The top December 2021 interactive marketing ideas range from staycation campaigns and holiday concierge services to the release of phygital products, offering a look at what's to come over the next year and beyond. At the same time, brands are helping consumers to reinitiate consumers to a return to "normal" life with uplifting products, services and campaigns—like Extra Gum's Chew It Before You Do It campaign.
Over the last few years, many companies have pivoted and focused on digital strategies to remain competitive. The next generation of e-commerce is being explored with metaverse shops across a wide range of industries, as seen in examples such as the Virtual Lancer Dermatology Shop, Dyson Demo VR modeled after real-world stores and the virtual reality John Lewis store that exists within the Fortnite video game.
Top 30 Interactive Trends in December
From Singing Frozen Food Packaging to Metaverse Tech Stores:
Laura McQuarrie — Dec 12, 2021 — Marketing
30
Retail-Branded Metaverse Spaces
Nike Reveals Details About New NIKELAND 3D Space on Roblox
29
Custom Chocolate Bar Studios
The KITKAT MADE 4 U Creator Studio Helps People Personalize Treats
28
Playground-Inspired Tech Retail Experiences
Samsung Unveils "Tech Playground" at Selfridges London
27
Virtual Vegan Clothing
H&M Recreated Its Newest Fashion Collection in Animal Crossing
26
Festive Metaverse Shops
Fortnite is Hosting a Virtual John Lewis Store Within Its Game
25
Phygital Thai Coffee Flagships
True Coffee Opens Flagship Store in Bangkok with Robot Barista
24
Virtual Dermatology Shops
The Virtual Lancer Dermatology Shop is a Unique Digital Destination
23
Department Store Cosmetic Pop-Ups
Trinny London Launches Exclusive Pop-Up at Saks Fifth Avenue
22
Digital Snowball Fights
M&M's is Launching a Virtual Snowball Fight for All Fans
21
Waste-Reducing Clothing Drives
LG's Second Life Campaign Gives Purpose to Unwanted Clothing
20
Hollywood-Inspired Beauty Stores
Glossier Returns to Physical Retail With Mesmerizing L.A. Outlet
19
Phygital Sneaker Releases
DIESEL Launches the PROTOTYPE Sneaker with Accompanying NFT
18
Immersive Pop-Up Martini Bars
Grey Goose Launches Duet, a Pop-Up Cocktail Bar and Martini Kit
17
Safe Social Interaction Campaigns
EXTRA Gum Launches the New 'CHEW IT BEFORE YOU DO IT' Campaign
16
AR Menswear Campaigns
BoohooMan Launched Its First Augmented Reality Campaign for Black Friday
15
Metaverse Tech Stores
Dyson Demo VR is a Shopping Experience Modeled After Real-World Stores
14
Universal Connected Packaging
Tetra Pak Iberia Helps Brands Create Immersive Experiences
13
AR-Enabled NFT Football Hunts
State Farm Launches First-Ever NFT with Accompanying AR Activation
12
Tailgating Seltzer Campaigns
The Onda Hotline Offers Free Tequila Seltzers for 'Tequilagating'
11
Fast Food Reward Campaigns
McDonald's Canada is Offering Fans a Chance to win MyMcDonald's Rewards
10
Pizza-Themed Trivia Games
Pizza Pursuit is a Digital Trivia Game with Prizes for Pizza Hut Fans
9
Haunting Pasta Projects
Barilla's #CreepyPasta Tag Shares User-Generated Horror Stories
8
Whisky-Paired Paint Classes
Lagavulin Single Malt Scotch is Hosting Drink & Paint Classes
7
AI-Powered Makeup Tools
Perfect Corp. & No7 Launched a Foundation Shade Finder & Analysis Tool
6
Singing Frozen Food Packaging
Stouffer’s Debuted a Singing Packaging for the Holidays
5
Vibrant Greengrocer Pop-Ups
Bombay Sapphire's FRUTERÍA Brings Spain to Shoreditch
4
Nostalgic Light Board Toys
T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite
3
Staycation Whiskey Competitions
Whiskey Brand Naked Malt Launches New 'Live Naked Experience'
2
Holiday Concierge Services
The Glenlivet Holiday Concierge Takes the Stress Out of the Season
1
Toy Race Car Attractions
An Interactive Ferrari Build and Race Attraction is Coming to Legoland
Related Ideas
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Interactive Holiday Sweaters
The New Pillsbury Holiday Sweater Features a Built-In QR Code
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Digital Growth Initiatives
KPMG Announced a Metaverse Program to Help Employees Grow
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Metaverse Thanksgiving Parades
Macy’s is Holding a Virtual Thanksgiving Day Parade
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital-First Fashion Houses
House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Interactive Gift Tags
This Gift-Giving Experience Shares a Personal Video Message from Santa
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
On-Site Avatar Workers
DeepBrain AI Offers Lifelike Avatars for Remote Workers to Operate On-Site
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
AR-Focused Holiday Commercials
PepsiCo Beverages and Frito Lay Debut a New Holiday Commercial
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Convenient Christmastime Foods
The Co-op 2023 Christmas Food and Drink Ranges Have Been Debuted
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Metaverse-Based Consultancy Events
Hytech Launches its First Metaverse Event in Decentraland
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Holiday-Themed Virtual Concerts
Roblox Gets a Mariah Carey-Backed ‘Winter Wonderland’ Experience
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes