Devoted fans watching the Major League Baseball World Series or 'Dancing with the Stars' can vouch that we love a good tournament, especially if it's televised.
These tournaments and viral news about tournaments showcase our obsession with the bizarre, whether it's 82-year-old Cloris Leachman competing on 'Dancing with the Stars' and holding her own against competitors a fourth of her age, or Las Vegas' World Series of Beer Pong (I'm so going next year).
This year's World Series pits the Philadelphia Phillies against the Tampa Bay Rays, and the Phillies took Game 1 of the series. This week on 'Dancing with the Stars,' Cloris Leachman stayed afloat and Toni Braxton got the hook.
Read about some of the more bizarre World Series below, as well as some of the recent pitfalls that have put a damper on this season's 'Dancing with the Stars.'
20 Tournaments + Viral News
Including 'Dancing with the Stars' and the World Series:
Marissa Brassfield — Oct 23, 2008 — Pop Culture
16
Fitness Competitions for Seniors
79 Year-Old Bodybuilder Ray Moon
15
Fashion Face Off 2.0
Street Clash Global Street Style Competition
14
Photo Shoots For Body Image
Dancing With The Stars Cast Poses For Glamour
13
Sexism at Wimbledon?
Tournament Accused of Mistreating Venus Williams & Female Players
12
82 Year Old Dancers
Cloris Leachman on Dancing with the Stars
11
Las Vegas Beer Pong Tournament
World Series of Beer Pong III
10
Reality Show Injuries
'Dancing With the Stars' is a Celeb Health Hazard
9
Career Revivals Through Dance
Season 7 "Dancing With The Stars" Cast
8
All-Star Show Design Contest
Converse Chuck Taylor MyChucks Competition
7
Red Bull Illume
Extreme Sports Photography Competition
6
Underwater Golf Tournaments
5
Sportvertising Digital TV
FCC Promotes DTV at NASCAR Sprint Cup Series
4
Free Tacos To All US Citizens
Taco Bell Offer If Base Stolen in World Series
3
Pen Spinning Tournaments
16 Year Old Japanese Champion
2
Watergun Assassination Tournaments
StreetWars
1
Text Messaging Competitions
13 Year-Old Wins LG Championship
Related Ideas
Crowdsourced Light Lagers
A Viral, Fruity Lager Influenced the Next Busch Light Flavor Launch
South African Marathons
Marathon Tours & Travel Partners with Totalsports Two Oceans Marathon
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Beer-Sponsored Beach Concerts
Corona and Todo Mundo no Rio Partnered for a Free Concert
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Tennis Tournament Champagne Sponsorships
Moët & Chandon Has Returned to the National Bank Open
Creator Reality Series
Bikini Island is Part Competition, Part Entrepreneurial Experiment
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Golf Tournament Sponsorships
T-Mobile Powered the 2026 PGA Championship With Its 5G & AI Tools
Supper Club Collectibles
Delilah Launched Its FIFA World Cup 2026 Glassware and Team Cocktails
Patriotic Produce Sweepstakes
Dandy Celery Stars, Stripes & Dandy Bites Sweepstakes is Celebratory
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Chicken Wing Recipe Competitions
BOTA BOX Concludes Its National 'Wing It with Bota' Competition
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Record-Breaking Human Foosball Experiences
Teremana Tequila Hosted The World Table
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Tequila-Branded Tournament Activations
Casamigos Celebrates FIFA 2026 at the Casamigos Club House
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Tennis Tournament Cocktails
Grey Goose Has Created Its Le Melon Ace for the National Bank Open
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Globe-Shaped Bar Carts
BuzzBallz's Buzz Around the World Bar Cart Elevates Soccer Watch Parties
Branded Sports Documentaries
Dick's Follows Three WNBA Stars in a Six-Part Documentary Series
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Maxxing Culture Campaigns
Lotto Max's Lotto Maxxing Campaign Celebrates Unique Passions
Non-Alcoholic Beer Ambassadors
Heineken Named Serena Williams Its Non-Alcoholic Beer Ambassador
Limited-Edition Tournament Soaps
Dr. Squatch Introduces 'Golden Glory' for the World Cup 2026™
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Clay Bar Beer Activations
This Stella Artois Roland-Garros 2026 Activation is Immersive
Collectible Sports Beverage Packaging
Coca-Cola Turns World Cup Cans into Fan Collectibles
Caffeinated Sour Beers
Vault City Brewery's Blue Brew Was Made for Late-Night Sports Viewing
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Daily Puzzle Game Shows
The Wordle Game Show Brings the Online Game to Real Life
Tequila Supporter Campaigns
Casamigos Has Become the Official Tequila of FIFA World Cup 2026
Athlete-Approved Chocolate Sweepstakes
Ferrero and Tom Brady Partnered to Celebrate the World Cup
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Celebratory Tennis Tournament Beers
Stella Artois Strawberries & Cream is Here for Wimbledon 2026
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Championship Commemorative Rings
The 2025 ALCS Championship Rings Honors the Blue Jays' Season
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Tennis Tournament Partnerships
Ralph Lauren Extended Its Wimbledon Partnership Into a Third Decade
Soccer Legend-Supported Insect Repellents
Zevo Taps Landon Donovan for Its Latest Ad
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
Dancing Show-Supported Cleaning Products
Lysol Releases Scent with Dancing with the Stars: Live!
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Soccer Match Viewing Lounges
Bramalea City Centre Hosts the World Cup TSN Viewing Lounge
Soccer-Inspired Loyalty Programs
Ojos Locos Runs a Special Rewards World Cup Challenge
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Tournament-Inspired Hotel Experiences
Sheraton Centre Toronto Offers World Cup Fans a Unique Stay
Crypto Soccer Promotions
Kraken Has Become the Official Crypto Exchange Supporter of World Cup
Emotional Support Taco Programs
Taco Bell's L.O.C.O.S. Supports Two Types of Emotional Fans
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Stout-Inspired Binoculars
Guinness Binoculars Help Soccer Fans Get a Better View of the Game
Tournament Tech Partners
Salesforce Has Signed On as an Official FIFA World Cup 2026 Tech Partner
Sports Hospitality Programs
American Express Expanded Its 2026 US Open Experience
Soccer-Focused Entertainment Venue Promotions
Dave & Buster's Was a Go-To for Watching FIFA
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Multi-Sport Star Campaigns
Arena Club Has Launched The Chase With Jeter, Giannis and Burrow
Golf Tournament-Commemorating Whiskies
Dewar's Blended Scotch Whisky Boasts the Champions Edition
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
AI-Powered Reality TV Expereinces
Your Bravoverse Turns Andy Cohen into a Guide for Bravo Fans
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
World Cup Radio Agreements
FOX Sports & iHeartMedia Have Partnered to Air 104 World Cup Matches
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Tennis-Inspired Non-Alcoholic Beer Branding
Heineken 0.0 Debuts Second Serve Tickets with Serena
Hydration-Focused Pickleball Partnerships
Waterdrop Filter Sponsors Major League Pickleball
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Charity Snack Activations
Utz Has Sponsored the Beer Bowl 2026 with a Million Cheese Balls
THC Seltzer-Inspried Pickleball Partnerships
Torch Beverages Partners with Major League Pickleball
Colorized Sports Broadcasts
Channel 4 Aired a Special Edition of the 1966 FIFA World Cup
Craft Beer Tennis Sponsorships
Cincy Light Sponsors the 2026 Cincinnati Open Tennis Tournament
Forgetful Memorabilia Campaigns
Alzheimer's Society's Lost Memorybilia Recalls the 1966 World Cup
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Soccer Tournament-Specific Food Deliveries
Deliverect Shares Data from the Recent World Cup Final
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Tournament-Wide Ticket Initiatives
Airbnb Gives World Cup Fans a Chance to Receive Free Tickets
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Interactive Sports Communities
Head2head Lets Sports Fans Quiz, Debate And Compete With Friends
High-Profile Marathon Events
Tokyo Marathon Hosted the 2027 Abbott World Marathon
Baseball-Inspired Brand Expansions
Baseballism Grows from a Youth Camp into Something Bigger
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Fan-Fueled Claw Games
Dave & Buster's is Giving Human Crane Players a Way to Win Match Tickets
Creative Little League-Inspired Competitions
Eggland's Best Celebrates Pin Design Contest Winners
Pixelated Baseball Broadcasts
'Ribbie' Turns Baseball Stats into Animated Visuals
High-Stakes Phygital Competitions
Phygital International Concludes Phygital Contenders Astana 2026
Professional Golfer-Led Event Series
Topgolf is Partnering with Professional Golfer John Daly
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Global Dance Movement Events
Zumba Marks Its 25th Anniversary with a Series of Global Events
Dance-Inspired Phygital Experiences
Phygital International's Just Dance Returns to Its Games
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Celebrity-Themed Bobblehead Giveaways
Ice Cube Bobbleheads Were Given Out at Dodger Stadium
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub