It seems as if the famous Dutch beer brand has been around since the beginning of booze, as it's safe to say even non-drinkers can think at least of one of the hilarious or pure genius Heineken innovations.
The pale lager pros have cornered the market on consumer captivation as their product placement percentages have skyrocketed with their starred-logo showing up on everything from jewelry to concert stages. Their commercials always guarantee a liquor-filled laugh and their packaging concepts consistently feature a simplicity that has become synonymous with the brand.
There's something about the straight-forward branding of the Heineken innovations, with the added infusion of humor, that makes you want their cool, crisp campaigning to keep on coming.
41 Wonderous Heineken Innovations
From Boozin' Social Media Stunts to Illuminating Beer Bottles:
Regan Canie — Dec 31, 2011 — Lifestyle
40
Imaginative Alcoholic Ads
Creative Campaigns to Make Booze Irresistible
39
Boozin' Social Media Stunts
Heineken Bluetooth Bottle Opener Creates a Facebook Event for You
38
Portable Draught Kegs
Heineken Brings You 5 Litres Of Fun
37
Beeriffic T-Shirt Packaging
The Heineken x UNION x Freshness T-Shirt Comes in its Own Six-Pack
36
Guerilla Marketing Trickery
Heineken Marketing Stunt Fools Italian Consumers
35
Intoxicating 'Star Wars' Tributes
The 'Beer2D2' Heineken R2-D2 by Lockwasher Rocks
34
Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
33
Brewski Baubles
The Heineken Good Wood Jewelry Makes Getting a Frosty One Glamorous
32
Buddhist Beer Bottle Architecture
Monks Build Heineken Temple
31
Men Acting Like Girls for Beer
Heineken Walk-In Fridge Incites Girlie Giddiness
30
Booze-Branded Holidecor
The Heineken Social Tree Will Change Modern Christmas
29
Rocking NYC Billboards
Heineken Light's 'Occasionally Perfect' Billboard Literally Rocks
28
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
27
Beer Bottle Bricks
The Heineken Wobo is a Booze Bottle That can Also be Used for Building
26
Personalized Cake Celebrations
10 Impressive Customized Baked Creations
25
Beer Bottle Landmarks
Heineken Colosseum Replica From Recycled Packaging
24
Illuminating Beer Bottles
Heineken Puts the Spotlight on New Beer Bottles
23
Beer Bottle Hygiene
'New Soap, Old Bottle' Turns Your Empties Into Eco Dispensers
22
I-Spy Alcohol Ads
The Heineken Camouflage Ads are Hidden Entertainment
21
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
20
Corkscrews Instead of Crosses?
Heineken's Controvercial 'Fresher World' Campaign
19
Heineken High Tops
The Gourmet and Heineken Quattro C is Pilsner Posh
18
BOOzevertising
Halloween Themed Beer Ads
17
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
16
Dutch Brewery Baseball Caps
The Heineken100 Blackout New Era Snapback Shows More Than Just Beer
15
Dutch Booze Shoes
The Reebok Pump Lite Heineken Will Make You a True Bar Star
14
Heineken Uses Geoblogging
Virtually Stalk Beer Delivery Men
13
Beer Bottle Christmas Trees
Heineken Builds 1000 Bottle Tree, I Weep Tears of Joy
12
Socially Integrated Beer Ads
The 'Heineken Messenger' Joins Growing Social Networks
11
Sleek Sophisticated Beer Bottles
Julien Muller's Heineken Concept Classes Things Up
10
Customized Party Beers
The Design Your Own Heineken' Six-Pack App
9
Sportstyle Lounges
VIPseating Sports Ball Chairs
8
Guyvention Ale Ads
'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous
7
Disco Beer Dispensers
Heineken Mirrored Globe Keg Will Start Any Dance Party Off Right
6
Tiny Take-Anywhere Kegs
‘Tapje' Keg Allows Consumers to Drink Draft Beer at Home
5
Motion-Sensitive Mirrors
The Heineken Interactive Mirrors Are a Hit for Any Party
4
Beer-Inspired Bar Games
The Heineken Foosball Table Will Generate Envy Among Soccer & Beer Fans
3
Spontaneously Romantic Beer Ads
The Heineken: the Perfect Date Commercial is a Fun Fest
2
City Life Liquor Cans
The Heineken Limited Edition Beer Bottles Show Off Landscape and Spark
1
21st Century Beerbots
Heineken Bot Could Become Man's New Best Friend
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Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Zero Alcohol Functional Beer
