Food publicity stunts always make for a fun experience, as there are almost as many ways to promote a food-related product or service as there are food varieties out there. The emergence of the Internet and social media has only expanded the ways in which food manufacturers and retailers can publicize and promote their offerings.
Of course, the oldest and most easy way to create food publicity is to give away free food. It doesn't matter if you're a debt-ridden college student or a high-flying investment banker, everyone likes free food and giving food away is a tried and tested way to get consumers to like your brand.
Hosting competitions and giving away prizes is also a good way to get people enthused about a food brand. Another popular tactic is to offer customers alternative services if they don't enjoy the food.
Flash mobs, eye-catching visual installations and experiential marketing campaigns and contests are also viable and fun ways to promote food products.
19 Food Publicity Stunts
From Fast Food Launchers to Chinese Fruity Beauty Contests:
Rahul Kalvapalle — Aug 8, 2014 — Marketing
19
Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
18
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
17
Free Foodvertising
Gratis Grub at Denny's Feeds 2 Million Patient People
16
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
15
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
14
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
13
Junkfood Vacations
Burger King Launches 35 Day Global ‘Burger Pilgrimage'
12
Grocery-Covered Cars
The Tesco Car is Lined with Groceries
11
Energy-Efficient Pizzerias
The Vest Pizza Campaign Rewards Eco-Consciousness with Food
10
Secret Location Dining
CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
9
Hiring Fake Crowds
Queues for Hire at McDonald's in Japan
8
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
7
Gigantic Human Chip Clusters
This Doritos Super Bowl Stunt Formed the Largest Dorito Ever
6
Chicken Burger Motels
The Burger King Motel Allows Chicken Lovers to Cheat on Beef
5
BBQ Spas
Jones Serves Up BBQ Food and Foot Massages
4
Surprise Grocery Store Operas
The Sacla' Stage Shopera Showcases an Impromptu Market Performance
3
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
2
Chinese Fruity Beauty Contests
The Winner of this Beauty Contest gets a Lifetime Supply of Fruit
1
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
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Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Hidden Produce Markets
The Secret KIND Farmers Market Invites Visitors to Shop Free of Charge
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Tiny Tasting Menus
Disney+ and Uber Eats Created Small Bites for the New Ant Man Movie
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Branded Snack-Themed Giveaways
Yasso Introduces the Snack-It Racket for National Snack Day
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Fancy Food Contests
Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt"
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Snack Cake Popcorn Snacks
Hostess Created Popcorn for Its Twinkies and Ding Dongs Brands
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Super Bowl Commercial Contests
Doritos is Giving 1 Fan a Chance to Star in a Super Bowl Commercial
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Branded Recipe Book Campaigns
The Weetabix Recipe Book Offers Affordable Dish Ideas
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Matrimonial Onion Ring Giveaways
BurgerFi is Celebrating Couples on National Onion Ring Day
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Student-Focused Foodie Tours
Deliveroo The Grub Crawl Offers Free Foodie Tours to Freshers
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Breakfast Menu Fusions
Wendy's Debuts its Chicken Strips and French Toast Sticks Bundled Together
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Street Food-Inspired Burger Balls
Frostkrone Burger Balls are Ready in 15-Minutes
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Heart-Break Dumpling Promotions
P.F. Chang's Introduces a Unique Promotion for February
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Convenient Christmastime Foods
The Co-op 2023 Christmas Food and Drink Ranges Have Been Debuted
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Griddled Food Fairs
The 2023 Iowa State Fair's Introduces 64 New Foods
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Tongue-Twisting Pizza Challenges
Casey's is Challenging Fans to Say "Pepperoni" Fast
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
Complimentary Crumpet Campaigns
The Warburtons 'Ask for Ellen' Campaign Offers Free Baked Goods
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Celebratory Pretzel Brand Initiatives
The Philly Pretzel Factory Celebrated Its 25th Anniversary
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Crowd-Friendly QSR Deals
The Hamburger Stand Crowd Pleaser Deals Come in Four Options
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes