Devoted fans watching the Major League Baseball World Series or 'Dancing with the Stars' can vouch that we love a good tournament, especially if it's televised.
These tournaments and viral news about tournaments showcase our obsession with the bizarre, whether it's 82-year-old Cloris Leachman competing on 'Dancing with the Stars' and holding her own against competitors a fourth of her age, or Las Vegas' World Series of Beer Pong (I'm so going next year).
This year's World Series pits the Philadelphia Phillies against the Tampa Bay Rays, and the Phillies took Game 1 of the series. This week on 'Dancing with the Stars,' Cloris Leachman stayed afloat and Toni Braxton got the hook.
Read about some of the more bizarre World Series below, as well as some of the recent pitfalls that have put a damper on this season's 'Dancing with the Stars.'
20 Tournaments + Viral News
Including 'Dancing with the Stars' and the World Series:
Marissa Brassfield — Oct 23, 2008 — Pop Culture
16
Fitness Competitions for Seniors
79 Year-Old Bodybuilder Ray Moon
15
Fashion Face Off 2.0
Street Clash Global Street Style Competition
14
Photo Shoots For Body Image
Dancing With The Stars Cast Poses For Glamour
13
Sexism at Wimbledon?
Tournament Accused of Mistreating Venus Williams & Female Players
12
82 Year Old Dancers
Cloris Leachman on Dancing with the Stars
11
Las Vegas Beer Pong Tournament
World Series of Beer Pong III
10
Reality Show Injuries
'Dancing With the Stars' is a Celeb Health Hazard
9
Career Revivals Through Dance
Season 7 "Dancing With The Stars" Cast
8
All-Star Show Design Contest
Converse Chuck Taylor MyChucks Competition
7
Red Bull Illume
Extreme Sports Photography Competition
6
Underwater Golf Tournaments
5
Sportvertising Digital TV
FCC Promotes DTV at NASCAR Sprint Cup Series
4
Free Tacos To All US Citizens
Taco Bell Offer If Base Stolen in World Series
3
Pen Spinning Tournaments
16 Year Old Japanese Champion
2
Watergun Assassination Tournaments
StreetWars
1
Text Messaging Competitions
13 Year-Old Wins LG Championship
Related Ideas
Crowdsourced Light Lagers
A Viral, Fruity Lager Influenced the Next Busch Light Flavor Launch
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Beer-Sponsored Beach Concerts
Corona and Todo Mundo no Rio Partnered for a Free Concert
Tequila-Branded Tournament Activations
Casamigos Celebrates FIFA 2026 at the Casamigos Club House
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Supper Club Collectibles
Delilah Launched Its FIFA World Cup 2026 Glassware and Team Cocktails
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Competitive Reformer Pilates Events
Studio Pilates International Boasts the Pilates Games
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Limited Edition Tequila Bottles
Don Julio Reveals a 1942 FIFA World Cup-Inspired Bottle
Professional Grade Pickleball Courts
CityPickle Opens Flagship Location in Times Square
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Golf Tournament Sponsorships
T-Mobile Powered the 2026 PGA Championship With Its 5G & AI Tools
Patriotic Produce Sweepstakes
Dandy Celery Stars, Stripes & Dandy Bites Sweepstakes is Celebratory
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Chicken Wing Recipe Competitions
BOTA BOX Concludes Its National 'Wing It with Bota' Competition
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Single-Serve Aromatized Wine Drinks
Three Exclusive BuzzBallz Flavors Launched in India
Co-Branded Game Tournaments
Fortnite Announced the 'Stranger Things Cup' with Netflix
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Clay Bar Beer Activations
This Stella Artois Roland-Garros 2026 Activation is Immersive
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Globe-Shaped Bar Carts
BuzzBallz's Buzz Around the World Bar Cart Elevates Soccer Watch Parties
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Caffeinated Sour Beers
Vault City Brewery's Blue Brew Was Made for Late-Night Sports Viewing
Game Lore-Celebrating Events
Teamfight Tactics Season 16 is Titled 'Lore and Legends'
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Non-Alcoholic Beer Ambassadors
Heineken Named Serena Williams Its Non-Alcoholic Beer Ambassador
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Tennis Tournament Partnerships
Ralph Lauren Extended Its Wimbledon Partnership Into a Third Decade
Stout-Inspired Binoculars
Guinness Binoculars Help Soccer Fans Get a Better View of the Game
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Championship Commemorative Rings
The 2025 ALCS Championship Rings Honors the Blue Jays' Season
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Daily Puzzle Game Shows
The Wordle Game Show Brings the Online Game to Real Life
Tequila Supporter Campaigns
Casamigos Has Become the Official Tequila of FIFA World Cup 2026
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Athlete-Approved Chocolate Sweepstakes
Ferrero and Tom Brady Partnered to Celebrate the World Cup
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Celebratory Tennis Tournament Beers
Stella Artois Strawberries & Cream is Here for Wimbledon 2026
Limited-Edition Tournament Soaps
Dr. Squatch Introduces 'Golden Glory' for the World Cup 2026™
Dancing Show-Supported Cleaning Products
Lysol Releases Scent with Dancing with the Stars: Live!
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Soccer-Inspired Loyalty Programs
Ojos Locos Runs a Special Rewards World Cup Challenge
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Crypto Soccer Promotions
Kraken Has Become the Official Crypto Exchange Supporter of World Cup
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Global Tournament-Inspired Stays
The Autograph Collection and JW Marriott Prepare for FIFA 2026
Tournament-Inspired Hotel Experiences
Sheraton Centre Toronto Offers World Cup Fans a Unique Stay
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Tournament Tech Partners
Salesforce Has Signed On as an Official FIFA World Cup 2026 Tech Partner
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Soccer-Themed Cruise Experiences
Princess Cruises Will Deliver the 2026 FIFA World Cup Coverage
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
AI-Powered Reality TV Expereinces
Your Bravoverse Turns Andy Cohen into a Guide for Bravo Fans
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Appliance Brand-Supported Tennis Events
Haier Continues Its Support for the 2026 Australian Open
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
World Cup Radio Agreements
FOX Sports & iHeartMedia Have Partnered to Air 104 World Cup Matches
Hydration-Focused Pickleball Partnerships
Waterdrop Filter Sponsors Major League Pickleball
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Emotional Support Taco Programs
Taco Bell's L.O.C.O.S. Supports Two Types of Emotional Fans
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Charitable Toddler-Focused Contests
Colossal Opens 2026 Toddler of the Year Registration
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Golf Tournament-Commemorating Whiskies
Dewar's Blended Scotch Whisky Boasts the Champions Edition
Tournament-Wide Ticket Initiatives
Airbnb Gives World Cup Fans a Chance to Receive Free Tickets
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
High-Profile Marathon Events
Tokyo Marathon Hosted the 2027 Abbott World Marathon
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Forgetful Memorabilia Campaigns
Alzheimer's Society's Lost Memorybilia Recalls the 1966 World Cup
Pixelated Baseball Broadcasts
'Ribbie' Turns Baseball Stats into Animated Visuals
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Colorized Sports Broadcasts
Channel 4 Aired a Special Edition of the 1966 FIFA World Cup
Fan-Fueled Claw Games
Dave & Buster's is Giving Human Crane Players a Way to Win Match Tickets
Professional Golfer-Led Event Series
Topgolf is Partnering with Professional Golfer John Daly
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Wrestling-Inspired Tequila Events
Tequila Don Gato Celebrates Its Entry into Florida
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Global Dance Movement Events
Zumba Marks Its 25th Anniversary with a Series of Global Events
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Celebrity-Themed Bobblehead Giveaways
Ice Cube Bobbleheads Were Given Out at Dodger Stadium
Interactive Horror Adaptations
Creepshow Brings Anthology Storytelling to PC Gaming