The masterminds behind Diet Coke branding techniques are skilled at not only keeping the calorie-free cola relevant in today’s culture, but also doing so we relative style and grace. One of the most popular diet soda’s on the market, Diet Coke has become something of a status symbol as being packed with taste, yet strikingly light.
Diet Coke’s branding strategy involves utilizing of-the-moment celebrities like Marc Jacobs as well as continually partnering with artists to create packaging that is almost to beautiful to discard. What’s more, the company knows its consumers and how to effectively market to them; the majority of Diet Coke drinkers are female, so the company continues to highlight pink shades and bejewelled features.
17 Diet Coke Branding Innovations
From Mysterious Photo Booth Ads to Crystallized Soda Bottles:
Michael Hemsworth — Feb 15, 2013 — Marketing
17
Couture Coke Containers
Coca Cola Tribute to Fashion Raises Money for Earthquake Victims
16
Face-Replaced Pop Ads
The Diet Coke by Jean Paul Gaultier Campaign is Mischievous and Playful
15
Couture Cola Campaigns
The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
14
Cola Couture Canteens
New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
13
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
12
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
11
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
10
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
9
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
8
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
7
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
6
Celebratory Designer Snapshots
The Diet Coke x Marc Jacobs Photo Booth Celebrates 30th Anniversary
5
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
4
Decorative Fashion Pop Packaging
The Marc Jacobs Diet Coke Cans Have Officially Been Unveiled
3
Heartwarming Pop Campaigns
The Diet Coke 'Heart Truth' Initiative Promotes Love
2
Slim Vending Machines
The Diet Coke Slender Vender is the Thinnest in the World
1
Alluring Fashion Designer Ads
This Diet Coke Commercial Features a Shirtless Marc Jacobs
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All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Collaboration Cola Timepieces
The Coca-Cola® x G-SHOCK Watches Come in Two Styles
Candy-Flavored Sparkling Drinks
Sparkling Ice Starburst Comes in Four Sugar-Free Flavors
Soda-Based Game Rewards
Mountain Dew Collaborates with the Halo Infinite Franchise
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Ice Pop-Flavored Sodas
MTN DEW Summer Freeze Has a Signature Frozen Treat Flavor
Bedazzled Beverage Jewelry
7-Eleven Created a Sparkly Slurpee Jewelry Collab with King Ice
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Gamer-Targeted Diet Sodas
Coke Ultimate Zero Sugar is the Latest Collaborative Coke Flavor
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Nostalgic Sugar-Free Sodas
MUG Root Beer Zero Sugar Has a Caffeine-Free Formula
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Creamy Coconut-Flavored Sodas
Dr Pepper Creamy Coconut Comes in Regular and Zero Sugar
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Fizzy Cola Fragrances
Snif's Soda Snob is a Scent that Captures the Essence of Carbonated Drinks
Branded Soda Clog Collections
The Coca-Cola x Crocs Collection Includes Three Styles
AI-Formulated Zero-Sugar Sodas
Coca-Cola Y3000 Zero Sugar Was Co-Created by Humans and AI
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Mysterious Sports Drink Flavors
The Gatorade Mystery Flavor is the First of its Kind
Crisp Citrusy Soda Flavors
Coca-Cola Lemon is Arriving in Original Taste and Zero Sugar
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Low-Maintenance Drink Dispensers
The Coca-Cola Flex Dispenser Has the Brand's PurePour Technology
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Functional Gut-Friendly Sodas
Cove Gut Healthy Soda Has a Sugar-Free Recipe
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Fruity Effervescent Refreshments
Volvic Touch of Fruit Sparkling Comes in Three Sugar-Free Flavors
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Craft Soda Advent Calendars
The Jones Advent Calendar Shares 25 Days of Bubbly Beverages
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Celebratory K-Pop Sodas
Coca-Cola K-Wave Zero Sugar is a Limited-Edition Creation Flavor
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Singer-Backed Soda Flavors
Coca-Cola Creations Partners with Rosalía for 'Coca-Cola Move'
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Mysterious Halloween Soda Releases
Fanta Just Added a New Halloween-Inspired Mystery Flavor
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Creamy Strawberry-Flavored Sodas
Dr Pepper Strawberries & Cream Comes in Two Formulations
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Socialite-Approved Canned Cocktails
Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Color-Changing Cleats
Gatorade Used Transformative Footwear to Reveal Its Mystery Flavor
Limited-Edition Beverage Cube Flavors
waterdrop Introduces Its New Cola Microdrink Flavor
Exclusive Marshmallow-Flavored Sodas
Pepsi and Peeps to Launch the Marshmallow-Flavored Soda Again
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Fruity Summertime Colas
Pepsi Lime and Peach Were Inspired by Outdoor Eating
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Arizona-Inspired Aluminum Bottles
PepsiCo Design Drops a Limited-Edition Pepsi Zero Sugar Design
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Spiced Raspberry Sodas
Coca-Cola Spiced is a Permanent Addition to the Brand's Portofio
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Zero-Sugar Flavored Malt Beverages
Smirnoff ICE is Reaffirming Itself as the OG
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Uncaffeinated Adaptogenic Sodas
MyMuse Created Its Newest Inspired Soda with a TikTok Star
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Elevated Low-Calorie Soda Ranges
Schweppes Sodas Come in Two Distinct Flavors
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Fruit-Forward Sugar-Free Sodas
The Limited-Edition Tango Mango Has a Consumer-Driven Flavor
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Reformulated Sugar-Free Colas
The New Pepsi Zero Sugar Has a More Authentic Cola Flavor
Sparkling Fruit Drinks
MASH Makes Lightly Carbonated, Refreshing Low Calorie Beverages
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Tropically Inspired Soda Ranges
Grace Island Soda Comes in Three Flavor Options
Soda-Branded Smartphone Models
The realme 10 Pro Coca-Cola Edition is Limited to 1,000 Examples
Blue-Colored Juice Lines
Lucozade Launches the Blucozade Sub-Brand Lineup for 2024
Citrus-Flavored Soda Drink Mixes
SodaStream Now Offers MTN DEW Drink Mix Flavors
Low-Calorie Sugar-Free Cocktails
VK & Soda Has Just 69-Calories Per Can and Comes in Two Flavors
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Zero-Sugar Vodka-Based Seltzers
Global Brands Launches the Zero-Sugar RTD Range for its VK Brands
Cherry-Flavored Soda Iterations
Culture Pop Soda Debuts the Delicious Black Cherry Flavor
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic