Rom-Com Book-Inspired Trips

EF Ultimate Break Launched an Emily Henry Journey to Croatia

EF Ultimate Break has unveiled a new literary-themed travel experience with 'Cruise Croatia: Inspired by People We Meet on Vacation,' a journey designed to bring the charm and spontaneity of Emily Henry’s bestselling novel to life. Reflecting the story’s central theme that “the best part of vacation is all the things you don’t plan,” the trip invites travelers to embrace adventure and connection while exploring one of Europe’s most enchanting coastal regions.

Participants will sail aboard a private ship along Croatia’s Adriatic coastline, stopping in renowned seaside destinations such as Split and Dubrovnik. Along the way, travelers can immerse themselves in local culture, share conversations with fellow book lovers, and create lasting memories under the Mediterranean sun.

Celebrating the enduring appeal of Henry’s novel—now a Netflix adaptation—this experience blends literature, travel, and community into an unforgettable journey.

Image Credit: Netflix / EF Ultimate Break

Literary-themed Travel
The fusion of literature and travel offers a new way for fans to experience stories beyond the page.
Experiential Vacations
Travel experiences are shifting towards immersive, personalized journeys that cater to niche interests.
Cinematic Adaptation Tourism
Trips inspired by popular book-to-screen adaptations provide fans with unique, themed adventures tied to their favorite narratives.

Who This Affects Most

Travel and Tourism
The increasing demand for niche, tailored travel experiences has unlocked new possibilities for innovative tour offerings.
Publishing and Media
Collaborations between travel companies and authors could create fresh revenue streams through thematic trip packages.
Entertainment and Film
Adventurous tourism based on popular media allows the film industry to extend their engagement with audiences beyond traditional screens.
SCORE
8.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 95%
Freshness 60%