Morgan Pozgar, a 13-year-old, won LG's National Texting Championship after she defeated her West Coast competitor. The net prize is USD 25,000. With her little thumps, she successfully texted "Supercalifragilisticexpialidoucious! Even though the sound of it is something quite atrocious. If you say it loud enough you'll always sound precocious" in just few seconds.
According to Pozgar's mom, the 13-year-old girl receives 8,000 - 10,000 messages per month.
Implications - Every year, cell phone use becomes more prominent and the age of cellphone consumers gets lower and lower. As such, text messaging has replaced previous means of communication such as phone calls, and parents are continuously amazed at the incredible typing speeds of their children. To appeal to the young text-messaging population and promote their products, companies are initiating PR campaigns that are inspired by the modern love of texting and portable phones.
What Makes This Trend Stand Out
- Text Messaging Competitions
- Opportunity to capitalize on the growing popularity of text messaging by organizing and promoting competitions.
- Child Tech Prodigies
- Opportunity to tap into the potential of younger generations with exceptional tech skills.
- Mobile Marketing
- Opportunity for companies to leverage text messaging as a means of advertising and reaching younger demographics.
Sectors Adopting This
- Telecommunications
- Industry that can organize and sponsor text messaging competitions to promote their products and services and engage with younger customers.
- Consumer Electronics
- Industry that can tap into the potential of younger generations with exceptional tech skills to innovate and create new products.
- Marketing
- Industry that can make use of text messaging to reach younger demographics and advertise their products and services in a more personalized manner.
