The top February 2016 travel trends speak to products, services and tools that are presently shaping the consumer experience.
A recent Lion Sands Game Reserve x Virgin Holidays' Dream Bigger event in London saw the construction of an over-the-top replica of the treehouse accommodations offered at the resort.
Meanwhile, the Hilton hotel chain has announced the launched of a mid-scale hotel brand that will offer budget accommodations to travelers. Related to the emergence of hybrid hostel-hotels, the cost-conscious Tru brand is sure to be a hit with millennials disinterested in splurging on accommodations, but would rather invest in experiences and excursions.
The top February 2016 travel trends point to an interest in shared experiences and meeting new people.
Top 40 Travel Trends in February
From Dog Vacation-Planning Apps to Vacation-Inspired VR Events:
Rebecca Byers — Feb 28, 2016 — World
39
Luxury Van Motorhomes
The New Mercedes Hymer Van S 500 Provides Functional Travel Accommodations
38
Breathtaking Travel Photography
Johan Lolos Epically Photographs His New Zealand Road Trip
37
Functional Backpacker Luggage
The 'ProGo' Carry-On Backpack Provides Exceptional Functionality
36
Anti-Theft Travel Bags
The 'SecureTrek' Travel Bags are Set to Debut at CES 2016
35
Remote Wilderness Retreats
These Private Log Cabins are Designed for Grizzly Bear Viewing
34
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
33
Aircraft-Queuing Algorithms
MIT's Airport Runway System Saves Time and Fuel
32
Photography-Deterring Visitor Centers
This Tourist Attraction Forces Visitors to Focus on Nature
31
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
30
Floating Wedding Pavilions
The Four Seasons Maldives Offers an Exotic Overwater Marriage Chapel
29
Luxe Pre-Made Airline Meals
These Kits Called Hamperlings are Designed for Mid-Air Caviar Cravings
28
Panoramic Cambodian Museums
The Angkor Panorama Museum Celebrates the History of Angkor Wat
27
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
26
Conceptual Global Subway Systems
The World Metro Map Shows a Visionary Worldwide Subway Service
25
Collapsible Smart Suitcases
'Néit' Hard Luggage is the World's First Collapsible Hardshell Bag
24
Personalized Stitched Maps
The Cross Stitch World Map Lets Consumers Visually Document Travels
23
Bare-Bones Hotel Brands
This Midscale Hotel Chain is Designed for Budget Travelers
22
Chat-Based Travel Apps
The New Hyper Travel Agency Gives Trip Booking a More Personal Touch
21
Luxury Hotel Grafitti Tours
The Four Seasons Hotel Ritz Lisbon Offers Local Street Art Tours
20
Familial Adventure Travel Agencies
Green Frog Adventures is Perfect Planning for Active Families
19
Global Subway Maps
The World Metro Map Combines 214 Subway Maps Across Five Continents
18
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
17
Eco-Friendly Adventurer Ships
The Scenic Eclipse Ocean Cruiser Design Promises Only the Best
16
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
15
Budget-Specific Travel Apps
This App Helps Users Find Travel Destinations Based on Their Budget
14
Multi-Sensory Concept Aircrafts
This Futuristic Aircraft Promotes Connected Human Experiences
13
Visual Travel Discovery Platforms
This Travel Discovery App Helps Users Plan Their Next Trip
12
Cost-Effective Airlines
Iceland's WOW air Offers Cheaper Flights from the U.S. to Europe
11
Seat Swapping Apps
This Travel App Facilitates Seat Exchanges Between Airplane Passengers
10
Dog Vacation-Planning Apps
DogVacay is a Platform for Canine Owners to Find Pet-Sitters
9
Conservation-Encouraging Hotel Meters
The 'Save3' Key Card System Tracks Water and Energy Usage
8
Manicure Hotel Suites
The Four Seasons Hotel Beijing Has Launched a In-Hotel Nail Salon
7
Educational Family Vacations
The Hyatt Regency Tamaya Helps to Share Native American Traditions
6
Purifying Plane Air Devices
This Miniature Fan Can Help Improve Airflow on Airplanes to Stop Germs
5
Seat-Swapping Travel Apps
The 'Seateroo' App Helps Air Travelers Buy Better Seats
4
Illustrative Endangered Traditions
This Drawings Bring Awareness to Fading Cultural Customs
3
Cloud-Touching Walkways
The Dolni Morava Skywalk is Both Educational and Entertaining
2
Family-Driven Travel Ads
This Expedia Ad Targets Busy Parents and Their Travel Points
1
Boldness-Favoring Travel Ads
This Thomas Cook Ad Will Resonate with Busy Young Parents
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AI Travel Journals
Document And Discover Destinations With Been There’s AI-Powered Platform
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Content Creator Development Programs
Sunwing Vacations Debuts Canada's Next Top Creators
Plush Pet Hotels
Goodwoof 2025 Will Feature a Jellycat Dog Hotel Pop-Up
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Rom-Com Book-Inspired Trips
EF Ultimate Break Launched an Emily Henry Journey to Croatia
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
DIY-Style Vacation Offerings
Marriott Bonvoy Lets Canadian Travelers Curate Their Escapes
Game-Inspired Hotel Experiences
Marriott Bonvoy Launches 'Vacation Roulette' to Ignite Spontaneity
Plush Toy Hotel Campaigns
Goodwood Opens Up the Goodwoof Hotel for Jellycat Friends
Simplified Hotel Inquiries
Hotels.com Introduced an AI Chatbot for Trip Planning
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Nature-Inspired Hotel Expansions
Outbound Hotels Has Announced a Strategic Expansion
Comprehensive Wellness Programs
Four Seasons Hotels and Resorts Has Elevated Its Offerings
Personalized AI-Powered Travel Apps
Mindtrip is an AI-Powered App for Localized Recommendations
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Vibrant Luxury Theme Parks
BON Luxury Theme Park Aims to Transform Worldwide Travel
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Dog-Themed Valentine's Day Events
BarkHaven Pawsitively in Love is for Dog Lovers of All Kinds
Livestreamed Travel Campaigns
IShowSpeed and Expedia are Engaging and Inspiring Gen Z Travelers
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Departure Lounge Pop-Ups
giffgaff's Holidata Lounge Helps Travelers Get Ready for Adventure
Global Hospitality Expansions
Four Seasons Hotels and Resorts Announces New Plans for Its Business
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Comprehensive Hotel Rebrands
SH Hotels & Resorts Recently Rebranded to Starwood Hotels
Valentine's Day Pet Activations
PetSmart is Hosting the Valentine's Day Party on February 14th
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Destination-Driven Travel Pieces
The Ritz-Carlton x Kilometre Paris Reimagines Iconic Places
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Literary Wellness Retreats
Aweventurer Launches Reading-Focused Travel Experiences with Authors
High-Energy Spirits Festivals
MGM Resorts International Launches Drink Las Vegas
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Generative AI Travel Tools
Expedia Group Introduced Travel Tools and APIs for North America
Fast-Track Loyalty Programs
Hilton Unveiled ' Diamond Reserve' for Frequent Travelers
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
Luxury Designer Travel Guides
Louis Vuitton Introduced a New Format for its City Guide Resorts
Integrated Travel Wallets
Samsung Wallet Organizes Bookings, Tickets and Itineraries in One Place
Waffles-Centric Travel Experiences
Choice Hotels International Conducts a Nationwide Survey
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
PTO-Themed Vacation Competitions
siggi’s Debuts the PT-YO Challenge to Help Consumers Use Up PTO
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Adventure Destination Platforms
Marriott Bonvoy Outdoors Connects Travelers to Activities
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
AI-Powered Corporate Booking Features
BizTrip AI Introduced BizTrip Platform
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
India-Based Luxury Hotel Concepts
Series by Marriott Launches with 26 Properties in India
Pet-Friendly Presidential Stays
The George Hotel Features Presidents' Day Packages
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Global Tournament-Inspired Stays
The Autograph Collection and JW Marriott Prepare for FIFA 2026
Luxury Safari Camps
The Hyatt Hotel Loyalty Program Expands Its Portfolio with New Experiences
World Cup Hotel Destinations
World of Blue Launched Its Redesigned FIFA World Cup Hospitality Hub
Carbon-Mitigating Travel Tours
EF Ultimate Break's Andiamo Campaign Targets Gen Z and Millennials
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Designer Hotel Suites
Omni and Peter Millar Launch Branded Luxury Suites Experience
Pet-Inclusive Cruise Residences
Fabled Voyages Allows Residents to Bring Pets at Sea
World Cup Travel Solutions
Kindred Built Its Home Swap Collection for World Cup Host Cities
In-Room Wellness Experiences
Hilton and Calm Partnered to Enhance Mindfulness and Sleep
Fantasy Book Vacation Tours
EF Ultimate Break Launches a Fourth Wing-Inspired European Adventure
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
AI-Powered Tourism Guides
South African Tourism and GuideGeek Launch the Siyanda AI Assistant
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Pet-Centric Travel Platforms
Dog Owners Can Book Stays and Plan Trips in One Place
Travel Planning Tools
CoTrips Uses AI To Generate Personalized Travel Itineraries Quickly
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
AI Travel Search Tools
Airbnb Tests AI Search To Let Guests Describe Trips Naturally
Experiential Travel Campaigns
The China National Tourist Office in LA Seeks to Promote Travel
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Ski Resort Hospitality Expansions
Vail Resorts is Expanding its Food and Drink Offerings
Haute Hotel-Branded Travel Experiences
The Latest Four Seasons Private Jet Experience is Luxe
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Trip Planning Platforms
Pogo Travel Helps You Plan, Save, And Share Personalized Adventures
Smart Travel Planners
CityOne Offers Real-Time Bookings And Seamless Trip Planning
Travel Package Marketplaces
Holicay Helps Travelers Build and Access Custom Travel Experiences
Influencer Travel Guides
EF Ultimate Break Launched an Influencer-Hosted Tour Program
Elegant Spring-Forward Experiences
Shangri-La Toronto Introduced 'Experience Spring in Bloom'
Culinary-Focused Travel Experiences
EF Go Ahead Tours Launches the Food Tours Collection
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
Curated Discovery-Forward Rebranding Strategies
Rosewood Hotel Group Emphasizes Elegance
Love-Themed Hotel Experiences
Hotel X Toronto Debuts Sweethearts Retreat & Celebrate Love Packages
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Faith-Compliant Tourism Experiences
Halal Holidays Launches HalalHolidays.asia to Assist Travelers
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Alternative Travel Incentives
Roamr For Friends Incentivizes Employees To Reduce Travel Costs
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
Travel-Focused Holiday Promotions
Ricardo Beverly Hill is Running a Festive Promotion This Season
Exclusive Luxury Properties Previews
Home Team Luxury Rentals Debuts Coming Soon Properties
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
In-App Road Trip Planners
The Marriott Bonvoy App Features a Road Trip Planner for Summer Fun
Curated Romantic Hotel Getaways
The Four Seasons Hotel Montreal Hosted a 2026 V-Day Experience
Regional Travel Campaigns
Wego and Visit Qatar Partner for a Localized Campaign
Integrated Wellness Retreats
1 Hotel Hanalei Bay Launches a Nature-Based Performance Program
Story-Focused Hotel Branding Initiatives
Staypineapple Debuts 'Where Stays Become Stories'
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
Group Travel Planners
TripSyncPro Simplifies Collaborative Planning For Group Travel
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Destination Discovery Platforms
Humbo Helps Travelers Decide Where to Go Before Planning Details
Travel Discovery Platforms
bestin.city Helps Travelers Discover Top Attractions And Nearby Gems
Immersive Art Travel Programs
Marriott launches artist residency stays
Convenience-Focused Vacation Bundles
Southwest Airlines Debuts Getaways by Southwest
Travel Collectible Platforms
World Traveler Lets You Share Adventures Through Custom Travel Cards
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Women's Travel Packages
Goway is Launching the Solo Women Travel Line Featuring New Packages
AI African Tourism Guides
Siyanda Helps North American Travelers Plan Trips to South Africa
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Local Event Planners
Knowhere Helps You Discover and Attend Local Events With Friends
Travel Planning Apps
Let’s Trip Simplifies Personalized Travel Planning and Itineraries
Travel Networking Apps
Floo Connects Like-Minded Travelers Heading To The Same Destinations
Creative Networking Tools
Designer Hikes Builds Community By Connecting Designers Outdoors
London Urban Stay Concepts
The July London Victoria Apartment-Hotel Designed for Digital Nomads
Romantic Stay Packages
The Hari Hong Kong Introduces A Curated Valentine’s Stay Experience
Vineyard Trail Experiences
Yorkshire Wineries Unite to Offer a Multi-Stop Wine Tourism Journey
Travel Planning Tools
Stays & Flights Helps Compare Multi Flight Trips And Find Better Deals
Elegant Ocean Traveling Deals
Hilton and Explora Journeys Announce a New Ocean Travel Experience
Travel Tracking Apps
Trip Or Die Lets Users Track Countries Visited And Share Travel Maps
Smart Itinerary Builders
Planvel Instantly Creates Custom Travel Plans Based on Your Interests
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Travel Planning Tools
Itinerary Planner Helps Create Personalized Trip Plans And Organize Travel
Cultural Travel Stays
Connect With Local Families Abroad Through Adventure Homestay
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
All-In-One Travel Companions
Saathi App Streamlines Planning, Expenses, And Shared Travel Plans
Amenity-Based Hotel Searches
HotelsWith Helps Find Hotels by Amenities and Location Preferences
Travel Mapping Platforms
Travel Map Club Lets Users Track, Share, and Connect Over Trips