These gender-inclusive kids products range from feminine archery sets to gender-neutral toy ads that aim to empower boys who enjoy playing with dolls. Standouts include inspiring female action figures and coding sets along with engineering toy commercials that discourage girls from embracing common princess stereotypes.
Another notable example is the Moschino Barbie ad that depicts a boy who is playing with dolls. The commercial's subject hangs out with two girls and proves to love his limited edition doll just as much as they do. This inclusive marketing approach appeals to Millennial parents who are more open than past generations. This audience is not only more encouraging of children's self expression but is also likely to promote inclusive values to their children from a young age.
Additional gender-inclusive products for kids include Nivea's sunburn-prone doll that teaches boys and girls about the importance of sun protection and Toys R' Us comic book plushies -- a more masculine set of dolls that celebrates classic Batman villains.
27 Gender-Inclusive Kids Products
27
Kids Coding Toys
The 'Cubetto' Enables Children to Learn Programming in a Fun Way
26
Educational Craft Subscriptions
Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
25
Cardboard Spaceship Kits
The Makedo Space Pod Launch Kit Provides Interactive and Imaginative Play
24
Educational Modular Robots
The Unigear Building Block Toy Robot Teaches Robotics and Construction
23
Tiny Pink Trailers
This Girls' Toy Tractor Shows How a Macho Machine Can Be Made Fun and Feminine
22
Girl-Targeted Science Kits
Yellow Scope Produces Creative and Rigorous Science Kits for Girls
21
Barbie Remote Control Cars
This Toy is Capable of 360 Degree Acrobatic Stunts
20
Superhero Sleeping Bags
The Marvel Selk-Bag Sleep System Turns Hero Costumes into Wearable Beds
19
Building Block Robots
The Meccano MeccaNoid G15 KS Robot is Crafted from Over 1,200 Pieces
18
Gender Positive LEGOs
LEGO Launches a Female Scientist Toy
17
Heroic Female Action Figures
The 'DC Super Hero Girls' were Collaboratively Created by DC & Target
16
Empowering Superhero Stationery
Disney's She-Hulk Vinyl Binder Promotes Girl Power
15
Comunicative Plush Toys
'Talkies' Allow Kids to Receive and Send Voice Messages
14
Diversely Shaped Dolls
The Latest Barbie Fashionistas Line Boasts Curvy, Tall and Petite Models
13
Feminine Archery Sets
The REBELLE PLATINUM Bow and Arrow Set Encourages Girls to Try Archery
12
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
11
Nerdy Toy Subscription Boxes
The Nerd Block Jr. Boys' Box Contains Various Action Figures and Toys
10
Empowering Girls' Clothing
buddingSTEM's Apparel for Girls Celebrates Engineering and Science
9
Powered Dirt Toys
The MudWatt Science Kit Involves Interest in Science, Tech and the Natural World
8
Mythical Plush Toys
The Unicorn and Zebra Hybrid Toys are Perfect for Young Boys and Girls
7
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
6
Feminine Remote-Control Cars
Just Girls Creates a Battery-Powered Camero for the Fairer Gender
5
Girly Toy Subscriptions
The Nerd Block Jr Girl Pack Features Pop Culture Themed Products
4
Girly Science Apparel
Land's End Launches Brand New Science Shirts for Girls
3
Gender-Neutral Doll Ads
The Moschino Barbie Ad Shows a Young Boy & His Friends Playing with Dolls
2
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
1
Plush Storytelling Robots
TROBO is a Cute Doll That Will Help Kids Fall in Love with Learning
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Diabetes-Condition Inclusive Dolls
Mattel Presents a Special Barbie Doll with Type 1 Diabetes
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Gen Alpha Skincare Collaborations
Moms in Medicine Collaborates with Evereden on a New Care Line
Toy-Inspired Millennium Era Eyewear
The Bratz x GENTLE MONSTER Foldable Eyewear is Nostalgic
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Iconic Doll-Commemorating Stamps
USPS' Barbie Stamps Appeal to Youth and Nostalgia-Seekers
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
Intimate Wellness Brand Launches
Niches & Nooks Offers a Fresh Take on Intimate Care
Cartoon Pregnancy Gender Reveals
Hasbro Makes a Major Announcement in the Peppa Pig Universe
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Puzzle-Style Inclusive Furniture
Mara Bragagnolo Designs the Nook Furniture Collection
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Doll-Inspired Body Mists
Boy Smells x Bratz Created the Limited-Edition Doll Skin Body Mist
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Vacation-Inspired Kids' Apparel
The Serena Williams x Janie and Jack Collection has Pastel Hues
Gen Alpha Bath Brands
Splash Makes Fun Shampoo, Body Wash, Lotion for Kids Four to 10
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
1980s-Inspired Eye-Catching Fashion Capsules
Moschino's Pre-Fall 2026 is Playful and Elegant
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Doll-Centric Festival Experiences
Barbie Dream Fest Brings the Iconic Doll to Life for Fans
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Doll-Inspired Bright Timepieces
Barbie and Casio Join Forces on Limited Pink G-Shock Watch
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Pink-Hued Bath Lines
Barbie x HEWI Unveil a Bauhaus-Inspired Pink Sanitaryware Collection
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Doll-Inspired Evening Wear
The Barbie x Azazie Atelier Eveningwear Collection Uses Luxe Fabrics
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Iconic Doll-Inspired Formalwear
Barbie x Azazie Atelier Eveningwear Collection Features 16 Pieces
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Diversity-Focused Furniture Campaigns
IKEA Canada Initiates a Marketing Effort Titled Making Space
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Influencer-Led Kids Clothing Collections
The GEN Kids Clothing Brand is Arriving at M&S and NEXT
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Teddy Bear-Centric Apparel
BOSS and Steiff Introduce a Holiday Fashion Capsule
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Foldable Fashionable Eyewear Capsules
Gentle Monster and Bratz Join on the Pocket Collection
Adaptive Clothing Ranges
Primark X Victoria Jenkins Unveil an Inclusive Fashion Line for All
Anti-Pink Tax Grooming
Dollar Shave Club Challenges Overpriced Women’s Razors
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Inclusive Retail Mannequins
This Primark Seated Mannequin Was Created with Sophie Morgan
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Collaborative Color-Forward Toy Collections
Crayola and Ms. Rachel Debut Color Wonder Ms. Rachel
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Gendered Building Campaigns
LEGO Brings the 'She Built That' Campaign to the CNE
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Modern Infant Gear Lines
mima Now Offers Its Range on Target's Website, Thereby Expanding Access
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Affordable Inclusive Minimal Clothing
Primark Introduces a Capsule of Adaptive Clothing
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Inclusive Retail Displays
The Primark Sophie Mannequin Boosts Visibility for Wheelchair Users
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl
Cause-Focused Brand Campaigns
This Year, Mini Rodini Challenged Black Friday
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection