century Penguin Rocking Chair
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Accessible Festive Grocer Products
The ALDI Holiday Assortment Has Over 70 New Items
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes