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Free Tacos To All US Citizens

Taco Bell Offer If Base Stolen in World Series

— October 23, 2007 — Lifestyle
Taco Bell has tried free Taco giveaways before, requiring batters to hit targets or billboards in the outfield, but that never happened.

A player has, however, stolen base in the World Series in every World Series since 1990, so stay tuned for your free taco.

"For years, Taco Bell has put up some crazy promotions related to the World Series. My take is they've tried to give away a free taco, but they focused too hard on the publicity of it all and not on the actual possibility that one of their promotions could ever pay off for fans.

Over the last five years, here's what didn't pay off. A Taco Bell target in McCovey Cove in San Francisco was never hit (2002). A 16-person human billboard was never hit (2003). A 12-by-12 foot target during Game 3 was never hit (2004). And a home run left of centerfield in Game 3 didn't occur (2006)."

Implications - Companies that offer incentives based on worldwide occurrences instill a sense of enthusiasm in consumers while simultaneously creating positive brand recognition.