Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Disney's She-Hulk Vinyl Binder Promotes Girl Power

 - Nov 5, 2015
References: disneystore
The Disney's Store's school supply range includes notebooks, vinyl binders and pencil cases that are inspired by the animation studio's beloved characters. In addition to princess-inspired diaries and pencil cases, the brand aims to empower girls with its latest school accessory -- a She-Hulk vinyl binder that re-imagines a recognizable superhero as a female icon.

While male Hulk is known for his muscular physique, as is She-Hulk, who promotes a strong and healthy body image rather than a stereotypical one. She-Hulk adorns the front and back faces of this vinyl binder which is designed to promote girl power.

Ideal for girls who don't adhere to stereotypes, this classroom accessory promotes the idea that there's a superhero inside all of us -- whether male or female.