These gender-inclusive kids products range from feminine archery sets to gender-neutral toy ads that aim to empower boys who enjoy playing with dolls. Standouts include inspiring female action figures and coding sets along with engineering toy commercials that discourage girls from embracing common princess stereotypes.
Another notable example is the Moschino Barbie ad that depicts a boy who is playing with dolls. The commercial's subject hangs out with two girls and proves to love his limited edition doll just as much as they do. This inclusive marketing approach appeals to Millennial parents who are more open than past generations. This audience is not only more encouraging of children's self expression but is also likely to promote inclusive values to their children from a young age.
Additional gender-inclusive products for kids include Nivea's sunburn-prone doll that teaches boys and girls about the importance of sun protection and Toys R' Us comic book plushies -- a more masculine set of dolls that celebrates classic Batman villains.
27 Gender-Inclusive Kids Products
27
Kids Coding Toys
The 'Cubetto' Enables Children to Learn Programming in a Fun Way
26
Educational Craft Subscriptions
Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
25
Cardboard Spaceship Kits
The Makedo Space Pod Launch Kit Provides Interactive and Imaginative Play
24
Educational Modular Robots
The Unigear Building Block Toy Robot Teaches Robotics and Construction
23
Tiny Pink Trailers
This Girls' Toy Tractor Shows How a Macho Machine Can Be Made Fun and Feminine
22
Girl-Targeted Science Kits
Yellow Scope Produces Creative and Rigorous Science Kits for Girls
21
Barbie Remote Control Cars
This Toy is Capable of 360 Degree Acrobatic Stunts
20
Superhero Sleeping Bags
The Marvel Selk-Bag Sleep System Turns Hero Costumes into Wearable Beds
19
Building Block Robots
The Meccano MeccaNoid G15 KS Robot is Crafted from Over 1,200 Pieces
18
Gender Positive LEGOs
LEGO Launches a Female Scientist Toy
17
Heroic Female Action Figures
The 'DC Super Hero Girls' were Collaboratively Created by DC & Target
16
Empowering Superhero Stationery
Disney's She-Hulk Vinyl Binder Promotes Girl Power
15
Comunicative Plush Toys
'Talkies' Allow Kids to Receive and Send Voice Messages
14
Diversely Shaped Dolls
The Latest Barbie Fashionistas Line Boasts Curvy, Tall and Petite Models
13
Feminine Archery Sets
The REBELLE PLATINUM Bow and Arrow Set Encourages Girls to Try Archery
12
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
11
Nerdy Toy Subscription Boxes
The Nerd Block Jr. Boys' Box Contains Various Action Figures and Toys
10
Empowering Girls' Clothing
buddingSTEM's Apparel for Girls Celebrates Engineering and Science
9
Powered Dirt Toys
The MudWatt Science Kit Involves Interest in Science, Tech and the Natural World
8
Mythical Plush Toys
The Unicorn and Zebra Hybrid Toys are Perfect for Young Boys and Girls
7
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
6
Feminine Remote-Control Cars
Just Girls Creates a Battery-Powered Camero for the Fairer Gender
5
Girly Toy Subscriptions
The Nerd Block Jr Girl Pack Features Pop Culture Themed Products
4
Girly Science Apparel
Land's End Launches Brand New Science Shirts for Girls
3
Gender-Neutral Doll Ads
The Moschino Barbie Ad Shows a Young Boy & His Friends Playing with Dolls
2
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
1
Plush Storytelling Robots
TROBO is a Cute Doll That Will Help Kids Fall in Love with Learning
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Children's Beauty Collections
Zara Launches a Beauty Collection for Children with Diane Kendal
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Gender Inclusive Ballerina Shoes
Balenciaga Launch Gender Inclusive 'Leopold Ballerina' Shoes
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Co-Branded Blond Hair Care Kits
The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
Adorable Organic Stuffed Animals
Estella Boasts a Range of Eye-catching Handmade Toys
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Immersive Dollhouse Candles
Homesick's Barbie Dreamhouse Candle Shares Rose and Jasmine Notes
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Pink Tonal Lifestyle Sneakers
Barbie Pink Tones Detail the Latest SB Force 58 Sneaker
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Co-Branded Platform Clogs
The Barbie x Crocs Footwear Collab Shares Playful All-Pink Styles
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Empowering Doll Fragrances
Barbie Eau de Parfum is a Fun and Uplifting Scent
Genderless Post-Streetwear Apparel
Italian Knitwear Scion Margherita Missoni Launches 'Maccapani'
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Inclusive Barbie Dolls
Barbie® Introduces Its First Doll with Down Syndrome
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Stunning Doll-Themed Luggages
Béis Unveils a Barbie-Inspired Luggage Collection in Three Colorways
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Sparkling Pink Skate Sneakers
A New Barbie Dunk is Dosed in Pink Hues and Glittery Details
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Architectural Toy Publications
'Barbie Dreamhouse: An Architectural Survey' Offers Home Tours
Doll-Inspired Bedrooms
Inspired by the Barbie Movie, Emma Created a Bedroom for Ken
Film-Resembling Mermaid Dolls
Mattel Unveils a New Little Mermaid Doll Update Design
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Doll-Inspired Pink Lemonades
Barbie Taps Swoon for its New Zero-Sugar Pink Lemonade Beverage
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Inclusive Children's Education Apps
Smart Tales is Certified by IBCCES as an Autism Resource
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Genderless Warm-Toned Apparel
Aries Taps YOOX for an Inclusive and Genderless Collection
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Child-Friendly Knife Sets
Little Kitchen Academy's Progressive Knife Set Instils Confidence
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Game-Inspired Soap Collections
Lush Launch Super Mario Bros. Movie-Inspired Soap Collection
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Contemporary Debut Furniture Series
Nine United Launches a New Collection of Furniture
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Nostalgic Twin Dolls
The First-Ever American Girl Twin Characters Isabel and Nicki Revisit the 90s
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures