A focus on fresh baked good branding allows companies to hone in on the healthy qualities of the packaged food, something that is becoming increasingly important to modern society. Yet more than anything, people are concerning themselves with how natural and organic items are. Such packaging provides consumers with visual reassurance that what they are purchasing is both good for themselves as well as their families and friends.
Whether embodying a rustic element in the form of picnic blanket-like packaging or an allusion to the healthy ingredients in the food with seed and grain illustrations, these fresh baked good branding show a few ways how designers have managed to capture the essence of the food and motto of the company in the packaging. It is hard not to think of them as 'fresh.'
19 Examples of Fresh-Baked Goods Branding
19
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
18
Achromatic Bakery Packaging
Meliartos' Baked Goods Stand Out Against Black and White Containers
17
Simply Patterned Cookie Packaging
Adrian Librojo Reimagines Girl Guide Cookie Branding
16
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
15
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
14
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
13
Chalk Print Bakery Branding
Two Hands Bread Packaging References the Casual Signage of Kiwi Delis
12
Blanketed Baked Goods
Break Kingdom Packaging Opts for the Snug Eco Alternative
11
Seed-Speckled Packaging
Lupains Bread Branding Lightheartedly Celebrates the Cereal Ingredients
10
Exotic Snack Boxes
Exotic Snacks' Packaging Makes Superfoods for Kids Appealing and Fun
9
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
8
Newspaper Bread Packaging
L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable
7
Scented Cookie Boxes
Neenah's 'Power of Paper' Printed Packaging Promotion Has Fragrant Samples
6
Fairytale Sweets Packaging
The Sweet Tooth Fairy Cakebites Conjure up Imaginative Thoughts
5
Vintage Baked Branding
Woopidoo Goes with a Pin-up Look for its Baked Goods
4
Homey Heirloom Packaging
The Barish Bakers Packaging Takes You Back to Your Grandma's Kitchen
3
Maple Bacon Cheese Puffs
This Tasty Baked Corn Puff Snack Uses Only Natural & Local Ingredients
2
Twisted Baked Snacks
Twistos' Baked Snack Bites Are Delicious and Healthy
1
Gluten-Free Pizza Partnerships
Pizza Hut and Udi Released Gluten Intolerance Group-Certified Pies
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Workwear Brand Homeware Series
The New Carhartt WIP Homeware Capsule Breaches new Realms
Eco-Conscious Beauty Packaging
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Fresh Homegrown Cooking Oils
Fresh Press Farms Boasts an Innovative Approach to Good Cooking Oils
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Recyclable Chilled Grocery Bags
The 'Fresh!Bag' Recyclable Cool Bag is Ready to be Branded
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Upcycled Dried Fruit Snacks
The Ugly Company Boats Healthy Recipes That Curb Food Waste, as Well
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Customizable Frozen Dishes
Kraft Heinz Company Debuts Its Latest Brand, HOMEBAKE 425°/:30
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
French Baguette-Shaped Bags
The Fendi Baguette Drew Attention at Milan Fashion Week
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Pickle-Themed Snack Kits
The HelloFresh Pickle Box is Packed with Tangy and Sweet Snacks
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Upcycled Ingredient Breads
Kroger Simple Truth Upcycled Bread Has 10% ReGrained SuperGrain+
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Iconic Cupcake Brands
The new CRUMBS Cupcakes Embraces a Modern Approach, Leveraging E-Commerce
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Sustainable Bread Ranges
Wildfarmed Life Changing Breads are Launching in the UK in Five Styles
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Garlicky Better-for-You Flatbreads
The New Nature’s Own Perfectly Crafted Flatbreads are Non-GMO
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Croissant-Shaped Pastas
Crocchi Boasts a Novel Form & Freshness-Preserving Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Seasonal Nostalgic Baked Goods
These La Brea Bakery Holiday Breads are Arriving at Retailers Now
Naturally Sweetened Oat Products
Oatbox Snacks Fuse Great Taste and Guilt-Free Ingredients
Branded Recipe Book Campaigns
The Weetabix Recipe Book Offers Affordable Dish Ideas
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Organic Graham-Style Snacks
Mary's Gone Kookies Indulge Ingredient-Conscious Sweet Tooths
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Premade Gourmet Grilled Cheeses
A Friendly Bread Makes Premium, Convenient Frozen Sandwiches
Heat-and-Eat Toasts
Rudi's Bakery Creates Convenient, Quality Frozen Toasts
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Green Produce-Preserving Containers
Rubbermaid's 'FreshWorks® Produce Saver' Keeps Produce Fresh
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Scratch-and-Sniff Canabis Stickers
Humboldt Seed Company's Packaging Shares the Scent of Cannabis
Nutritionist-Crafted Meal Products
Jenny Craig Jenny Fresh Includes a Range of Delicious Options
Bread Brand Snack Bars
Dave's Killer Bread Organic Snack Bars Come in Three Flavors
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Upcycled Ingredient Crackers
The Brewer's Foods Upcycled Pretzel Flatbread Crackers are Sprouted
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Millet-Based Baked Snacks
Agrimax Foods Launches the Bake&Co. Healthy Baked Products Brand
Specially Selected French Baguettes
ALDI's Specially Selected French Baguettes is Delicious
All-Organic Potato Chips
Humble Potato Chips are Packaged in 100% Compostable Bags
Recyclable Oat Packaging
Mornflake's 'Mighty Oats' are Launched in 100% Recyclable Packaging
Creatively Repaired Garment Collections
TOAST Emphasizes Sustainability in New Capsule
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Nutrient-Packed Bakery Products
These Grains Almighty Functional Breads Come in Two Varieties
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Expansive Private Label Cereals
The Nice! Brand Breakfast Line is a First from Walgreens
Social Good Gift Boxes
Grace Farms Foods and Greyston Bakery Partnered on a Gift Box
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Sliced Avocado Breads
The Avocado Bread Company Makes Recipes with Avocados & Guacamole Spices
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Ready-to-Use Gluten-Free Doughs
Gluten Free Easy Introduces a Game-Changing Solution in the Market
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Vegetarian Baby Food Brands
'Peachy' Uses Natural Ingredients and a Gentle Cooking Process
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Bake-in-Pack Sandwich Products
The Country Choice Savour It Range Prioritizes Convenient Cuisine
Partially Baked French Buagettes
These Par-Baked Organic French Demi-Baguettes Can Be Done at Home
Clean-Ingredient Bread Labels
Base Culture Just Launched Its New Simply Bread Line
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Hidden Vegetables Snack Crackers
Pure Organic Baked Crackers Come in Three Flavors
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Group-Friendly Breakfast Boxes
Einstein Bros. is Selling New 'Good for Groups' Breakfast Boxes
Flavored Free-From Yogurt Products
five:am Organic Added Three New Products to its Portfolio
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Premium Fermented Condiments
These New Products from Bubbies Fine Foods Come in Four Varieties
Rebranded Snack Pastries
Entenmann's Minis Have Been Rebranded to Baker's Delights
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Upcycled Baking Mixes
Bake Me Healthy Nourishes with Upcycled Certified, Plant-Based Mixes
Ultra-Fresh Deli Meals
Fresh Food For Now Debuts a New Assortment of Sandwiches, Salads, and Wraps
Modernized Cracker Product Ranges
These New Jacob’s Crackers Target Younger Shoppers
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Artisan-Style Bread Loaves
The Rustik Oven Sliced Sourdough Sandwich Loaves Come in Two Options
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition
Naturally Derived Plant Food Kits
Flourish Plant Food is Organic and Dense with Nutrients
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range