The Sleeman Zero+ Boasts the Added Benefits of Electrolytes
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Freezer-Friendly Six-Pack Holders
The Früzi Insulated Beer Can Holder is Summer-Ready
Beer Preference Test Kits
The Heineken Choice Uses Science to Decipher Beer Preferences
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Asian Restaurant Brand Pilsners
P.F. Chang's Has Luanched Its First Beer, the Ha-chi 5251 Pilsner
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Ready-to-Drink Canned Shandy's
Foster’s Proper Shandy Has a 3% ABV for Relaxed Enjoyment
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Branded Beer-Opening Nutcrackers
Miller Lite Creates Nutcracker That Cracks Open Your Beer
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Boat Shoe Beer Holders
Natty Light & Sperry Team Up to Turn Your Boat Shoes Into Beer Holders
Crisp Non-Alcoholic Lagers
Peroni's Alcohol-Free 'Nastro Azzurro' Uses Italian-Grown Maize
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Star-Shaped Beer Ice Cubes
Heineken Laos Creates its own Beer Ice Cubes with Slow Melting
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Unabashedly Traditional Lagers
This Delectable Lager is Designed For Year-Round Enjoyment
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Peach-Forward Beer Launches
Busch Light Debuts the Busch Light Peach in Time for Summer
Flavorful Alcohol-Free Beers
Kingfisher Zero Responds to Consumer Demands
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Fruity Cognac Expansions
Hennessy Announces the Launch of 'Henny White' in the U.S. Market
Flagship Light Lagers
This All-American Lager Appeals to Beer Lovers Of All Stripes
Easy-Drinking American Lagers
The 'Sloop Premium' Beer is Designed For Casual Summertime Sipping
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Apple-Infused Light Pilsners
This Limited-Edition Beer is Ideal For Easygoing Summertime Sipping
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Limited Minimal Branded Beers
Nothing Beer is the Latest Announcement by the Tech Brand
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Ready-to-Pour Bottled Cocktails
These De Kuyper Cocktails Come in Six Delicious Varieties
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Approachable Sparkling Wines
Wha Gwan Glidin Comes Packaged in Beer Bottles
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Lightly Refreshing American Lagers
This Tasty Lager Pays Tribute to Indiana's Brewing Traditions
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Zero-Alcohol Lagers
Staropramen 0.0 Meets the Growing Demand for No-Alcohol Options
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Esports Beer Sponsorships
Heineken 0.0 Becomes the Official Beer Partner of VCT Americas
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Cactus-Infused Craft Lagers
The 'Prickly Pear' Beer Offers a Unique Interpretation Of Summer Lager
Tropically Enhanced Ciders
Strongbow Tropical Cider Features Pineapple and Mango Flavors
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Effervescent Blonde Lagers
This Refreshing Beer is Infused With Rice Flakes and Lemondrop Hops
Reimagined Easy-Drinking Lagers
The 'Kozel White' Beer Offers Low-Alcohol Drinking Enjoyment
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Deftly Balanced Oktoberfest Lagers
This Lager Taps Into Traditional & Modern Brewing Techniques
Extra-Crisp Apple Ciders
Strongbow Ultra Apple Cider is Arriving in the UK in Slim Cans
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Bold Personality-Packed Beers
White Castle & Evil Genius Beer Company Made 'Main Character Energy'
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Pilsner-Packed Party Kegs
Steam Whistle's 5-Liter Keg is Designed For Easy Draught Beer Enjoyment
Premium Light Lagers
Heineken Silver is a New Option That's Lower in Carbs and Calories
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Citrus-Scented White Ales
This Wheat Beer Puts Forth Hints Of Orange Peel & Aromatic Clove