Women rely on cosmetics to put a daily mask on their face, playing with colors and scents in relation to what side they want to channel on any given day; dark and edgy beauty looks allow them to tap into their inner femme fatale. Whether that means taking inspiration from their favorite movie star vampire or simply introducing more shadowy shades, it is becoming increasingly easy for women to indulge dark fantasies.
For instance, a perfect dark and edgy beauty example lies in the latest MAC cosmetic collection that is inspired by Disney's 'Maleficent' movie, which is set to release at the end of May 2014. Instead of being kitschy or cliche, the products are deep and warm, allowing women to achieve a similar look as Angelina Jolie in the movie.
43 Examples of Edgy Beauty
From Mama Monster Fragrances to Mystical Beauty Editorials:
Meghan Young — May 22, 2014 — Pop Culture
39
Polished Punk Fashion
The Vogue Taiwan 'Punk Me' Photoshoot Stars Ellinore Erichsen
38
Molten Makeup Looks
Beauty from Estonia by Reanne Derkson is Perfect for Winter
37
Conceptual Beauty Looks
Makeup Artist Veronica Azaryan Creates Imaginative Alien Appearances
36
Alien Beauty Editorials
The Andrey & Lili 'Hot Summer' Series has an Otherworldly Essence
35
Intergalactic Beauty Editorials
The HGIssue Issue 3 Photoshoot Stars Model Sabrina Nait
34
Phantasmal Goth Editorials
Lea T is Positively Ghostly in What About Mag #1
33
Glam Gothic Editorials
Gintare by Danny Cardoza for Fashion Gone Rogue Boasts Asymmetrical Hair
32
Edgy Floral Editorials
The Vogue Taiwan May 2014 Photoshoot Stars Model Ragnhild Jevne
31
Lux Rocker Looks
Moo King Captures Coco Rocha for Dressed to Kill Winter 2013-14
30
Winter-Inspired Beauty Editorials
The Fashion Gone Rogue 'Polar Vortex' Photoshoot Stars Shen
29
Experimental Beauty Editorials
The Styleby Magazine Issue 25 Photoshoot Stars Charlotte Carey
28
War Paint Editorials
Makeup Artist Tyen Creates Urban ‘Peintures de Guerre'
27
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
26
Glam 80s-Inspired Cosmetic Ads
The NARS Cosmetics Fall 2013 Campaign Stars Model Toni Garrn
25
Studded Skin Photography
This Fashion Series Features a Gothic Model with Spiked Studs in Her Skin
24
Beetle-Hued Beauty Editorials
These Radical Punk Colors are Inspired by Nature
23
Asymmetrical Beauty Captures
This Beauty Series Features Flirty Makeup and Strange Looks
22
Two-Faced Cosmetic Captures
The Edge Sandra Jasińska Editorial Showcases Inverted Imagery
21
Disney-Inspired Makeup
The Mac Cosmetics x Maleficent Collection is Dark and Villainous
20
Electric Beauty Editorials
The Flare 'The New Wave' Photoshoot Stars Jenna Earle and Amanda N
19
Serial Killer-Inspired Perfumes
Smell Like Hannibal Lecter with NBC's Latest Hannibal Perfume
18
Electric Eyeshadow Campaigns
The Saint Laurent Fall 2013 Beauty Ad Stars Cara Delevingne
17
Bold Beehive Beauty Editorials
The Vogue Japan Setting the Mood Story is Futuristically Elegant
16
Anatomically Illustrated Scents
Van Der Lichaam Aromatherapy Packaging is Biologically Branded
15
Mystical Beauty Editorials
The Relapse Magazine 'Dark Visions' Photoshoot is Richly Whimsical
14
Magical Mineral Makeup
Micabella Cosmetics Work Interchangeably to Create Vibrant Looks
13
Primary Colored Bob Cuts
This Punkish Series by Milica Shishalica is called Piet Mondrian
12
Ink-Blotted Perfume Packaging
Vilde Perfume Branding Uses a Minimalist Design
11
Singled-Out Makeup Ads
The ck One Cosmetics Fall 2013 Campaign Showcases Flawless Faces
10
Cosmetic Corpse DIY Looks
The 'Gothic Vampire Makeup Tutorial' Instructs Viewers on Dark Beauty
9
Tribal Serpent Makeup
The Santigold for Smashbox Cosmetics Collection Matches All Skin Colors
8
Mysterious Makeup Editorials
The Fashion Gone Rogue 'Celia' Photoshoot Stars Celia Becker
7
Mama Monster Fragrances
'Fame' Perfume by Lady Gaga is as Eclectic as the Artist Herself
6
Foul Undead Fragrances
You Can Smell Like 'The Walking Dead' with This Perfume
5
Fantasy Book Fragrances
The Game of Thrones Fire and Blood Perfume is Inspired by Dragons
4
Hand Grenade Colognes
Viktor & Rolf 'Spicebomb' Looks Like It's Ready to Blow
3
Punk Icon Perfume Campaigns
The Iggy Pop for Paco Rabanne Fragrance Campaign is an Odd Match
2
Iconic Poet-Inspired Fragrances
Beyonce's 'Rise' Perfume is a Tribute to Maya Angelou
1
Mysterious Perfume Ads
The Megan Fox Armani Code Commercial Will Give You Chills
Related Ideas
Patisserie-Inspired Beauty Pop-Ups
Estée Lauder x Ladurée Partner for Sensorial Makeup
Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
Dessert-Inspired Body Mists
Kylie Cosmetics Hair and Body Mists are Sweetly Scented
Intensely Pigmented Lipsticks
The Tom Ford Beauty Reserve Lip Color Collection is Striking
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Vampire Film Makeup Capsules
The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Witchy Cinematic Perfumes
Ariana Grande Fragrances Dropped Two Wicked-Inspired Fragrances
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Edible Chocolate Lipsticks
The MAC Cosmetics x Doja Cat Collab Started with a Memorable VMAs Stunt
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Mystical Hair Dyes
Arctic Fox Unveils Witches’ Delight as the Perfect Fall Hair Color
Blurred Cosmetic Campaigns
MAC Cosmetics and Ella Gross Promote Innovative Powder Kiss Formulas
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
High-End Skin Essentials Collections
Christian Dior Delivers a Strategic Evolution in Luxe Beauty
Wondrously Witchy Haircare
Wicked: For Good x Kristin Ess Hair Has Limited-Edition Packaging
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Fantasy-Comedy Makeup Collabs
ColourPop x DreamWorks Shrek Features Iconic Hues from the Film
Provocative Milky Perfumes
ERIS' Mother's Milk Extrait De Parfum Features a Dark, Dissonant Note
Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Bold Eyewear Capsule Designs
Gentle Monster Has Introduced Its 2025 Bold Collection of Eyewear
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Noir-Inspired Luxury Cosmetic Collections
Chanel Debuts the Alluring Rouge Noir Collection
Black Metal-Inspired Lip Balms
e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
Villain Inspired Fragrance Lines
This Disney Villains Collection Nods to Potions Through Scent
Vibrant Makeup Advents
The 'little X-MAS WONDER Advent Calendar' Contains 24 Pieces
Bird-Inspired Ethereal Cosmetic Collections
Guerlain's Fall 2025 Majestic Feathers Line is Chic
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Evocative Unisex Fragrances
YSL Beauty MUSE Has Notes of Ink, Iris and Vanilla
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Off-The-Beaten Path Scent Collections
Maesa Has Launched Scents Unearth'd
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Beauty Product Perfumes
H&M and e.l.f. Cosmetics Collaborated on Three Eau de Parfums
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Mermaid-Inspired Makeup Collections
The Flower Knows Shell's Jewel Collection Boasts Ocean Motifs
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Pink Beauty Advent Calendars
IPSY Debuts Its Coveted 25-Day Advent Calendar
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
Minimal Makeup Products
e.l.f. Unveils the Soft Glam Concealer & Corrector Launching in December
Spellbinding Fragrance Capsules
Bath & Body Works Debuts a Disney Villains Fragrance Collection
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Disruptive Cosmetics Stunts
e.l.f. SKIN Clears the Road to Radiance with a Playful Montreal Stunt
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Actress-Approved Brand Campaigns
Michelle Monaghan X U Beauty Unveil 'Meet U in Your Moment'
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Inclusive Self-Care Cosmetics
CHOC is an Empowering Makeup Brand for Melanin-Rich Skin
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Geologically Inspired Fashion Capsules
The Etro Fall 2025 Magma Line is Stunningly Chic
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
Drag Queen-Curated Nude Palettes
KimChiChic Beauty Launches Better Than Nude Pallet
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Metallics-Forward Makeup Capsules
Morphe Debuts the Dazzling Metallics Collection at Ulta
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Black-Colored Lip Tint Sets
The rom&nd Black Lip Trio Edition Taps into Punk and Goth Subcultures
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
Fragrance-Inspired Luxury Cosmetics
Tom Ford's Rose Exposed Eye Colour Quad is Versatile and Bold
Luminous Gloss-Inspired Installations
e.l.f. Cosmetics x NYLON Partner for a Miami Art Week Piece
Gourmand Beauty Brand Scents
Huda Beauty is Launching the Easy Bake Intense Eau de Parfum
Sunset-Inspired Blushes
MAC Cosmetics' Strobe Beam Liquid Blush Comes in Warm Reds, Mauves & More
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Low-Cost Luxury-Inspired Cosmetics
Bath & Body Works Everyday Luxuries Collection is Affordable
Rich Functional Nail Polishes
Bio Sculpture Has Introduced The Deep Edit Collection
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Essential Eyeshadow Palettes
Rare Beauty Launches the Essential Neutrals Palette
Storybook-Inspired Fragrances
Classic Fairy Tales Inspired Mischief Academy's Debut Eau de Parfums
Adorable Beauty Sets
KimChiChic Beauty and Caboodles Present a Limited-Edition Set
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Horror Doll Makeup Campaigns
Urban Decay x M3GAN Team Up for 'Killer Looks Only'
Tinted Undereye Cosmetics
Storied Beauty Releases its Debut Product, CONCEALED Tinted Eye Cream
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Beauty Entrepreneurship Incubators
Estée Lauder Companies Expanded Its India Innovation Initiative
Age-Based Discounts
Laura Geller Beauty Celebrated National Mature Women's Day with a Unique Promo
Eye-Catching Colored Mascaras
essence Lash Princess False Lash Effect Mascara Comes in Two Hues
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Dramatic Luxury Mascaras
Gucci Beauty Has Unveiled Its Latest Mascara — Le Magnétisme
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
High-Precision Beauty Lines
Daily Life Forever52 is Launching the Backstage Essential Collection
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design