The top December 2021 interactive marketing ideas range from staycation campaigns and holiday concierge services to the release of phygital products, offering a look at what's to come over the next year and beyond. At the same time, brands are helping consumers to reinitiate consumers to a return to "normal" life with uplifting products, services and campaigns—like Extra Gum's Chew It Before You Do It campaign.
Over the last few years, many companies have pivoted and focused on digital strategies to remain competitive. The next generation of e-commerce is being explored with metaverse shops across a wide range of industries, as seen in examples such as the Virtual Lancer Dermatology Shop, Dyson Demo VR modeled after real-world stores and the virtual reality John Lewis store that exists within the Fortnite video game.
Top 30 Interactive Trends in December
From Singing Frozen Food Packaging to Metaverse Tech Stores:
Laura McQuarrie — Dec 12, 2021 — Marketing
30
Retail-Branded Metaverse Spaces
Nike Reveals Details About New NIKELAND 3D Space on Roblox
29
Custom Chocolate Bar Studios
The KITKAT MADE 4 U Creator Studio Helps People Personalize Treats
28
Playground-Inspired Tech Retail Experiences
Samsung Unveils "Tech Playground" at Selfridges London
27
Virtual Vegan Clothing
H&M Recreated Its Newest Fashion Collection in Animal Crossing
26
Festive Metaverse Shops
Fortnite is Hosting a Virtual John Lewis Store Within Its Game
25
Phygital Thai Coffee Flagships
True Coffee Opens Flagship Store in Bangkok with Robot Barista
24
Virtual Dermatology Shops
The Virtual Lancer Dermatology Shop is a Unique Digital Destination
23
Department Store Cosmetic Pop-Ups
Trinny London Launches Exclusive Pop-Up at Saks Fifth Avenue
22
Digital Snowball Fights
M&M's is Launching a Virtual Snowball Fight for All Fans
21
Waste-Reducing Clothing Drives
LG's Second Life Campaign Gives Purpose to Unwanted Clothing
20
Hollywood-Inspired Beauty Stores
Glossier Returns to Physical Retail With Mesmerizing L.A. Outlet
19
Phygital Sneaker Releases
DIESEL Launches the PROTOTYPE Sneaker with Accompanying NFT
18
Immersive Pop-Up Martini Bars
Grey Goose Launches Duet, a Pop-Up Cocktail Bar and Martini Kit
17
Safe Social Interaction Campaigns
EXTRA Gum Launches the New 'CHEW IT BEFORE YOU DO IT' Campaign
16
AR Menswear Campaigns
BoohooMan Launched Its First Augmented Reality Campaign for Black Friday
15
Metaverse Tech Stores
Dyson Demo VR is a Shopping Experience Modeled After Real-World Stores
14
Universal Connected Packaging
Tetra Pak Iberia Helps Brands Create Immersive Experiences
13
AR-Enabled NFT Football Hunts
State Farm Launches First-Ever NFT with Accompanying AR Activation
12
Tailgating Seltzer Campaigns
The Onda Hotline Offers Free Tequila Seltzers for 'Tequilagating'
11
Fast Food Reward Campaigns
McDonald's Canada is Offering Fans a Chance to win MyMcDonald's Rewards
10
Pizza-Themed Trivia Games
Pizza Pursuit is a Digital Trivia Game with Prizes for Pizza Hut Fans
9
Haunting Pasta Projects
Barilla's #CreepyPasta Tag Shares User-Generated Horror Stories
8
Whisky-Paired Paint Classes
Lagavulin Single Malt Scotch is Hosting Drink & Paint Classes
7
AI-Powered Makeup Tools
Perfect Corp. & No7 Launched a Foundation Shade Finder & Analysis Tool
6
Singing Frozen Food Packaging
Stouffer’s Debuted a Singing Packaging for the Holidays
5
Vibrant Greengrocer Pop-Ups
Bombay Sapphire's FRUTERÍA Brings Spain to Shoreditch
4
Nostalgic Light Board Toys
T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite
3
Staycation Whiskey Competitions
Whiskey Brand Naked Malt Launches New 'Live Naked Experience'
2
Holiday Concierge Services
The Glenlivet Holiday Concierge Takes the Stress Out of the Season
1
Toy Race Car Attractions
An Interactive Ferrari Build and Race Attraction is Coming to Legoland
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Spatial AI Shopping Technologies
VusionGroup EdgeSense AI Immerses Shoppers
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
AI-Generated Holiday Messages
Prezzee is Delivering Personalized Communication from Santa Claus
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Romantic Retailer Basket Campaigns
The Asda Red Baskets are Arriving for Valentine's Day
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
AI-First Shopping Experiences
Walmart and OpenAI are Partnering to Simplify Purchases
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Conversational Web Discovery
Google Added Generative AI Features to Modernize Online Search
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Emotionally Intelligent Retailer Platforms
JK Tech Spotlights Its Artificial Intelligence Platform
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Interactive Digital Humans
Beyond Presence Enables Real-Time Humanlike Video Agents at Scale
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Integrated AI shopping
David’s Bridal Integrates Products into ChatGPT and Copilot
Content-First Shopping Experiences
Gopuff and SpaceXAI Launched Go, a Personal Shopping Genius
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Digital Twin Retail Technologies
Hanshow and Microsoft Explore the Store Digital Twin Technology
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Playful Holiday Jewelry Campaigns
Zales Ran the Decorating Season Campaign During the Holidays
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
AI Shopping Search Tools
Vibe Shopping Uses AI To Identify Products From TikTok And Video Content
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Expanded Visual Search Features
Amazon Unveiled Its Visual Search Capabilities in Shopping App
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Simplified AI Shopping Tools
Target Focuses on Holiday Shoppers with its New AI-Powered Tools
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
AI Kitchen Design Platforms
3D Cloud Introduces Conversational Tools for Custom Kitchen Planning
Secure Data Collaboration Services
Instacart Debuts Data Hub for Its Advertising Partners
Chatbot Retargeting Tactics
Evertune Brings Retargeting To its Partner Connect Answer Engines
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Syndicated Product Content Systems
Colgate Uses AI to Distribute Content Across Retail Channels
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Personalized Holiday Videos
Naughty or Nice Video Creates Santa Videos With Photos And Facts
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game